The second installment of the popular “Mister Donut Schoolbag” special campaign! We’re holding a campaign to give away 100 Angel Creams! Hashimoto Co., Ltd. Press release: June 11, 2025 The second installment of the highly popular “Mister Donut Schoolbag” special campaign! A campaign to give away 100 Angel Creams is being held! “Mister Donut x Fit-chan Collaboration School Bag” Hashimoto Co., Ltd. (Toyama City, Toyama Prefecture, CEO Masaki Hashimoto), which manufactures and sells the No. 1 domestic brand of school bags manufactured and sold in Japan, “Fit-chan,” has collaborated with Mister Donut, operated by Duskin Co., Ltd. (Head office: Suita City, Osaka Prefecture, President: Hiroyuki Okubo), to release the “Mister Donut x Fit-chan Collaboration School Bag” in February of this year, which has been very well received. As the second installment of our popular special project, we are holding a campaign starting on Wednesday, June 11th to give away 100 bottles*2 of angel cream with a school bag motif.
https://prcdn.freetls.fastly.net/release_image/33125/29/33125-29-042ba183310b3f4944b65c80e8432655-3900×2605.png ○Campaign Overview The second installment of the popular Mister Donut collaboration! A campaign to give away 100 Angel Creams! ○How to apply ・To apply, follow the official Fit-chan School Bag Instagram account and like the campaign post. ・Follow Fit-chan Schoolbag Official X and repost the campaign post to complete your application ○Application period June 11, 2025 (Wednesday) – July 6, 2025 (Sunday) 23:59 ○Present contents One lucky Instagram user will receive a Mister Donut card with the equivalent of 100 Angel Creams. ※1 “Fit-chan” is a school bag brand manufactured and sold by multiple companies, and Hashimoto Co., Ltd. holds the trademark rights and patent rights for the shoulder strap attachment device. [Survey period] January to December 2024 [Research organization] Tokyo Shoko Research Co., Ltd. *2 Winners will receive a Mister Donut card with 19,000 yen
(equivalent to 100 Angel Creams, 187 yen each (eat-in price, tax included)). ■Those delicious donuts are now in a cute school bag!
https://prcdn.freetls.fastly.net/release_image/33125/29/33125-29-e8217c44448c31e373095f81f57383c1-1080×1350.png The “Mister Donut x Fit-chan Collaboration School Bag” features the colors of Mister Donut’s popular products, “Pon de Ring,” “Golden Chocolate,” “Angel Cream,” and “Strawberry Ring,” on the school bag. In addition, the cuteness of donuts is packed into every detail, such as the embroidery, charms, and interior, making it a design that will make you happy every time you use it. Not only is it cute, but it is also functional. In addition to the “Fit-chan Back Can” and “Rakushon” functions that reduce the burden on children due to the weight of educational materials, it is equipped with the “Anpika” safety function that reflects and shines in car headlights up to 100 meters away. In addition, we are committed to the safety and security of children with a 6-year repair warranty. This school bag expresses Fit-chan’s philosophy of “Children are happy. That is the happiest thing.” in collaboration with Mister Donut. Since the announcement on Thursday, January 28, it has been featured in many media outlets, and has also received a great response on social media, such as “The collaboration is too good,” “It’s so cute that I want it,” and “This is what I want in my next life.” In addition, as soon as sales began on Thursday, February 6, reservations were made, and orders far exceeded expectations, so not only is it a hot topic, but the order record is also progressing well. This time, as the second installment of our popular special project, we will be holding a gift campaign where you can win a Mister Donut card charged with the equivalent of 100 Angel Creams. ■Mister Donut x Fit-chan collaboration school bag, 6 colors available
https://prcdn.freetls.fastly.net/release_image/33125/29/33125-29-e752935324e2dad6dd1f05d6459812eb-1620×1080.png The studs feature the popular Pon de Ring
https://prcdn.freetls.fastly.net/release_image/33125/29/33125-29-8046d5b47d03db4c2e3573d456b5a3cb-1620×1080.png Subtle donut embroidery design
https://prcdn.freetls.fastly.net/release_image/33125/29/33125-29-6af452172f59c70e8e11b37183ea985d-1620×1080.png Front pocket with delicious donut embroidery design
https://prcdn.freetls.fastly.net/release_image/33125/29/33125-29-78ea477fd74ae7083e742027ecd5a72c-1620×1080.png Angel French and Strawberry Custard French Charm
https://prcdn.freetls.fastly.net/release_image/33125/29/33125-29-45c1b73429345d1824b9ede1cb1fb486-1620×1080.png A cute donut-patterned interior that gets you excited every time you open it
https://prcdn.freetls.fastly.net/release_image/33125/29/33125-29-6a6256519f4553eca53ab5e9cefd14b8-1620×1080.png There are lots of donuts on the zipper of the front pocket. Image
URL: https://prcdn.freetls.fastly.net/release_image/33125/29/33125-29-073ea478d7967e1fd15771b33337cfb9-1930×1080.png golden chocolate
https://prcdn.freetls.fastly.net/release_image/33125/29/33125-29-68b67f69885f68e508c2a5cf1a8fd780-1930×1080.png Pon de Ring
https://prcdn.freetls.fastly.net/release_image/33125/29/33125-29-5ac752e9c376416d33486d590fb2939d-1930×1080.png Angel cream
https://prcdn.freetls.fastly.net/release_image/33125/29/33125-29-a4f348c1a5794030c57c0e13eecfbf01-1930×1080.png Strawberry Ring
https://prcdn.freetls.fastly.net/release_image/33125/29/33125-29-b143a571d5a249d7338e8d793ae5d5cf-1930×1080.png Pale lavender
https://prcdn.freetls.fastly.net/release_image/33125/29/33125-29-c52f9e511245637d08f04b45b9d87887-1930×1080.png Mint Green See below for more details.
