PARCELLE Co., Ltd. PARCELLE Jewelry Ehime Matsuyama Store Introducing new products and events for June

【PARCELLE Co., Ltd.】 【Parcell Jewelry Ehime Matsuyama
Store】Introducing new products and events in June ​
PARCELLE Inc. Press release: June 11, 2025 [Purcell Jewelry Ehime Matsuyama Store] Introducing new products and events in June Birthstones, new products, and events to brighten up June
https://prcdn.freetls.fastly.net/release_image/139789/156/139789-156-d6051ce1bccd8c0615606ab20c85b3ed-1086×869.jpg Purcell Jewelry Ehime Matsuyama Store (Iyotetsu Takashimaya Main Building 1F Accessories section) PARCELLE JEWELRY Ehime Matsuyama Store ― June’s birthstone and various jewelry events ― At the June Parcel Jewelry Ehime Matsuyama store, we are introducing jewelry that allows you to enjoy the pure light and soft texture, including this month’s birthstone moonstone and pearl. The white moonstone
“Rieberlite” is reminiscent of moonlight and is available in three types: ring, pendant, and earrings. The light metal used further enhances the transparency of the stone, and you can enjoy coordinating it as a set. In addition, “Milgothic Pearl” and “Milchenon Pearl”, which combine fine milling and pearls, are a pair of glasses that have a classical look, but are also elegant and gorgeous. Please come to the store and check out the charm of the “natural reflector” that makes your skin look brighter and more beautiful. We also offer a wide variety of birthstone jewelry, including series that feature an impressive combination of pearls and natural stones, such as the “Comet” and “Pomponé Fork Ring,” as well as single-stone rings that simply highlight the beauty of pearls. In addition, various events are scheduled to be held this month. On June 12th (Thursday) and 13th (Friday), there will be a “Trunk Show”, and on the 15th (Sunday), Purcell Jewelry designer Taisuke Narusawa will visit the store for the first time. On June 28th (Saturday) and 29th (Sunday), the popular “Stone marche” is also scheduled. This is an opportunity to see new products and limited items. We look forward to your visit. For inquiries and reservations, please visit our store or call us at 089-948-2856. Please note that we do not respond to Instagram DMs.
https://prcdn.freetls.fastly.net/release_image/139789/156/139789-156-193b6cc0b8476fef799b4fe1b21f1c1e-1080×1080.jpg Liber Light
https://prcdn.freetls.fastly.net/release_image/139789/156/139789-156-fee9c3472a9ed9a5b50d8cd88d3effb4-1080×1080.jpg Mill Gothic Perle (upper and lower), Mill Shenon Perle (middle)
https://prcdn.freetls.fastly.net/release_image/139789/156/139789-156-b4d4ce904a1e240bb7582f6cff665d0d-1080×1080.jpg Various pearl jewelry NEWS in June ■PACKAGES ― Packing and delivering your thoughts. A new “shape” has been born to color the world of jewelry –
https://prcdn.freetls.fastly.net/release_image/139789/156/139789-156-cb5d40b0ae1311e8f8090a017655c5cd-3900×3900.jpg Embossed with various loose stone shapes The packaging of PARCELLE JEWELRY, which has carefully wrapped and delivered your encounter with jewelry, will be reborn on June 10th. This year marks the 12th year since the brand was founded, and while inheriting the thoughts and essence of the past, the design has evolved to reflect the world view more richly. The new packaging concept is “borrowed scenery” and “window”. The paper material has a texture similar to Japanese paper, giving it a delicate appearance that evokes nature and the four seasons. The sides of the paper box and shopper are likened to “windows”, and the various loose stones that PARCELLE JEWELRY has introduced so far are embossed in a rhythmic arrangement. Cherry blossoms, summer greenery, autumn leaves, and quietly falling snow – the quiet presentation that evokes the changing of the seasons further enhances the joy of the moment of receiving. The jewelry case has a design that evokes an antique feel. The craftsman’s attention to detail is evident in the bulging lid, the fine edging pattern, and the antique gold fittings. The elegant world that unfolds the moment you open it is sure to be memorable to anyone who holds it in their hands. In addition, the ribbon on the shopper is a color that evokes the green of the walls of the Ebisu atelier, the place where the brand was founded. It represents our hope that we will weave the story of the future together, while remembering the origins of the brand. All of these productions were planned, designed and directed from scratch by in-house members. From the selection of materials to adjusting the structure, it was completed after numerous prototypes and adjustments. We put our heart not only into our jewelry, but also into how we deliver it── With the new packaging, we hope you will enjoy the world of PARCELLE JEWELRY even more in the future.
