Letra A collaboration with Yukiko Goto, owner of the general store hal in Numazu City, who has published many books. Letra × hal original mercado bags will be on sale again this year.

[Letra] A collaboration with Yukiko Goto, the owner of the general goods store hal in Numazu City, who has published many books. The Letra × hal original mercado bag will be on sale again this year. ​
Sora of Tokyo Co., Ltd. Press release: June 12, 2025 To members of the press [Letra] A variety store in Numazu City with many published works A collaboration with Yukiko Goto, owner of hal. The Letra × hal original mercado bag will be on sale again this year. A mercado bag in collaboration with Yukiko Goto, owner of the general goods store hal in Numazu City, will be released on June 20th.
https://prcdn.freetls.fastly.net/release_image/116313/39/116313-39-27cf1fea302b6b51ec8f694461a3ee77-1080×540.jpg Letra, a Mexican goods brand operated by Sora of Tokyo Co., Ltd. (Head office: Shibuya-ku, Tokyo; CEO: Masanori Kitajima), has collaborated with Yukiko Goto, owner of the general goods store hal in Numazu City, Shizuoka Prefecture. The original Mercado Bag will be on sale on Friday, June 20th.
https://prcdn.freetls.fastly.net/release_image/116313/39/116313-39-59b10cd81507ba794bfbf8471f04427e-1080×1080.jpg Last year, we received a lot of positive feedback. This year, we have collaborated with Yukiko Goto to design two new types of designs. A sophisticated and cute SHORT XS size that will make you want to wear color.
https://prcdn.freetls.fastly.net/release_image/116313/39/116313-39-705e1dc8dc10b6092fd0b9a875b9c2c3-2560×1707.jpg Pink may conjure up a cute image, but we have created a sophisticated and well-balanced mercado bag with details and tones that are easy for anyone to pick up, without being too cute.
https://prcdn.freetls.fastly.net/release_image/116313/39/116313-39-fa262b2aae4279d5725fd9e67e26c8b5-2560×1707.jpg The size is a little small, and the SHORT XS size can hold the bare essentials. The size is also suitable for those who want to try colorful items.
https://prcdn.freetls.fastly.net/release_image/116313/39/116313-39-f1be620bdec137a71fd4844f9c87efc4-1751×1751.jpg
https://prcdn.freetls.fastly.net/release_image/116313/39/116313-39-1401df5434b15aca564269eeb1f4f633-1771×1771.jpg Easy to carry in your hand or over your arm. A long, horizontally shaped mercado bag that balances well with a dress.
https://prcdn.freetls.fastly.net/release_image/116313/39/116313-39-2b21f9689bc23404b17ee8cf13d8dba0-1080×1080.jpg Letra×hal ORIGINAL STRIPE – Cream/ Metallic Pink (SHORT XS) Size: SHORT size XS Height: approx. 18cm / Width: approx. 28cm / Depth: approx. 10cm / Handle (outer circumference): approx. 25cm Price: ¥7,480 (tax included)
Basic check pattern Long Handle XS size perfect for everyday use that can be worn over the shoulder
https://prcdn.freetls.fastly.net/release_image/116313/39/116313-39-cc43b1fa1d084da3843d1d6d04050ff1-2560×1707.jpg The classic and timeless check design is accented with cream lines. Perfect for the durability and long-lasting nature of Mercado bags. The striking design is a highlight when you hold the bag. Image
URL: https://prcdn.freetls.fastly.net/release_image/116313/39/116313-39-8046eef756cf4dde44f95fcc663cabe4-3000×2000.jpg Hal customers often requested, “Is there something with the capacity of an XS size that can be carried over the shoulder?” This year, we have reflected the voices of our customers and created a practical XS size that can be carried over the shoulder. The result is a market bag that is perfect for everyday use.
https://prcdn.freetls.fastly.net/release_image/116313/39/116313-39-2459e7860a17025fabd35129b3cda3c9-1757×1757.jpg
https://prcdn.freetls.fastly.net/release_image/116313/39/116313-39-37eac51f3030b7d303755ff1a38d5017-1769×1770.jpg The handle is long enough to hang it over your shoulder, but it’s also just the right length to hang it on your arm.
