Adastria Co., Ltd. GLOBAL WORK’s new TV commercial “Rich Clean Tee is a reliable garment. When it gets hot” starring Yuriko Yoshitaka and Hio Miyazawa will begin airing on June 12th!

【Adastria Co., Ltd.】 GLOBAL WORK’s new TV commercial “Rich Clean Tee is the perfect outfit. When it gets hot” starring Yuriko Yoshitaka and Hio Miyazawa will start airing from June 12th! ​
Adastria Co., Ltd. Press release: June 11, 2025 To the media GLOBAL WORK’s new TV commercial “Rich Clean Tee is the perfect outfit. When it gets hot” starring Yuriko Yoshitaka and Hio Miyazawa will start airing from June 12th! The two of them enjoy the refreshing summer in T-shirts with an elegant sheen and a cool feel just by touching them. A summer at a resort just for the two of them, with innocent smiles bursting out.
https://prcdn.freetls.fastly.net/release_image/1304/2661/1304-2661-6e20392fa207d8d4a134a4fad6636588-3840×2010.jpg GLOBAL WORK, developed by Adastria Co., Ltd. (Headquarters: 2-21-1 Shibuya, Shibuya-ku, Tokyo; President and CEO: Osamu Kimura), has welcomed Yuriko Yoshitaka and Hio Miyazawa as ambassadors since 2024 and is promoting the brand message, “Clothes that can’t be beat.” The new TV commercial “Rich Clean Tee is the perfect outfit. When it gets hot,” which will begin airing on Thursday, June 12, 2025, depicts Yuriko Yoshitaka and Hio Miyazawa on vacation wearing the Rich Clean Tee series, a new summer staple that can be worn elegantly and smoothly in the hot summer with just the right amount of luster and drape, and also keeps you cool with its cooling touch. This TV commercial is a sequel to the previous “Rich Clean Tee is the perfect outfit. Sea view room version”. It depicts two people stepping out of a room with a spectacular view and innocently enjoying the summer heat. The toy swimming on the pool during the TV commercial is an original toy created just for this commercial. Please pay attention to the small details. ◾About the Rich Clean Tee Series This T-shirt series was developed in response to feedback that “cotton printed T-shirts make outfits look too casual,” with the desire to deliver adult T-shirts that are easy to wear and look elegant. ・Design and diverse functionality The material has a moderate sheen and looks high-end, and there are a wide variety of styles, such as trendy photo prints, graphics, and stylish foil prints, which expand the range of styling. In addition, it has a cooling touch function that gives a cool feeling just by wearing it, making it a great choice for adult summer coordination. [Function] Cool to the touch, antibacterial and deodorant, less wrinkles around the neck, less wrinkles after washing ・Recommended styling The moderate sizing and length make it easy to match with any item. In particular, the material is mercerized to give it a high-end look, so we recommend a clean and modern style. ◾About the main promotion “Unmistakable Clothes.”
https://prcdn.freetls.fastly.net/release_image/1304/2661/1304-2661-ea655415d884f0e762fe3b3a8a4bd58a-2920×2064.jpg The main promotion, which will be carried out with Yuriko Yoshitaka and Hio Miyazawa as ambassadors, will continue to convey the message “Global Work’s unmistakable clothes” from 2024. By depicting Yuriko Yoshitaka and Hio Miyazawa wearing items that are “unmistakable” in terms of style, mix and match, material, and suit any situation, the brand’s commitment to its products is carefully expressed. Also, the campaign site linked to the TV commercial delivers expressions and styles of the two that can only be seen there, so please take a look. “Machigainai Clothes” Campaign Site:
https://www.globalwork.jp/machigainai-fuku/ New TVCM “Rich Clean Tee is a reliable garment. When it gets hot” (30 seconds) Story Image
URL: https://prcdn.freetls.fastly.net/release_image/1304/2661/1304-2661-fc7f5829c6519291dabd5f37a832759b-1920×1080.jpg
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https://prcdn.freetls.fastly.net/release_image/1304/2661/1304-2661-96d03d0183dd2bf1088bd0926eda9539-1920×1080.jpg The two of them are relaxing and drinking lattes at a resort with a spectacular view. The summer sun is pouring down, and Yuriko can’t help but comment, “It’s hot.” “Shall we swim?” asks Hio. Yuriko jokingly replies, “Swim?”