https://prcdn.freetls.fastly.net/release_image/139789/156/139789-156-ac6f6d910aaaafbabe45a14d8788abea-3900×3900.jpg Texture like Japanese paper
https://prcdn.freetls.fastly.net/release_image/139789/156/139789-156-dc95be941eb0caf6167b47b2aa8d259e-3900×3900.jpg Antique jewelry case ■PHOTOBOOK ― Beautiful forms told by nature. The world of the botanical series in one book –
https://prcdn.freetls.fastly.net/release_image/139789/156/139789-156-69c9b34e92b9cee44840291d77aacdd0-1080×1080.jpg With gold leaf brand logo PARCELLE JEWELRY Ehime Matsuyama store is distributing the latest photo book that describes the brand’s “now” in stores. The theme this time is “Botanical”. Inspired by the shapes of nature, we are introducing a number of new series that were born after more than two years of planning. Each piece of jewelry has its own unique character, such as “Pina”, “Lily”, and “Alba”, which are delicately shaped like leaves and flowers. The background of their creation, the thoughts put into the design, the purchasing scene in Bangkok, the voices of the staff, etc. are recorded with newly taken visuals. The cover is decorated with an ivy pattern and the brand logo is added in gold leaf. We hope that it will be like a “bookmark” that gently accompanies you in your daily life with jewelry. The number is limited, so please contact the staff as soon as possible if you are interested.
https://prcdn.freetls.fastly.net/release_image/139789/156/139789-156-d3dd7fe9bad93f1328cf7f20255defda-1080×1080.jpg The theme this time is “Botanical”
https://prcdn.freetls.fastly.net/release_image/139789/156/139789-156-830a3afff78eb8afb446f9389a534998-1080×1080.jpg Delicate jewelry Jewelry Events in June In June, PARCELLE JEWELRY Ehime Matsuyama store will be offering four events where you can enjoy the charm of jewelry from various angles, including an order event for the new jewelry “Nature”. The “Nature Order Event” brings delicate beauty to your fingertips, the “Trunk Show” brings together new and unique pieces, Parcel Jewelry designer Taisuke Narusawa will visit the store for the first time, “Narisawa Caravan” will give shape to your thoughts, and “Stone marche” will face the material itself. Why not come and find your own jewelry in Matsuyama Minatomachi? ■Nature Order Event The new “Nature” series is made with delicate decorations and polishing, with motifs of graceful flowers and the movement of the wind. In Kansai, the order event will be held exclusively at the Umeda store from June 8th (Sun) to 15th (Sun). Please come to the store to see the dignified beauty that has been carefully finished down to the smallest detail. ■Stone marche “Stone marche” is a two-day exhibition and sale of loose stones. We will introduce more than 100 colorful colored stones at a lower price than the regular price. Please take a look at the colors and sparkle that nature has nurtured. ■Caravan “Caravan” is a store where the founding members of the brand visit and make suggestions based on the thoughts of each customer. This month, the theme is “Green,” “Pearl,” and delicate “Tassel Design,” and it is a day where you can meet materials that resonate with your heart. Please feel free to contact us for inquiries about orders and remakes. ■Trunk Show Trunk Show features a wide selection of rare jewelry, including prototypes and one-of-a-kind pieces. We will introduce you to a special lineup that is not usually available in stores. Why not find something just for you in the relaxed atmosphere of the Umeda store? All events may be crowded, so we recommend making a
reservation. Please contact the store staff or call us (089-948-2856) to make a reservation. ■Nature Ordering Event – Until Saturday, June 15 Delicate lines and dignified beauty. New product “Nature” unveiled for the first time in Chugoku and Shikoku