https://www.fit-chan.com/lp/misterdonut/ Stores and colors available: Fit-chan school bag official website, showroom, traveling exhibition: 6 colors in total Aeon school bag stores nationwide*: 4 colors of donut model *For information on availability at AEON, please check with your local store. Some stores may not carry this product. ■A box inspired by Mister Donut’s showcase.
https://prcdn.freetls.fastly.net/release_image/33125/29/33125-29-3cb80e5e8f9dae456d69b9c4adf8365e-1620×1080.png We paid special attention not only to the school bags but also to the boxes they are delivered in. You can enjoy looking at the many donuts lined up in the showcase and choosing one. One of the charms of Mister Donut. We have prepared a box that resembles the donuts lined up in the showcase so that you can experience that excitement with your school bag. You can enjoy taking the school bag out of the box, just like taking a donut out of a display case. ■Limited benefits for purchasing collaboration models only
https://prcdn.freetls.fastly.net/release_image/33125/29/33125-29-1244c4605dd828a0a88e9bec6ddb0936-1620×1080.png Customers who purchase the collaboration model will receive a limited edition original rubber keychain commemorating the collaboration. The design features Fit-chan holding a Pon de Ring, symbolizing the collaboration between Mister Donut and Fit-chan, and is made to look even cuter when attached to a school bag. The Pon de Ring part is plump and fluffy, making it look like a delicious donut. ＜The latest features unique to Fit-chan＞
https://prcdn.freetls.fastly.net/release_image/33125/29/33125-29-48343dc757ecb04188fa9cae8a1bcf78-840×560.png Fits perfectly on the back and feels light The Fit-chan back can, which is installed in all school bags, raises the shoulder straps by 25°, increasing the contact area between the school bag and the child’s back by 10%. As a result, the burden on your shoulders is reduced by about 50% (compared to our previous product). It fits snugly against your back, so it feels light and helps you maintain good posture.
https://prcdn.freetls.fastly.net/release_image/33125/29/33125-29-e88d630a42ce5e37e119265a664c69bf-840×560.png Thick cushion makes the “easy cushion” shoulder belt even lighter The “Rakucushion” shoulder straps are more than twice as thick, making the backpack even lighter! The “Rakucushion” reduces pressure on the shoulders by about 30%, and is overwhelmingly popular among elementary school students. We have a wide range of models available. Image
URL: https://prcdn.freetls.fastly.net/release_image/33125/29/33125-29-01959b45216fb4e1e54a257328c34511-840×560.png “Anpikka” reflects the headlights of cars even 100m away The “Anpikka” reflects the headlights of cars up to 100m away, making you safe and secure even on rainy days or dark roads at night. The reflective material is less noticeable, so your backpack will still have a cute and cool design! This feature is very popular with both children and parents. ■Why choose Fit-chan school bags Since its release, Fit-chan school bags have been chosen by many families and are the No. 1 brand in Japan in terms of number of units manufactured and sold*1. There are three reasons why Fit-chan school bags are chosen from the many school bags available. 1. Comfortable to wear! The “Fit-chan Back Can” that is installed in all Fit-chan school bags raises the shoulder straps by 25 degrees, increasing the contact area between the school bag and your child’s back by 10%. As a result, the burden on the shoulders is reduced by approximately 50% (compared to our previous products). It fits snugly against your back, so it feels light and helps with posture. 2. A wide variety of colors and designs! You can choose from 200 types and 100 colors of school bags equipped with various popular functions. 3. Overwhelming functionality! It is one of the earliest models to feature functions that put children first, such as “Anpikka”, which reflects car headlights even up to 100 meters away, and “Rakucushion”, which has cushioning material in the belt that is more than twice as thick. ■About Fit-chan School Bags The Fit-chan school bag is designed and manufactured with the concept of “Children are happy. That is the happiest thing.” We pursue school bags that are easy to carry and feel light, sturdy and durable enough to be used safely for six years, safe enough for parents to feel at ease, and have a wide variety of designs and colors that will please your child. From December 2022, we will manufacture school bags using electricity derived from renewable energy sources, and we are committed to environmentally friendly manufacturing to protect the future of children. From March 2025, the “Fit-chan School Bag Traveling Exhibition” will be held in more than 80 locations in 40 prefectures nationwide. The Fit-chan School Bag Traveling Exhibition is an “experience-oriented school bag exhibition” where you can see, wear, and experience various functions. It is possible for everyone, including children, parents, grandparents, and others, to have fun choosing a school bag. Of course, the staff will carefully support you in putting your belongings in the school bag and comparing it with other bags, checking the fitting, etc. The school bag that pursues functionality and safety, and the efforts to choose a memorable school bag have been well received, and “Fit-chan” has become the No. 1 brand in the number of school bags manufactured and sold in Japan this year as well.
https://prcdn.freetls.fastly.net/release_image/33125/29/33125-29-bcc5483323c68beab957cdef995e79a9-1916×692.png *”Fit-chan” is a school bag brand manufactured and sold by multiple companies, and Hashimoto Co., Ltd. holds the trademark rights and patent rights for the shoulder strap attachment device. Survey period: January to December 2024 / Survey scope: Limited to manufacturers / Survey organization: Tokyo Shoko Research, Inc. For more information on this release *This email was sent automatically, so please do not reply.
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