[Aoyama Shoji] Perfect for dealing with the heatwave! The latest model that realizes comfortable wearability “Cold Suit” has been updated and released
Aoyama Shoji Press release: June 11, 2025 To members of the press Perfect for protecting against the heat! The latest model that realizes comfortable wearability “Cold Suit” has been updated and released ~About 30% lighter than a regular suit~
https://prcdn.freetls.fastly.net/release_image/115161/288/115161-288-e18257c3ce529174415714e0c6340a07-804×526.png Aoyama Shoji Co., Ltd. (Headquarters: Fukuyama City, Hiroshima Prefecture / CEO: Osamu Aoyama) has updated its popular “Cool Suit” from last year in preparation for the hotter summers, and will be releasing it at all “Suit Square”, “The Suit Company”, and “Universal Language” stores and the official online store from Wednesday, June 11th. Product page: https://x.gd/zOt0E According to the Japan Meteorological Agency’s three-month forecast*, temperatures nationwide will be higher than average from June to August, and this year is expected to be extremely hot. Recently, due to the influence of remote work, business attire has become more casual, and more business people are coordinating with casual items such as T-shirts without jackets. On the other hand, there are also voices calling for suits even in summer because they want to show trust both inside and outside the company. So, last summer, “Suit Square” released a “cool suit” with a cooling function. The coolness when worn was well received, and it sold out in some stores, so it was a good success. This “cool suit” has been updated to be more comfortable to wear, such as being lighter and more breathable, in preparation for the extreme heat. *Japan Meteorological Agency 3-month forecast (June to August):
https://www.data.jma.go.jp/cpd/longfcst/kaisetsu/?term=P3M
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https://prcdn.freetls.fastly.net/release_image/115161/288/115161-288-b97c1708732dfb79e7ea66e6b827a3ab-1194×1461.jpg The material is a lightweight, special thread made of polyester wrapped with wool fibers. By weaving this thread at a low density, we have improved breathability and achieved a weight reduction of about 30% compared to a general suit. In addition, by using mesh fabric for the lining, the contact area is small and it is soft to the skin, and the heat inside the garment is easily released to the outside, so it maintains a comfortable fit. In addition, the washable specifications mean that you can easily wash it at home, making it an ideal suit for dealing with sweat and odors that are a concern in the summer. ■Product features
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https://prcdn.freetls.fastly.net/release_image/115161/288/115161-288-32c7b294531c196569e4f0a827560c15-1200×1600.jpg
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https://prcdn.freetls.fastly.net/release_image/115161/288/115161-288-b5ca4bacd787ee68d2e808dbf7119f08-1200×1600.jpg • To prevent deformation and maintain lightness, the fabric is sewn with as little interlining as possible, maintaining a
three-dimensional and elegant silhouette. • While it is washable, the buttons on the cuffs can be opened and closed, making it a
full-fledged specification. • The combination of polyester and wool makes the fabric not only easy to handle but also high-quality. A typical suit* weighs 860g in A6 size, but this “cold suit” weighs 630g, a reduction of approximately 30% in weight. *Measured using a year-round recruitment suit, a standard item at Suit Square. Image
URL: https://prcdn.freetls.fastly.net/release_image/115161/288/115161-288-898fd79a394f21fe765f3bc918e17547-1200×1600.jpg 【Product Overview】 Product: Cold suit (with spare pants) Pattern: 1. Plain, 2. Woven, 3. Glen check Color: 1. Blue, brown, 2. Navy, blue, 3. Charcoal gray Material: 30% wool, 70% polyester Sizes:
YA3-7/A3-8/AB3-9/BE4-9 Total of 24 sizes *Sizes vary by color. / Some stores may not stock some colors. Sales price: 43,890 yen (tax included) Sales locations: Suit Square, The Suit Company, Universal Language stores / Official online store *The information listed is current as of the time of release. ■Buyer’s comments Products Section 2: Kengo Sato (Kengo Sato)
https://prcdn.freetls.fastly.net/release_image/115161/288/115161-288-7a15d75e0bdf85499caeb8c560009983-460×460.png Even in the summer, when temperatures rise and get longer every year, there are a certain number of business people who wear suits, so it is a challenge to create suits that allow them to spend as much time as possible in comfort. The “cool suit” with a cooling function was launched last year and was well received, but in order to pursue even greater comfort, we have reviewed the selection of threads and linings and updated it. Of course, it’s not just lightness and coolness, but also the dressiness that only a suit shop can offer, which is a point that cannot be compromised, so we are particular about the silhouette and specifications. We hope you will get through the hot summer with this “cool suit”. More information about this release *This email was sent automatically, so please do not reply.
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