https://prcdn.freetls.fastly.net/release_image/139789/156/139789-156-8b117f01a69a25634b4d2b89ec31eb98-1080×1080.jpg The main price range is in the 60,000 yen range. Currently, the Ehime Matsuyama store is holding a pre-order event for the “Nature” series (until Sunday, June 15). This series, which features delicate designs based on the motifs of plants and natural shapes, has been a hot topic even before its unveiling and has been well-received at each store. The lineup consists of 19 types. Each ring has a different expression, such as a ribbon-like curved beauty or botanical details. During the period, we are offering a “pre-order event” format where the ring is tailored to the size of the customer’s finger, and you can see the actual product in the store before the regular sale. We hope you will check out the jewelry, which has been carefully finished down to the smallest detail, in the store and choose the one that suits your taste. ■Trunk Show – June 12th (Thursday) and 13th (Friday) Two days of one-of-a-kind and limited edition jewelry In conjunction with Nature’s advance order event, we will also be holding a “Trunk Show” on June 12th (Thursday) and 13th (Friday). During this period, you will have the opportunity to see one-of-a-kind jewelry that is not usually available in stores, as well as new limited edition items. This month’s focus is on pink diamonds that combine transparency and color The “Liebertrad” series features a lineup of unique diamond jewelry with soft pink and lavender tones. The delicate stone setting and well-balanced form make for a finish that looks great when layered.
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https://prcdn.freetls.fastly.net/release_image/139789/156/139789-156-2d13ff5a8e4d7ef87f534c9637f31626-3900×3900.jpg We will also be introducing the diamond pinky ring and Milgothic series ear cuffs, which were well received last month, in limited quantities.
https://prcdn.freetls.fastly.net/release_image/139789/156/139789-156-c47020c3eb6426dba259217ba026e12f-1080×1080.jpg Pinky ring
https://prcdn.freetls.fastly.net/release_image/139789/156/139789-156-0e4d4cceeb7eb84eabb8bac5f74158b5-1080×1080.jpg Pinky ring – Wearing image
https://prcdn.freetls.fastly.net/release_image/139789/156/139789-156-2ed2ed41b4c93ec23b1d6073e010e9da-1080×1080.jpg Mill Gothic Ear Cuff
https://prcdn.freetls.fastly.net/release_image/139789/156/139789-156-0dd5fd9acf26438de08b40494dde7403-1080×1080.jpg mill gothic Ear cuffs – Wearing image Please take your time to browse our lineup, which highlights the appeal of materials and shapes, in our store. ■Narisawa Caravan – June 15th (Sun) only Designer Narisawa speaks – Kreis and Munsteiner, the unique brilliance On Sunday, June 15th, PARCELLE JEWELRY founding member and designer Taisuke Narusawa will visit the Ehime Matsuyama store for the first time. “Caravan” is an event held once a month where members involved in the brand’s planning and production stand in the store and talk directly about the background of the jewelry and their commitment to materials while providing guidance. This time, we will be introducing works by “Kreis”, which is well-known for the beauty of its cuts, and German cutting artist “Munsteiner”. In particular, Munsteiner will feature rare art pieces created by the late father-son duo Tom Munsteiner and Bernd Munsteiner. You will be able to experience the charm of jewelry while learning about the origins of the stones, the philosophy behind the cuts, and the background of the designs. This is a rare
opportunity to see the actual items, so please make a reservation and come to our store if you are interested.