https://prcdn.freetls.fastly.net/release_image/116313/39/116313-39-b55937ef38be033f9319712c09e1e478-1080×1080.jpg Letra×hal ORIGINAL CHECK – Dark Green / Navy / Cream (XS / LH) Size: size XS LONG HANDLE Height: approx. 24cm / Width: approx. 27cm / Depth: 11cm / Handle (circumference): approx. 62cm Price: ¥7,810 (tax included)
Last year’s most popular design will be re-released in limited quantities!
https://prcdn.freetls.fastly.net/release_image/116313/39/116313-39-8864fad4ba6da55223b02c7059e6df41-2560×1707.jpg Last year, we released a mercado bag inspired by a popular design from hal, with a black base and a half mini check design. This year, we received many requests and decided to resell it. The basic and easy-to-use color scheme makes this an item that can be used in any season.
https://prcdn.freetls.fastly.net/release_image/116313/39/116313-39-ba663ee5400b4ae15fe14a0e584615a9-800×800.jpg Letra×hal ORIGINAL CHECK – Black / Cream (SHORT S) Size: SHORT size S Height: approx. 25cm / Width: approx. 33cm / Depth: 10.5cm / Handle (circumference): approx. 28cm Price: ¥8,580 (tax included) All three types will be available on the Letra WEB SHOP on June 20th.
https://prcdn.freetls.fastly.net/release_image/116313/39/116313-39-f75980a5b8b5118b6540e210e6107951-1080×1080.jpg All three types of Mercado bags are designed with Goto’s unique touches. Collaboration Mercado bags will be delivered with fringes in a color that matches the bag. 【 Letra×hal collaboration mercado bag details 】 Letra WEB SHOP: June 20, 2025 (Friday) 18:00 Letra POP UP SHOP Tokyu Department Store Kichijoji Store: June 21st (Sat) ＜Stores＞ Letra WEB SHOP, Letra POP UP SHOP Tokyu Department Store Kichijoji Branch, Numazu General Store Hal, Business Trip Hal, etc. ＜Price＞ 1. Letra×hal ORIGINAL STRIPE – Cream/ Metallic Pink (SHORT XS) ¥7,480 (tax included) 2. Letra×hal ORIGINAL CHECK – Dark Green / Navy / Cream (XS / LH) ¥7,810 (tax included) 3. Letra×hal ORIGINAL CHECK – Black / Cream (SHORT S) ¥8,580 (tax included) Letra WEB SHOP:
https://www.letratokyo.jp/ Official website:
https://www.letratokyo.jp/topics/letra-hal-2025/
https://prcdn.freetls.fastly.net/release_image/116313/39/116313-39-04a35bdadfd42142292eb7552860bb84-713×713.jpg Hal Owner Yukiko Goto Born in Numazu City, Shizuoka Prefecture. After working at a general store in Tokyo, in 2003 he opened a general store called hal in his hometown of Numazu, selling tableware, clothing, and books that he selected himself. He has published 20 books to date. Instagram: ＠gotoyukikodesu YouTube: ＠My name is Yukiko Goto
Voicy：Whispering Landlady’s Good Mood Radio
About Letra A brand that debuted in 2014 and deals in Mexican goods, with merchandise bags as its main product. From 2014 to the present, Mercado Bag has expanded its recognition in Japan. (Purchase quantity comparison results / 2015: 1,200 pieces, 2024: 35,000 pieces) We want our customers to enjoy our Mercado Bags, and for our producers, we want to help preserve traditional Mexican techniques, create vocational training opportunities in prisons, and contribute to the stability of the lives of Mercado Bag artisans through our business. We have expanded our business to become a bridge between Mexico and Japan. Letra Official WEB SHOP：https://www.letratokyo.jp/ POP UP SHOP schedule: https://www.letratokyo.jp/events/ 【Company Profile】 Company name: Sora of Tokyo Co., Ltd. Business: Women’s apparel, fashion accessories Operating brands: Letra, flower Established: August 1998 Representative director: Kitajima Masanori *This email has been sent automatically, so please do not reply.