[FELISSIMO Co., Ltd.] Survive the heatwave in style! Felissimo has announced new products that are perfect for preventing heat and sweat, such as opaque mesh and cool-to-the-touch materials.
FELISSIMO Co., Ltd. Press release: June 11, 2025 Attention Media Beat the heat in style! Felissimo has announced new products that are perfect for fighting heat and sweat, such as opaque mesh and cool-to-the-touch materials. From the hugely popular sweat-absorbing innerwear that has sold over 20,000 units to fashion items, Felissimo is the place to go for summer coolness! Felissimo released a special online collection of “cool summer” items to help you spend the heat comfortably on June 11th. There are plenty of fashion items that combine functionality, such as a gauze version of the “sweat-absorbing innerwear,” which sold more than 20,000 units in less than two years since its launch; a set of “SO!MESH” items that are not see-through despite being made of mesh fabric and dry quickly; and a cut-and-sew all-in-one made of a cool-to-the-touch material, created in
collaboration with model Naoko Hamajima, that folds up small and is perfect for summer travel. The long-awaited kids’ size of the “wearable bath towel,” perfect for preventing sweat after a bath, is now available. A diverse lineup of more than 300 items is available on the special site.
https://prcdn.freetls.fastly.net/release_image/12759/3956/12759-3956-3862ba774345f767dcd808171e7ecc50-1170×857.jpg ◆Picked up by catalog editor! Check out the “Summer Cool Collection” web feature on the Felissimo website >> https://feli.jp/s/pr2506113/1/ https://feli.jp/s/pr2506113/1/ ～A new item that feels cool and comfortable when you put it on, wear it, and touch it～ ■Fashion accessories■ 【Cumulative sales exceed 20,000 units! 】When you sweat, it will splash from your collar! Sweat-absorbing innerwear that removes sweat The sweat-absorbing innerwear, which has sold more than 20,000 units since its launch at the end of May 2023, is now available in a new gauze material that is perfect for the summer. Simply wear the innerwear between your underwear, and when you sweat, unbutton the front of the innerwear and pull it out from the collar while still wearing your clothes, and you can quickly eliminate the discomfort of sweat without having to change clothes. Available in exciting colors that make summer sweat prevention fun.
https://prcdn.freetls.fastly.net/release_image/12759/3956/12759-3956-10470933d9bfb204c91f8f1d350f1420-2009×1094.jpg
https://prcdn.freetls.fastly.net/release_image/12759/3956/12759-3956-0b5d1e736e24dcb10afccb976697407b-468×446.jpg It is designed to fit perfectly around the chest, back, armpits, and other areas where sweat tends to accumulate, so it won’t slip even when you move and absorbs sweat well. 【NEW】mensha! Sweat-absorbing double gauze innerwear in exciting colors One piece per month ¥1,750 ( 10% ¥1,925) Product details and application＞＞
https://feli.jp/s/pr2506113/2/ ・Click here for the original item with a cumulative total of over 20,000 units sold
https://prcdn.freetls.fastly.net/release_image/12759/3956/12759-3956-efafca728d90b5eddb38b8e36ed6a19f-1400×1400.jpg Lamiplus – Instant sweat-absorbing innerwear that quickly removes sweat when you sweat One per month ¥1,250 ( 10% ¥1,375) Product details and application >> https://feli.jp/s/pr2506113/3/ Cool your palms to effectively beat the heat! Cotton blend hand cover set with ice pack
https://prcdn.freetls.fastly.net/release_image/12759/3956/12759-3956-a04871855a764cd25e8250545a7f6b7a-2014×974.jpg Keep an ice pack in your pocket for a smart way to stay cool! Image
URL: https://prcdn.freetls.fastly.net/release_image/12759/3956/12759-3956-3b6c5e0f94df6cffd8947e43d9de25d0-2732×856.jpg You will receive one pair of hand covers and an ice pack with each delivery. From the left: Pale Blue, Milky Green, Ash Gray This hand cover has an ice pack pocket in the palm, which is said to have the effect of cooling the body efficiently. It is useful in various situations such as hot days, outdoor work, commuting to work or school. The cotton blend material is smooth and comfortable against the skin. It comes with a reusable ice pack. 【NEW】UP.de Palm pocket keeps you cool and comfortable! Cotton Blend Smooth Hand Cover Set (with ice pack) Club One set per month ¥1,500 ( 10% ¥1,650) Product details and application >> https://feli.jp/s/pr2506113/4/ ■Fashion Edition■ Even though it’s all mesh, it’s not see-through! The “SO!MESH” series is sweat-absorbing, quick-drying and stretchy, making it comfortable to wear 24 hours a day.