https://prcdn.freetls.fastly.net/release_image/1304/2661/1304-2661-3bbdbdae4c3d7deff346a2c8e149aa87-1920×1080.jpg
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https://prcdn.freetls.fastly.net/release_image/1304/2661/1304-2661-6a702d2ee42c78c724995838b345eb3f-1920×1080.jpg The two of them head out to the sea in front of the room. When it gets hot, it feels cool to the touch. The Rich Clean Tee is a sure-fire garment. Making of the new TVCM “Rich Clean Tee is the perfect clothing. When it gets hot”
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https://prcdn.freetls.fastly.net/release_image/1304/2661/1304-2661-484f89ad0a634c8e7045a64523dd1081-1920×1080.png This work is a sequel to the previous work “Rich Clean Tee is a reliable outfit. Room with a sea view”, so we shot two videos at the same time in Miyakojima, where we visited in the summer. The two of them were plagued by weather conditions during the two days of filming, such as beautiful oceans and blue skies, but the staff managed to capture some sunny skies during a test shoot the day before, and this beautiful commercial was a miracle collaboration. Just like the previous film, the two of them worked perfectly together when filming! They even had fun with a big swim ring, and the set was full of laughter from start to finish. Win items worn in commercials! SNS Post Gift Campaign We are holding an X (formerly Twitter) and Instagram campaign where you can win items worn by Yuriko Yoshitaka and Hio Miyazawa in the new TV commercial! ＜X (formerly Twitter) Campaign＞ 【Application Period】 Thursday, June 12, 2025 12:00 From June 19th (Thursday) 11:59 【How to apply】 1. Follow @globalwork_twit ＜Those who wish to receive an item worn by Yuriko Yoshitaka＞ 2. Repost the campaign post ＜Those who want to purchase an item worn by Miyazawa Hori＞ 3. Comment with #RichCleanTee 3. Winners will be contacted via DM 【Prizes】 10 winners will receive items worn by Yuriko Yoshitaka and Hori Miyazawa in their commercials! ＜Worn by Yuriko Yoshitaka＞ Rich Clean Print T-shirt Short Sleeve/M Size/17 Sumikuro Foil Logo (Yuriko Yoshitaka’s color) Rich Clean T-shirt/Print/Short sleeve/L size/12 Gray*Long logo (Color worn by Miyazawa Hio) ＜Instagram Official Account Campaign＞※Followers only 【Application Period】June 12, 2025 (Thursday) 12:00 to June 19, 2025 (Thursday) 11:59 【How to apply】 ＜Those who want to receive an item worn by Yuriko
Yoshitaka＞(@globalwork_official) 1. Comment on the campaign post with #RichCleanTee 2. Winners will be notified via DM ＜Those who want to purchase an item worn by Miyazawa Hori＞(＠globalwork_men_official) 1. Comment on the campaign post with #RichCleanTee 2. Winners will be notified via DM ※Campaign limited to followers/new followers are also eligible. 【Prizes】 10 lucky winners will receive items worn by Yuriko Yoshitaka and Hori Miyazawa in their commercials! ＜Worn by Yuriko Yoshitaka＞ Rich Clean Print T-shirt Short Sleeve/M Size/17 Sumikuro Foil Logo (Yuriko Yoshitaka’s color) ＜Worn by Hio Miyazawa＞ Rich Clean T-shirt / Print / Short sleeve / L size / 12 Gray * Long logo (color worn by Miyazawa Hori) 【Prize shipping】 Prizes will be shipped to the winners in early July. Shipping of prizes may be delayed. Please be aware of this in advance. *Please note that we cannot answer inquiries regarding the results of the prize draw. *Prizes will only be shipped to domestic addresses. *Winners will receive one prize per person. About the new TVCM song Bialystocks, who is supported by many people in the music industry and celebrities and