Hugo Boss Japan Co., Ltd. BOSS announces continued title sponsorship of tennis tournament “BOSS OPEN”

【Hugo Boss Japan Co., Ltd.】 BOSS announces continued title sponsorship of tennis tournament “BOSS OPEN” ​
Hugo Boss Japan Co., Ltd. Press release: June 11, 2025 BOSS announces continued title sponsorship of tennis tournament “BOSS OPEN”
https://prcdn.freetls.fastly.net/release_image/34808/185/34808-185-e5ce7d8f380812705b377a7f6324d42e-2000×1500.jpg BOSS has announced that it will continue to support the ATP tournament “BOSS OPEN” in Stuttgart, Germany, as the title sponsor for the fourth consecutive year in 2025. At the same time, it has been decided to extend the sponsorship contract until 2030. HUGO BOSS’s continued support of the tournament reflects its strong commitment to the region in which it is based. This year, Taylor Fritz, a BOSS brand ambassador and top tennis player, will wear the BOSS tennis capsule collection and show off his stylish and passionate play on the grass courts of Tennis Club Weissenhof. In addition, notable players such as Alexander Zverev, Ben Shelton, and Felix Auger-Aliassime will also take to the court with BOSS. HUGO BOSS CEO Daniel Grieder said: “BOSS OPEN is a contribution to tennis and a very important initiative for us. We have extended our partnership as the title sponsor of the tournament until 2030, and this year we are strengthening our presence at the venue. Our goal is to provide an experience that goes beyond tennis in more spaces and to allow visitors to fully enjoy the world view and spirit that BOSS embodies.” Tournament director Edwin Weindorfer commented: “Since our partnership with BOSS began in 2022, we have breathed new modern life into the tournament, investing heavily in it and introducing many new ideas together with BOSS. In addition to world-class tennis, we are also committed to fashion and lifestyle. We are very pleased to continue our partnership with HUGO BOSS, a globally acclaimed and successful company with roots in
Baden-Württemberg.” This year’s BOSS OPEN During the second weekend, BOSS will invite special guests to join them in the excitement of the semi-finals on Saturday, June 14, and the finals on Sunday, June 15. Guests include Aleksander Åmodt Kilde, Alica Schmidt, Nicola Cavanis, Hayley Kalil, Loris Karius, Miles Chamley-Watson, Rurik Gislason, Maximilian Mittelstedt, Elias Becker, Jannis Danner and Jessica de Oliveira. In addition, on June 10th, there will be a public recording of the popular podcast “Becker Petkovic,” hosted by tennis legends Boris Becker and Andrea Petkovic. The talk will feature guests Grieder and Weindorfer. As part of the sponsorship of this tournament, BOSS branding will be prominently displayed throughout the venue, including the center court. During the tournament, all ball kids and venue staff will be wearing BOSS clothing. In addition, there will be an entertainment area with a BOSS BAR and DJs, a booth introducing the brand’s new loyalty program “BOSS XP,” a special stand where you can experience and purchase BOSS fragrances, and a photo booth, allowing you to fully experience the world of BOSS.
https://prcdn.freetls.fastly.net/release_image/34808/185/34808-185-45f96b67f637e54f55012d875066e5f0-2000×1500.jpg The BOSS Tennis capsule collection worn by Taylor Fritz will be sold at the BOSS pop-up store at the venue. Items that combine performance and style are available, such as shorts with the brand logo, functional polo shirts, quarter-zip T-shirts, and black caps. The pop-up store, which has an impressive exterior reminiscent of a sports Boston bag and a modern tennis-themed interior, also offers items exclusive to BOSS OPEN. A wide variety of items are available, including hoodies, sweatshirts, polo shirts, T-shirts, vests, and caps, based on the color palette of black, white, and camel that is symbolic of BOSS. In addition, the store also offers a lineup of BOSS men’s athleisure items, ready-to-wear, carefully selected women’s items, and fragrances, allowing you to experience the “24/7 style” that BOSS proposes.
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https://prcdn.freetls.fastly.net/release_image/34808/185/34808-185-24c3bae2f45873c095706a2a66293df2-1319×2000.jpg Also, for the first time this year, the in-house hospitality team that runs the employee cafeteria at HUGO BOSS headquarters and the BOSS Café at Outlet City Metzingen will be in charge of food and beverage service at the tournament. They will be responsible for service in the BOSS BAR, hospitality areas and VIP boxes. The menu will be changed daily under the supervision of renowned chef Johan Lafer and his team, and Lafer himself will also be cooking live. “BOSS OPEN” will be held from Saturday, June 7th to Sunday, June 15th, 2025. The BOSS tennis collection and BOSS OPEN limited edition merchandise will also be sold at the official online store and in some BOSS stores around the world. About BOSS and HUGO BOSS: BOSS is a brand for bold, self-determined people who live their lives with passion, style and purpose. The collection offers dynamic and modern designs, and as BOSS, we encourage people to embrace their individuality fully and
unapologetically. We offer a wide range of products, including heritage tailoring, performance suiting, casual wear, denim, athleisure and accessories. We also offer licensed fragrances, eyewear, watches and kidswear. You can also experience the world of BOSS at approximately 500 directly operated stores around the world. BOSS is the core brand of HUGO BOSS, and the company is positioned as one of the leading companies in the premium segment of the global apparel market. Made up of two brands, BOSS and HUGO, the group offers its collections at approximately 8,000 points of sale in 129 countries and online at hugoboss.com in 74 countries. Headquartered in Metzingen, Germany, the company employs approximately 18,500 people worldwide and generated sales of €4.3 billion in the 2024 fiscal year. BOSS.COM INSTAGRAM: FACEBOOK: YOUTUBE: TIKTOK: *This email has been sent automatically, so please do not reply.