ASU BRAND Co., Ltd. Actor Yukie Ko appointed as ambassador for “GINZA XIAOMA”!

[ASU BRAND Co., Ltd.] Actor Koyuki appointed as “GINZA XIAOMA” ambassador! ​
ASU BRAND Co., Ltd. Press release: June 12, 2025 To members of the press Actor Koyuki appointed as ambassador for “GINZA XIAOMA”! A new TV commercial featuring Koyuki will begin airing in the Kanto area on Friday, June 13th.
https://prcdn.freetls.fastly.net/release_image/35648/4/35648-4-8f4cad340ab9706d2a9d3285c78dc961-1920×1080.jpg XIAO MA Holdings Co., Ltd./ASU BRAND Co., Ltd. (Head office: Chuo-ku, Tokyo; Representative Director: Akira Akima), which operates the Hermes product purchase, sales, and rental specialty store “GINZA XIAOMA”, has appointed actor Koyuki as the ambassador for “GINZA XIAOMA”. In addition, the new “GINZA XIAOMA” TV commercials “Brand Story” (15 seconds) and “Ginza Flagship Store” (15 seconds) featuring Koyuki will begin airing in the Kanto area from Friday, June 13, 2025. “GINZA XIAOMA”, operated by ASU BRAND Co., Ltd., a subsidiary of XIAOMA Holdings Co., Ltd., is a boutique that specializes in the sale, purchase, and rental of Hermes. Based on the company philosophy of “Imagine the brilliance of your life”, we propose a new form of circulation in the world of luxury. Our store employs experienced staff with over 30 years of experience in Hermes appraisal. Utilizing their many years of deep knowledge and experience, they demonstrate outstanding consulting skills and provide personalized proposals by carefully selecting products that meet the needs of each customer. In addition, our purchase prices are also one of our strengths, and by making full use of our customer network in over 50 countries around the world, we are able to offer high purchase prices that reflect global demand. Furthermore, “women’s empowerment” is also an important theme, and we want to continue to be a presence that gently pushes back so that all women can walk confidently in their own way. In order for everyone to shine as the main character in the stage of life in their own way, we will help you color a richer story while staying close to your daily life through encounters with unprecedented high-quality experiences. In order to let more people know about our company’s thoughts, we have appointed Koyuki as the “GINZA XIAOMA” ambassador. Koyuki’s hidden strength, refined sensibility, and her active role in many areas are exactly what we envision as the ideal woman, which is why we chose her as our ambassador. In the future, together with Ms. Koyuki, we will deliver the new form of luxury that “GINZA XIAOMA” advocates and the value of the brand that is close to each individual’s life to more customers. Please look forward to future developments. ●”XIAOMA GINZA” New TV-CM “Brand Story” (15 seconds) Story Koyuki walks slowly through the sophisticated and luxurious space of “XIAOMA GINZA”. Her feet suddenly stop in the soft lighting. A beautiful bag catches her eye. As if sensing something in the bag, Koyuki gently picks it up and carefully checks the texture with her fingertips. At that moment, a smile of happiness spreads across her face. With the narration saying “This choice reflects me”, Koyuki takes the bag and leaves “XIAOMA GINZA” as if taking a step towards a new life story. ● “XIAOMA GINZA” new TV-CM “Ginza Flagship Store” edition (15 seconds) Story “XIAOMA Koyuki strolls leisurely through the sophisticated and luxurious space of GINZA. Among the colorful bags on display, she gently picks up one that catches her eye. “The moment you hold it in your hand, your senses are awakened”