Paris-based eyewear brand Jimmy Fairley to debut in Japan; pop-up opening at Isetan Men’s Building for three weeks only from June 18th

Jimmy Fairley, an eyewear brand from Paris, arrives in Japan for the first time. A pop-up will be held at Isetan Men’s Building for three weeks only from June 18th. ​ Image
URL: Marching Band Co., Ltd. Press release: June 11, 2025 Paris-based eyewear brand Jimmy Fairley arrives in Japan for the first time Pop-up opening at Isetan Men’s Building for three weeks only from June 18th The brand’s first men’s collection is also launched.
https://prcdn.freetls.fastly.net/release_image/161056/8/161056-8-56c448f41647729a9f1ff99db3e3cc33-810×540.jpg Jimmy Fairly, an eyewear brand from Paris, France, which has 140 stores in Europe, will hold its first pop-up event in Japan for three weeks only from June 18th (Wed) to July 8th (Tue) at the Isetan Shinjuku Men’s Building 1F Promotion. Jimmy Fairley is loved by many people in Europe, including style-conscious Parisians, for its sophisticated and abundant designs that shine with French esprit and its commitment to sustainable materials and manufacturing methods. With its unique approach and bold vision, the brand continues to renew contemporary eyewear. Inspired by cultural, artistic and historical icons, the brand creates frames that not only incorporate the essence of trends but also pay homage to timeless classics. The collection features iconic designs, vibrant colors, and high-quality materials such as titanium and eco-acetate, and embodies craftsmanship with attention to detail. The long-awaited brand’s first men’s collection is now available in this season’s 25SS collection. The sunglasses collection, born under a new artistic direction, is simple yet powerful, expressing universal beauty that will be loved for a long time. The campaign visuals, shot on medium format film by photographer Axel Aurejac, portray the unpretentious masculinity that lives in a sophisticated lifestyle. Jimmy Fairley releases new products about every two months under a limited production approach. The brand always offers fresh and stylish eyewear. The frames, designed in Paris, are a perfect blend of timeless shapes and playful designs, making them a pair of glasses that will enhance your individuality. In addition, we place importance on sustainability, durability, and innovation, and do not compromise on the selection of materials, such as eco-acetate, which does not contain harmful substances, and titanium, which has excellent biocompatibility, in pursuit of both environmental friendliness and quality, and all frames are carefully and exquisitely finished. This pop-up event is an exclusive attempt limited to Isetan Shinjuku Men’s Building, and is a rare opportunity to actually see Jimmy Fairley in your hands. More than 100 models will be available at once, from the brand’s representative long-selling models to this season’s new works. We also have a wide selection of chains to add a unique touch to your eyewear, which is one of the styles proposed by the brand, so you can enjoy combining them freely to suit your tastes. We have a wide selection of unisex and women’s models as well as men’s, so anyone can enjoy them. Don’t miss this opportunity to find the perfect pair for you. ■ Jimmy Fairly POP-UP EVENT Period: Wednesday, June 18, 2025 to Tuesday, July 8, 2025 Location: Isetan Shinjuku Men’s Building 1F Promotion Address: 3-14-1 Shinjuku, Shinjuku-ku, Tokyo 160-0022
https://prcdn.freetls.fastly.net/release_image/161056/8/161056-8-d15a3e8eeb082f23f84892735bc1bf29-540×810.jpg
https://prcdn.freetls.fastly.net/release_image/161056/8/161056-8-f2dff8059d859ac48ca25af0eed73a3a-540×810.jpg
https://prcdn.freetls.fastly.net/release_image/161056/8/161056-8-b59c2aa3bf7c3cbd134e9b121c18a4e4-540×810.jpg
https://prcdn.freetls.fastly.net/release_image/161056/8/161056-8-dbacb4cb1cd877b142c405df2971ae35-540×810.jpg
https://prcdn.freetls.fastly.net/release_image/161056/8/161056-8-0d7c87df21d5a72c54097e4206e396a4-810×540.jpg
https://prcdn.freetls.fastly.net/release_image/161056/8/161056-8-653ed75c7535e912d242dd3e4cddc70f-540×810.jpg
https://prcdn.freetls.fastly.net/release_image/161056/8/161056-8-0ffa6a14b05db300cd6cae1460c94d30-540×810.jpg
https://prcdn.freetls.fastly.net/release_image/161056/8/161056-8-fd3992e006c17ac7dd7103b5e30d6e77-1800×2700.jpg Ben 25,300 yen
https://prcdn.freetls.fastly.net/release_image/161056/8/161056-8-b7e87f9385de53f59622a149c589538c-1801×2700.jpg HOMETOWN 25,300 yen
https://prcdn.freetls.fastly.net/release_image/161056/8/161056-8-e1f449fd7ae62722b81c47c77c49f25c-1800×2700.jpg Azur JF Colors 25,300 yen
https://prcdn.freetls.fastly.net/release_image/161056/8/161056-8-e313878b59789bf1ee673a5ce650475a-1800×2700.jpg Cloud 25,300 Yen
https://prcdn.freetls.fastly.net/release_image/161056/8/161056-8-83439f5c00faaec22d9726d2e1cb934f-1536×1920.jpg Elvie 25,300 yen
https://prcdn.freetls.fastly.net/release_image/161056/8/161056-8-b4d690ac4cc31786873c31a64403402a-2160×2700.jpg Maya 25,300 yen ■ Jimmy Fairly About Jimmy Fairly Founded in 2010 by Antonin Chartier, Jimmy Fairly is an eyewear brand with over 140 stores in France, the UK, Italy, Belgium, Germany and Spain. With a mission to combine fashion, quality and affordability, we continue to reinvent the eyewear world. Inspired by cultural, artistic and historical icons, the brand creates frames that not only incorporate the essence of today’s trends but also pay homage to timeless classics. Our exclusive collections bring iconic designs to life in premium materials such as eco-acetate and titanium, bringing a new perspective to high fashion eyewear. We embrace sustainability, delivering both style and environmentally responsible materials. With every frame, Jimmy Fairley pushes the boundaries of eyewear to offer high fashion pieces that make a statement. ■ Jimmy Fairly’s social contribution activity “BUY ONE. GIVE ONE.” Since the establishment of the brand, Jimmy Fairly has been committed to making a positive impact on society beyond the boundaries of fashion. Currently, the “BUY ONE. GIVE ONE.” project is being promoted as one of the social contribution activities. In this project, we are working with the NGO “Restoring Vision” to support the initiative of providing one pair of reading glasses to people in need in the poorest areas of the world for every Jimmy Fairley eyewear purchased by a customer. Jimmy Fairley believes that “fashion can be a force for good” and will continue to work on this initiative, believing that it will change people’s view of the world and become a catalyst for socially positive activities. Reference: NGO Restoring Vision https://restoringvision.org/ ■ Brand Information Official site https://www.jimmyfairly.com Instagram https://www.instagram.com/jimmyfairly/ Customer inquiries:
jimmyfairly@marchingbandcompany.com 【Inquiries regarding this matter】 MARCHING BAND COMPANY EMAIL: press@marchingbandcompany.com *This email has been sent automatically, so please do not reply.