is attracting attention as a next-generation artist, wrote a new song for the TV commercial. The melody is a perfect match for the rich, mature atmosphere of the product and story, further enhancing the story of the commercial. Lyrics and composition:Bialystocks Lyrics (partial excerpt): I feel happiness starting to move For now, just slowly Of course, the sea breeze If you search, you will find it. A sudden rain makes me anxious as I start walking. I want to go with the flow, slowly. Of course, if we talk at the water’s edge Gardenia, Irozuki, a wish, a wish Patchwork summer days Wish is ■CM Overview “Rich Clean Tee is the perfect clothing. When it gets hot” (30 seconds) URL:
https://youtu.be/43_ks_FJYBU “Rich Clean Tee is a reliable outfit. When it gets hot” (15 seconds) URL: https://youtu.be/vzQNVAVeyc0 “Rich Clean Tee is a garment you can’t go wrong with.” Making interview URL: https://youtu.be/x-VB1AzBMo8 ・TV broadcast start date: Thursday, June 12, 2025 ・Broadcast area: Nationwide ・Cast: Yuriko Yoshitaka, Hori Miyazawa ◾Rich Clean Tee Special WEB Content This exclusive content of Yuriko Yoshitaka and Hio Miyazawa wearing this season’s Rich Clean Tee series will be updated to coincide with the release of the new TV commercial. In addition to new exclusive shots of the two, there is a wealth of content, including recommended styling tips using Rich Clean Tee. Website release date: Thursday, June 12, 2025 Website URL: https://www.globalwork.jp/women/rich_clean/2025summer/ ■Products worn in CM Products worn by Yuriko Yoshitaka
https://prcdn.freetls.fastly.net/release_image/1304/2661/1304-2661-957ca60c068d1db8afe89e7cad73c9df-1200×1200.jpg Product name: Rich Clean Print T Short Sleeve Price: ¥3,490 (tax included) Color: 17 Sumikuro foil logo Available sizes: S, M, L (S, XL, XXL sizes available only on the web) Product name: GOOD denim easy pants Price: ¥5,990 (tax included) Color: 18 Gray denim Available sizes: S, M, L Product name: Stainless steel assorted size choker Price: ¥1,650 (tax included) Color: 02 Silver Thick Available sizes: One size Product name: Comfortable narrow strap sandals Price: ¥4,990 (tax included) Color: 10 Black 2 Available sizes: M (23-23.5), L (24-24.5) Item worn by Miyazawa Hio
https://prcdn.freetls.fastly.net/release_image/1304/2661/1304-2661-195a8e52add7f6261e9ab68e0785cc1d-1200×1200.jpg Product name: Rich Clean T-shirt/print/short sleeves Price: ¥3,990 (tax included) Color: 12 gray*long logo Sizes available: XS, S, M, L, XL (Web only available in XXL and 3XL sizes) Product name: Air Karu Easy Pants/Ankle Price: ¥4,490 Color: 87 Denim-like Sizes available: XS, S, M, L, XL, XXL (WEB/3XL size available only at some stores) Product name: Easy Cover 2-way Sandals Price: ¥4,990 Color: 09 Black Sizes available: M (26-26.5), L (27-27.5) Bialystocks Profile Image
URL: https://prcdn.freetls.fastly.net/release_image/1304/2661/1304-2661-3ea08d67d951443e50a679fb536470b2-3787×2130.jpg The film was formed in 2019 after a live performance of “Haruneko,” directed by vocalist Hokimoto Sora and co-produced by Shiyama Shinji and Sento Takenori. He was selected as Spotify’s “RADAR: Early Noise 2022” and released his first major album, “Quicksand” in November of the same year on IRORI Records/PONYCANYON. The combination of the folky, warm melody sung by Vo Hoki Motosora’s soulful, relaxed singing voice, and the jazz-based instrumental formations by Key Kikuchi Go, which freely cross genres is described as both universal and cutting-edge. In October 2024, they released their latest album, “Songs for the Cryptids,” and from August 2025 they will be holding the “Bialystocks 2025” tour around 19 locations across the country. Ambassador Profile