https://prcdn.freetls.fastly.net/release_image/12759/3956/12759-3956-2bb48acbd50fe978ad75de5089d4999f-960×656.jpg
https://prcdn.freetls.fastly.net/release_image/12759/3956/12759-3956-906e4aa70d32fe0651ecd8e36c94800b-2109×976.jpg The surface is clean, but the fine mesh holes prevent stuffiness, and the stretchy material is suitable for both the office and active scenes. The “SO!MESH” series, a high-performance material made of a secretly full mesh, was launched last year and gained popularity. This is a new mesh material that is thin and light, feels like air, solves the problems of sweat and stuffiness, and looks “clean”. This summer, it has been renewed in an elegant navy color, and half pants that are convenient for traveling have been added. It has sweat absorption, quick drying and UV protection functions, and is stretchy, so you can spend 24 hours a day comfortably from work to relaxing at home and active scenes. 【NEW】IEDIT [Idit] Sweat absorption, quick drying and UV protection that you will want to wear 24 hours a day SO! MESH Flare Tops 1 piece ¥3,490 ( 10% ¥3,839) Product details and application >> https://feli.jp/s/pr2506113/5/ 【NEW】IEDIT [Idit] You’ll want to wear it 24 hours a day. Sweat-absorbing, quick-drying, UV-cut SO! MESH Diagonal Tuck Pants (Dark Navy) 1 piece ¥3,990 ( 10% ¥4,389) Product details and application >> https://feli.jp/s/pr2506113/6/ 【NEW】IEDIT [Idit] You’ll want to wear it 24 hours a day. Sweat-absorbing, quick-drying, UV-cut SO! MESH Shorts 1 piece ¥3,490 ( 10% ¥3,839) Product details and application >> https://feli.jp/s/pr2506113/7/
https://prcdn.freetls.fastly.net/release_image/12759/3956/12759-3956-4600acf65653909b82b6f6205e23355e-2769×1016.jpg From the left: shorts, pleated pants, flared tops The popular all-in-one made with cool-to-the-touch material, created with model Naoko Hamajima, is back in new colors!
https://prcdn.freetls.fastly.net/release_image/12759/3956/12759-3956-3596ff0a716168b492d8e2a3903cf871-672×497.jpg The 2021 all-in-one, which was popular with customers for being “easy to wear and looking beautiful” and “convenient and cool,” has been reprinted in a new dull color. Hamaji, who is sensitive to heat, calls this piece his “summer uniform,” and it will bring you comfort again this year. Skirts make your stomach cold, and pants are stuffy. This all-in-one, which can be completed in one piece, answers such worries. The silhouette that does not pick up the body lines and the V-neck that is not too open are the same as the popular silhouette, and the ash gray creates an elegant impression. The smooth, cool-to-the-touch material is stretchy and wrinkle-resistant, making it convenient for travel. It can be worn casually or elegantly. 【NEW】Rib in Comfort Hamaji collaboration, comfortable and stretchy cool-touch cut-and-sew all-in-one〈Ash Gray〉 1 piece ¥4,900 ( 10% ¥5,390 )→Special price ¥4,500 ( 10% ¥4,950) Product details and application >>
https://feli.jp/s/pr2506113/8/ Hamaji collaboration: Special page for cool-touch cut-and-sew all-in-one jackets＞＞
https://feli.jp/s/pr2506113/9/
https://prcdn.freetls.fastly.net/release_image/12759/3956/12759-3956-c496c9ab9b819acae3b137d32cd53ecd-741×251.jpg A “packable suit” for summer business trips! A suit set with cooling touch, sweat absorption, quick drying and UV protection
https://prcdn.freetls.fastly.net/release_image/12759/3956/12759-3956-7238fdb79d08fdeb6812c9a1b65884a8-1519×1204.jpg A packable suit with cooling touch, sweat absorption, quick drying, and UV protection, perfect for summer. This set includes a lightweight jacket that can be worn like a cardigan and pants that make your legs look beautiful, and can be worn separately. The stretch material is machine washable, so it’s easy to care for. It combines a neat look with comfort, making it useful for a wide range of occasions, such as returning home or traveling. 【NEW】EDIT Cool to the touch,
sweat-absorbing, quick-drying, UV-cut packable suit that looks beautiful and is comfortable to wear〈Gray〉〈Black〉 1 set ¥8,700 ( 10% ¥9,570 ) Product details and application Gray >>
https://feli.jp/s/pr2506113/10/ Black＞＞
https://feli.jp/s/pr2506113/11/ ■Miscellaneous Items■ Your winter duvet can be transformed into a cool huggable pillow to help you sleep well on tropical nights!
