Paul Smith Limited PS Paul Smith Happy + New Era(R) collaboration To be released from Tuesday, July 1st

【Paul Smith Limited】PS Paul Smith Happy New Era(R) Collaboration 【Release date decided from July 1st (Tuesday)】 ​ Paul Smith Limited Press Release: June 11, 2025 Attention Media PS Paul Smith Happy New Era(R) collaboration [To be released from July 1st (Tue)] PS Paul Smith’s “JAPAN LIMITED PROJECT” aimed at the next generation of tastemakers has finally launched!
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https://prcdn.freetls.fastly.net/release_image/31226/121/31226-121-7ff4c3c8c32eb09e90ae2138b4220ba2-3900×1404.jpg PS Paul Smith is pleased to announce the launch of the JAPAN LIMITED PROJECT, a new initiative aimed at the next generation of tastemakers. PS Paul Smith is a diffusion line that inherits the design DNA of the British collection brand “Paul Smith” and proposes more casual and practical items. The collection combines lightness and functionality while retaining the characteristics of Paul Smith such as color use, print work, and tailoring. The newly launched “JAPAN LIMITED PROJECT” will release various collaboration items, new shoes, bags,
accessories, and more exclusively in Japan throughout the year. As the first step, we will release the brand’s first collaboration cap with the American sports and lifestyle brand New Era(R) on Tuesday, July 1st. This product is based on the popular model [9THIRTY(TM)], which is characterized by its soft fit among New Era(R), and features the logo of the special collection “PS Paul Smith Happy” that embodies the happy and positive spirit of the brand. A total of eight types are available. The firm texture of the fabric using non-washed cotton and the clean design with a playful touch match a wide range of styles from sophisticated urban styles to relaxed casual styles, creating an effortless look. In addition, the base model [9THIRTY(TM)] has a slightly deeper crown and a soft front panel without a core, creating a natural and relaxed silhouette. The unisex design also features an adjuster on the rear for size adjustment, providing a comfortable fit. In addition, it can be folded and carried around, making it a highly practical item that can be used to protect against UV rays and sudden changes in weather. PS Paul Smith “JAPAN LIMITED PROJECT” will continue to create new collaborations and creativity while resonating with Japanese culture and communities. Please look forward to future developments. ■About the product
https://prcdn.freetls.fastly.net/release_image/31226/121/31226-121-e59c960c31293b2011552ff37ad19f92-3900×1032.jpg Product name: PS Paul Smith Happy New Era(R) 9THIRTY(TM) Cap Price: 8,000 yen tax Size: Free (Unisex: Approximate size 57-61cm) Color: Black, beige, green, purple, blue, multi Black, light beige Material:100% cotton 100% polyester
【Paul Smith Official Online Shop Advance Reservations】 Tuesday, June 10, 2025 – Wednesday, June 25, 2025 Please make your reservation from the product page. 【General release】 Scheduled for Tuesday, July 1, 2025 ※ Only light beige will be released from mid-July ■Stores where this product is available Paul Smith official online shop, Paul Smith shops nationwide, etc. ※＜Front logo＞Blue and Multi are limited to certain stores. ※Please visit the website for more information. ■ABOUT BRAND New New Era(R) New Era(R) is a sports lifestyle brand founded in the United States in 1920. It is the only official player cap supplier for MLB (Major League Baseball), and is highly supported in the fashion and culture fields by continuing to create new styles and categories of products. Paul Smith Paul Smith is a leading British fashion lifestyle brand. It values ​​positivity, curiosity and creativity, and these values ​​are infused into all of ’s designs, including its products, stores and collaborations. It started in 1970 with a small shop measuring just 3m x 3m in Nottingham, UK, and now has approximately 130 stores in over 60 countries and regions. WEB: Instagram: @PaulSmithJapan

https://prcdn.freetls.fastly.net/release_image/31226/121/31226-121-3e8000f83014d12fd6dba1f351785c2d-1280×268.jpg Contact for this matter Paul Smith Limited / Paul Smith Limited TEL: 03-3478-5600