minitmute celebrates its 10th anniversary with the release of the “minitmute sporty” line on June 13th! MVILLAGE LLC Press release: June 11, 2025 minitmute celebrates its 10th anniversary with the release of the “minitmute sporty” line on June 13th! On June 13th, the new lineup “minitmute sporty” will be available to view at the official Minitmute Japan online store. On June 13, the bag brand minitmute will celebrate its 10th anniversary and unveil a new lineup, “minitmute sporty.” Minitmute was founded in 2015 with the desire to create lightweight and practical bags for travel. For the past 10 years, they have developed a line of women’s bags made mainly from high-class Italian leather. They are positioned as a representative designer bag brand in Korea and have maintained a strong popularity. Minitmute has steadily attracted attention with its retro sensibility, simple designs, and unique colors. Each season, it presents a collection that combines original style and practicality, gradually expanding its product range while maintaining the brand’s unique sensitivity.
https://prcdn.freetls.fastly.net/release_image/158932/7/158932-7-2c3d22bcf5e42485b43da04829217895-3900×2586.jpg The “minitmute sporty” line, which will be released this time, was designed based on the brand’s commitment to lightly and flexibly express the “sense of travel” from everyday life. In addition, the lookbook, which was shot in Japan, intuitively expresses the “lightness” that naturally permeates various moments. “minitmute sporty” is a product group that enhances portability and storage capacity based on a balance of functionality and design. The restrained silhouette and portable structure satisfy both practicality and aesthetics.
https://prcdn.freetls.fastly.net/release_image/158932/7/158932-7-9995c7cf37984acb330b48856b9b28cd-3900×2586.jpg The representative product of this lineup, the “bask backpack”, is focused on “bask”, which means “bathing in the sun”. It can be enjoyed in various outdoor scenes, from daily walks to travel. It uses a thin and light fabric with a subtle dobby pattern. It is characterized by its excellent durability and waterproof function, making it ideal as an outdoor product. It has various storage spaces and a key ring hook, making it highly practical. In addition, there is a zipper on the side, so you can take out your belongings while the bag is on your shoulder. The Minute Mute logo is engraved on the item, and the pink tag, which is the signature of the sporty line, gives it a sense of the brand’s identity.
https://prcdn.freetls.fastly.net/release_image/158932/7/158932-7-f9c677f76b5fcd9573894ece6ad477d5-3900×2586.jpg The new products of the “minitmute sporty” line will be available at the minitmute official online store in Japan from Thursday, June 13th. Discover your new rhythm with “minitmute sporty” this summer. bask backpack 11L
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https://prcdn.freetls.fastly.net/release_image/158932/7/158932-7-fba64aa1bc30d0c5a1c35ea61e2813d4-3900×3900.jpg mell butter, gray, black – ¥19,250 (tax included) bask packable 2 way
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https://prcdn.freetls.fastly.net/release_image/158932/7/158932-7-717096de64c8f1101f367438e5c512d7-3900×3900.jpg mell butter, gray, black – ¥9,570 (tax included) bask circle string
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https://prcdn.freetls.fastly.net/release_image/158932/7/158932-7-75095e2f9187e5b0e4014700704b1af4-3900×3900.jpg mell butter, gray, black – ¥5,390 (tax included) bask wallet keyring
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https://prcdn.freetls.fastly.net/release_image/158932/7/158932-7-fa400585d3fdb8b50d800d45dd90e816-1000×1000.jpg mell butter, gray, black – ¥3,080 (tax included)
https://prcdn.freetls.fastly.net/release_image/158932/7/158932-7-cd2e3ba78343773b72e14cf9f402e719-2600×487.jpg ■minitmute Official Instagram : @minitmute @minitmute_jp
@minitmute_sporty Official online store: minitmute.jp ■About minitmute Tokyo store Business hours: 12:00 – 20:00 (open all year round) Address: 1F minitmute 3-33-2 Jingumae, Shibuya-ku, Tokyo 150-0001 More details about this release *This email was sent automatically, so please do not reply.