https://prcdn.freetls.fastly.net/release_image/12759/3956/12759-3956-37d4fbae03e542a83489eba1b1107c37-2222×1320.jpg Just roll up your winter comforter and put it inside to make a cool body pillow perfect for summer. The cooling material feels cool and comfortable, and it stabilizes your side-sleeping position to support a good night’s sleep. The stretch material can hold a thick comforter, and it is also compatible with single and semi-double sizes. It makes use of your bulky winter comforter while eliminating the discomfort of sleeping in summer. 【NEW】Kufuu Futon Storage Bag that Turns into a Cool Body Pillow 1 piece ¥2,500 ( 10% ¥2,750) Product details and application >> https://feli.jp/s/pr2506113/12/ [Series sales exceed 170,000 units!] Cool down after a hot bath with the “Wearable Bath Towel (R)”
https://prcdn.freetls.fastly.net/release_image/12759/3956/12759-3956-cee9c353149e6fd8e7c693d06c62698e-3602×1000.jpg The long-selling “Wearable Bath Towel(R)” is popular among those who are worried about “getting sweaty while drying their hair or changing into pajamas” and “being in a hurry after bathing because they are raising their child alone”. New patterns have been released that are not see-through and are easy to use for the whole family regardless of gender or age. Since it can be worn like a dress, you can wipe your body with just this one piece and put it on for easy skin care and hair drying time. The fabric is a lightweight double gauze material made from 100% organic cotton. It is thin and not bulky, so it is convenient to carry to the gym, travel, and waterside leisure activities. * “Wearable Bath Towel” is a registered trademark of Felissimo. 【NEW】Refreshing from after a bath to bed, comfortable double gauze wearable bath towel〈Organic/Handsome Bicolor〉Collection 1 sheet per month ¥3,700 ( 10% ¥4,070)→Special price for first-time trial ¥3,400 ( 10% ¥3,740) Product details and application >> https://feli.jp/s/pr2506113/13/ ・Kids sizes are now available!
https://prcdn.freetls.fastly.net/release_image/12759/3956/12759-3956-bc61a762e05189ba07f19539334d9b13-1203×1043.jpg Refreshing from after a bath to going to bed. Double gauze is comfortable. Wearable bath towel (dull check / 100-120cm size) club ¥2,400 per towel per month ( 10% ¥2,640) Product details and application >> https://feli.jp/s/pr2506113/14/ Refreshing from bath to bed, comfortable double gauze, wearable bath towel〈dull check/fits 130-150cm〉 ¥2,700 per towel per month ( 10% ¥2,970) Product details and application＞＞ https://feli.jp/s/pr2506113/15/ See all wearable bath towels＞＞ https://feli.jp/s/pr2506113/16/ ◆Happiness that makes us happy together “FELISSIMO”: Founded in May 1965. A direct marketing company that sells its own products, such as fashion and miscellaneous goods, through original media such as catalogs and the web. It also promotes projects in collaboration with various regions, such as the operation of Kobe Port Tower, and is working to contribute to regional revitalization. Everyone can be a creator and giver of happiness. Everyone can be a recipient of happiness. Aiming for such a society, we are engaged in business activities aimed at simultaneously achieving “commercial viability, originality, and sociality” with the core value of “happiness that makes us happy together.”
https://prcdn.freetls.fastly.net/release_image/12759/3956/12759-3956-a2b0ae42e739aae8023c7c3e6f5a08be-1150×300.jpg FELISSIMO celebrated its 60th anniversary on May 8, 2025. ― Company Overview ― Company Name: FELISSIMO Co., Ltd. Head office address: 7-1 Shinkocho, Chuo-ku, Kobe, 650-0041 Representative: President and CEO, Yazaki Kazuhiko Founded: May 1965 Stock Code: Tokyo Stock Exchange Standard 3396 Business content: Direct marketing business, which sells in-house developed products to consumers across the country through catalogs and websites. ◆Website >> https://feli.jp/s/pr240301/1/ ◆What is “Felissimo Regular Delivery”?・How to enjoy >>
https://feli.jp/s/pr240301/2/ ◆X >>
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https://www.instagram.com/felissimo_official/ ◆Felissimo’s social activities >> https://feli.jp/s/pr240301/4/ ◆Fund activities aimed at a happy society together with you >> https://feli.jp/s/pr240301/5/ Details about this release *This email was sent automatically, so please do not reply.
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