ANAP Holdings Inc. ANAP Announces Acquisition of BASICKS Brand into the Group; Implements Focused Investments for Next-Generation Growth

ANAP Holdings Inc. announces group integration of BASICKS brand, implementing focused investment for next-generation growth ​
ANAP Holdings Inc. Press release: June 11, 2025 ANAP announces grouping of BASICKS brand, implementing focused investment for next-generation growth By combining design and business foundations, we will take the lead in the next generation fashion market
https://prcdn.freetls.fastly.net/release_image/98104/10/98104-10-b9c6701d2357fce63f33f8840642489f-828×140.png ANAP Inc. (Head Office: Minato-ku, Tokyo; CEO: Naomasa Ike), a consolidated subsidiary of ANAP Holdings Inc., has announced that it will launch a new fashion brand, ” This grouping is not just a capital participation, but a strategic investment that combines ANAP’s EC, logistics, and management infrastructure with BASICKS’ unique worldview and planning capabilities to create a growth engine in the next-generation fashion market. Going forward, we will respect BASICKS’s creativity and promote concrete growth measures such as opening flagship stores and expanding overseas. ANAP will maximize the management resources of the group and aim to dramatically expand its brand value and business scale both domestically and overseas.
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https://prcdn.freetls.fastly.net/release_image/98104/10/98104-10-d0554e258c9130b6b1898f764963e4a2-1108×1477.jpg ■ Background and significance BASICKS is a brand that has enthusiastic support, especially from trend-conscious young people. It is characterized by its items with a sharp sense of the times and strong messages, and its independent aesthetic. This partnership will strongly support the growth of the brand by providing ANAP’s management infrastructure while respecting BASICKS’s creativity to the maximum extent. Founder and designer Masanori Morikawa will continue to lead the BASICKS worldview and play an important role in enhancing its value within the ANAP Group. ■ Main initiatives and growth strategies through this collaboration • Further evolving product power by utilizing uniqueness BASICKS will continue to handle planning and design as before. By combining its free creativity with the market data and sales know-how accumulated by ANAP, it aims to develop products with higher precision and improve the brand’s appeal. • The brand’s first flagship store opens in Omotesando BASICKS plans to open its first brick-and-mortar flagship store in Omotesando. The store will be a symbolic hub where fans from Japan and abroad can experience the brand’s worldview firsthand, and we aim to design the store to provide an unprecedented value experience by fusing the real and digital worlds. • Sales channels utilizing EC and logistics
infrastructure will expand dramatically By utilizing ANAP’s
fulfillment system and EC platform, BASICKS’ products can be distributed more widely and efficiently. This will create contact points with a more diverse customer base than ever before. • Building a sustainable management system by sharing business infrastructure By sharing some of the back-office operations and supply chain with ANAP, BASICKS has achieved economies of scale and operational efficiency that would have been difficult to achieve on its own. This will allow us to focus on design. ■ Future prospects As the core of the ANAP Group’s growth strategy, BASICKS will accelerate its global expansion, with an eye on expanding into Asian and European markets, including Paris. Collaborations with overseas artists are already underway, and there are plans to exhibit at international exhibitions. Through these new challenges, BASICKS will establish itself as a world-class street fashion brand originating from Japan. ■About BASICKS BASICKS is a fashion brand from Tokyo that combines the conceptual designs of Masanori Morikawa with social messages. By skillfully moving between the contexts of street and art, he has gained support from sensitive people both in Japan and overseas. He also has a high affinity with musicians and artists, and is characterized by a style that expresses the intersection of culture and fashion. Official website:
https://basicks.jp Instagram: @basicks.jp [Company Profile] ANAP Co., Ltd. Address: 4-20-19 Minami-Aoyama, Minato-ku, Tokyo Representative: Naomasa Ike, Representative Director and President URL:
https://anap.inc *This email has been sent automatically, so please do not reply.