https://prcdn.freetls.fastly.net/release_image/1304/2661/1304-2661-c044f6ea32cd23e247fc1abc02108635-554×533.jpg Yoshitaka Yuriko Born in Tokyo in 1988. In 2006, she won the Best Newcomer Award at the 28th Yokohama Film Festival for her first film appearance, Noriko’s Dining Table. In 2008, he starred in the film “Snake and Earrings,” and won the “32nd Japan Academy Awards for Best New Actor” and the “51st Blue Ribbon Award” New Artist Award. In 2014, she played the heroine Muraoka Hanako in the drama series Hanako and Anne (NHK). His major dramas include “Beloved” (TBS), “Wind yore yore” (NHK), and “Hoshi On a falling night” (TV Asahi). In the film, “Your Eyes are asking you.” He played the lead role in the 2024 Taiga drama “To the Shining You” (NHK) starring Mahiro/Shiroshikibu.
https://prcdn.freetls.fastly.net/release_image/1304/2661/1304-2661-e46e4d68308cdc8170ce0d444cce36ac-1707×2560.jpg Miyazawa Ice ⿂ He made his acting debut in the second series (17) of the drama “Kounodori.” Since then, he has appeared in popular films such as the drama “Fake Affair” (2019), NHK’s TV drama series “Yell” (2020), and the stage play “Pissoro” (2022). He won numerous film awards for his first starring role in the film “His” (2020). He won the Japan Academy Award for Best New Actor for the film “The Deceived Picture” (2021). He appeared regularly in the NHK TV drama series “Chimudondon” in 2022. For the 2023 film “Egoist,” he won the “Supporting Actor Award” at the 16th Asian Film Awards and the Mainichi Film Competition, and the Ishihara Yujiro Award at the Nikkan Sports Film Awards. NHK Taiga drama “Berabo~ Broadcast in 2025 He is currently a regular appearance in “Tanauma Ichichi” as Tanuma Ichika. ■About GLOBAL WORK
https://prcdn.freetls.fastly.net/release_image/1304/2661/1304-2661-1baa3cbc2e7d94966ff0d83788ee8a0c-1723×1007.jpg GLOBAL WORK is a brand that offers “Good Feeling Wear,” a clothing that will make you want to meet more people and make you smile more with your loved ones, at higher quality and reasonable prices, and is proud of comfort and likeability, and that will make you smile more with the people you love. It has 221 stores in Japan and 21 stores overseas (as of the end of May 2024, including online stores). https://www.dot-st.com/globalwork/ https://www.globalwork.jp/ Official: https://www.instagram.com/globalwork_official/ Kids: https://www.instagram.com/globalwork_kids_official/ Men:
https://www.instagram.com/globalwork_men_official/ ■About Adastria Group Inc.
https://prcdn.freetls.fastly.net/release_image/1304/2661/1304-2661-982943c36add29edfe24172ecac17b03-850×213.jpg The Adastoria Group is a multi-company with the group including Adastoria Co., Ltd., which operates over 45 apparel, miscellaneous goods, food and beverage brands, Element Rule Co., Ltd., BUZZWIT Co., Ltd., Zetton Co., Ltd., and other mall and media businesses, Adastoria Logistics Co., Ltd., which handles the group’s logistics, and WeOur Co., Ltd., special subsidiary. Our goal is to strengthen our connections with various stakeholders and become a “Play Fashion! Platformer” that spreads fashion excitement both domestically and internationally. Shibuya Hikarie, 2-21-1 Shibuya, Shibuya-ku, Tokyo 150-8510 https://www.adastria.co.jp/
https://www.instagram.com/adastria_official/ Details about this release *This email will be sent automatically, so please refrain from replying.