https://prcdn.freetls.fastly.net/release_image/139789/156/139789-156-ca187f4d5313693325a862efc41ac603-1440×1440.jpg Cryscut
https://prcdn.freetls.fastly.net/release_image/139789/156/139789-156-dafb20750b76789f1fd46800d89abb86-1440×1440.jpg Crisis cut
https://prcdn.freetls.fastly.net/release_image/139789/156/139789-156-edcc93b1956c59e431f3d430107be32d-1440×1440.jpg Munsteiner
https://prcdn.freetls.fastly.net/release_image/139789/156/139789-156-b6c36cb0b6e001bb7ce86783e275a264-1440×1440.jpg Munsteiner ■Stone marche – Saturday, June 28th and Sunday, June 29th On Saturday, June 8th and Sunday, June 9th, we will be holding the monthly loose stone exhibition and sales event, “Stone Marche,” at PARCELLE JEWELRY Ehime Matsuyama store. This time, we have about 100 loose stones, and this will be an opportunity to face the colour and shape of the material itself. Large Loose in June ・Color Change Garnet A loose stone with a mysterious charm, transforming green or blue under natural light, and red or purple under incandescent light. It features a color change similar to alexandrite. Zoisite A member of Tanzanite, its nuanced color with pleochromatic properties is attractive. The stone words are “success,” “good luck,” and
“eternity.” It is also said to encourage positive feelings. ・Blue Moonstone June birthstone. We offer a wide variety of cuts, including ovals, rounds, and cabochons. This loose stone gives a fantastic impression, with blue syra shimmering depending on the angle. Mahenge spinel Spinel has an impressive vivid pink. It is also known as “Ayana Spinel,” which means “beautiful flower” in Swahili, and its appeals to its presence, combining gorgeousness and transparency.
https://prcdn.freetls.fastly.net/release_image/139789/156/139789-156-37eaf780b106bfacfbf1572e7d4c622e-1080×1080.jpg Make your color change garnet mill gothic
https://prcdn.freetls.fastly.net/release_image/139789/156/139789-156-f76c751d930c4e6474d5e46b50e33ca0-1080×1080.jpg Zoisite
https://prcdn.freetls.fastly.net/release_image/139789/156/139789-156-2ebbe851764ccaddbd6d7ae912aead56-1080×1080.jpg Moonstone
https://prcdn.freetls.fastly.net/release_image/139789/156/139789-156-6724fa2f02b6dffff4393ae9b21011ef5-1080×1080.jpg Mahenge Spinel Parcel Jewelry Ehime Matsuyama Store • Manager: Ishikawa (@parcelle_momona) • Address: 1st floor, Iyotetsu Takashimaya Main Building, 1st floor, Minatomachi, Matsuyama City, Ehime Prefecture, 790-8587 Accessories section • Phone and FAX: 089-948-2856 • Instagram: https://www.instagram.com/parcelle_matsuyama/ • Business Hours: 10am – 7pm (Business days and hours may change) • Products available: high-end jewelry, bridal jewelry, custom-made jewelry, colored stones, diamonds, etc. Jewelry that ties your heart. PARCELLE JEWELRY Purcell Jewelry is available at pop-up shops across the country, including Ebisu Main Store, Takashimaya in Shinjuku, Yokohama, Kyoto and Osaka, Hanshin Umeda Main Store, Abeno Harukas, Daimaru Fukuoka Tenjin Store, and Tsuruya Department Store. • Operating company: PARCELLE Co., Ltd. | PARCELLE Co., Ltd. • Representative Director: Shinada Kotoe • Founded in 2013 (incorporated in 2015) • Head office: 5th floor, Osaki Building, 3-27-13 Shibuya, Shibuya-ku, Tokyo 150-0002 • Corporate site: https://parcelle.jp/ • Instagram: https://www.instagram.com/parcelle_jewelry/ • Online book: https://www.xiaohongshu.com/user/profile/673ae7d800000001d02c69d Parcel Jewelry Official LINE Currently posting
https://prcdn.freetls.fastly.net/release_image/139789/156/139789-156-c8b8e1a01ef03a527dce69fd16931818-540×540.jpg Purcell Jewelry also introduces the world of jewelry on its official LINE account. In addition to being the first to deliver information on new releases and events, we also have content that adds color to your everyday life, including columns related to gems and jewelry Purcel Jewelry, or Silly and Jewelry Wallpaper Arrives Every Monthly. Please come using the above URL or the QR code on the left. We look forward to seeing you.
https://prcdn.freetls.fastly.net/release_image/139789/156/139789-156-64186da262e18ba020e68bc25270fc5f-720×1280.jpg Jewelry wallpaper (image) arrives every month
https://prcdn.freetls.fastly.net/release_image/139789/156/139789-156-b2e2a2e251be00fc9db7d423b7cc21eb-720×1280.jpg Jewelry wallpaper (image) arrives every month Details about this release *This email will be sent automatically, so please refrain from replying.