The women’s brand “ASYMM” has been launched by Japan’s largest live commerce channel “Zou Neko Channel”

Ladies’ brand “ASYMM” launched by Japan’s largest live commerce channel “Elephant Cat Channel” ​
Cellest Co., Ltd. Press release: June 12, 2025 Women’s brand “ASYMM” launched on Japan’s largest live commerce channel “Elephant Cat Channel” Live Commercialist Kana is the director, and the collection is aimed at women with rich
sensibilities, and features items that express “unconventional beauty” We are pleased to announce that the women’s casual brand “ASYMM” will be launched by “Zou Neko Channel”, one of the largest live commerce channels in Japan, produced by Cellest Inc. (Headquarters: Osaka City, Osaka Prefecture, CEO: Hiroshi Sasaki, hereinafter referred to as “our company”), which aims to become the infrastructure for live commerce in Japan. “ASYMM” is a fashion brand directed by kana, a live commerceer on “Zou Neko Channel”. The brand was launched with the concept of “wearing your own unique style that doesn’t fit in the mold” and is aimed at sensitive women who enjoy fashion as a form of self-expression. Sales are scheduled to start on Wednesday, June 18, 2025, exclusively on the “Elephant Cat Channel,” which is livestreamed on TikTok and Instagram. An ASYMM launch event will be held on the “Elephant Cat Channel” on that day.
https://prcdn.freetls.fastly.net/release_image/102719/49/102719-49-3d4147f87cad2ae5c8dcbb011806923f-1350×1080.png ■Brand concept
https://prcdn.freetls.fastly.net/release_image/102719/49/102719-49-f362efe05359f9dc8551d48514d339e0-1901×717.jpg ASYMMETRIC FREEDOM Refinement and freedom. Wear your “unconventional individuality.” ■Brand statement We incorporate the uniqueness and excitement of the word “ASYMMETRIC” into fashion, and develop items that combine sophisticated style and playfulness. The brand name affirms “individuality that stands out because it is not uniform,” and contains a message that turns each person’s “differences” into charm. ■Brand philosophy “Beauty” comes from individuality, not balance. The essential charm lies not in perfect symmetry, but in the lingering impression created by intentional misalignment and white space. “ASYMM” is a brand that encourages you to rediscover the joy of fashion and your individuality with a free perspective that is not bound by preconceived notions. ■Value to provide Individuality: Style proposals that affirm diverse values. Sophistication: Rather than following trends, we offer a refined version of what suits us best. Freedom: The freedom to enjoy your own unique beauty with an idea that is not bound by rules. ■Lineup
https://prcdn.freetls.fastly.net/release_image/102719/49/102719-49-36125a0b33273fc778f8a586614546a0-1350×1080.png
https://prcdn.freetls.fastly.net/release_image/102719/49/102719-49-fa38ee4268ef9bd6f7d7b7a009702964-1038×1038.jpg (1) ASYMM Slow Knit 6,600 yen (2) ASYMM AIR Mesh Jacket 6,600 yen (3) ASYMM VOID TEE 5500 yen (4) ASYMM NEAT TEE 5500 yen ■ASYMM Launch Event We will be holding a live broadcast to commemorate the launch of “ASYMM”. We have several special benefits for purchasers.
＜Distribution Overview＞ ◇Distribution Date and Time: Wednesday, June 18th, 19:00~ ◇Distribution channel: Elephant Cat Channel ・TikTok (@kmkn___) https://www.tiktok.com/@kmkn___ ・Instagram
(@zouneko_channel) https://www.instagram.com/zouneko_channel/ ◇Bonus: ・ASYMM products earn you double the points you can use on the Elephant Cat Channel! ・Receive an “ASYMM Original Infinite Calendar” when you purchase ASYMM products for 15,000 yen or more ・[First-time only] All ASYMM product purchasers will receive a limited smartphone wallpaper ◇Brand site: https://zoutoneko-livecommerce.myshopify.com/pages/asymm ◇Official Instagram: https://www.instagram.com/asymm_official ■Director’s Thoughts
https://prcdn.freetls.fastly.net/release_image/102719/49/102719-49-ae9d8e267ca65bdc64d68a5e3bb07d26-2200×2200.jpg “Elephant Cat Channel” Live Commercial Kana We are now living surrounded by many “correctness” and “preconceived notions”. What if, instead of denying our own “differences from others,” we could affirm them as attractive features? “ASYMM” was born from this idea. There is no right answer when it comes to beauty. People who wear what they like and find fun are very beautiful. I think people who enjoy fashion according to their own sensibilities without being influenced by trends are truly attractive. I hope that the “ASYMM” items will help you discover your true self. ■What is “Elephant Cat Channel”? Since 2017, “Zou Neko Channel” has been selling a wide range of domestic and foreign apparel, cosmetics, miscellaneous goods, and food through live streaming. He has won first place in numerous live commerce events. The maximum total number of viewers in one stream exceeded 38,000, and he has sold more than 16 million yen in one stream, with monthly sales exceeding 170 million yen, making him one of the top live commerce merchandisers in Japan. We also accept sales and PR requests, so please feel free to contact us. [Zoneko Channel]
https://zoutoneko-livecommerce.myshopify.com/ 【ZouNeko Channel SNS Account】 ・TikTok (@kmkn___) https://www.tiktok.com/@kmkn___ ・Instagram (@zouneko_channel) https://www.instagram.com/zouneko_channel/ ■About Cellest Inc., which aims to become the infrastructure for live commerce in Japan We are a startup company aiming to become the infrastructure for live commerce. We entered the industry in 2017 and have been developing and operating the EC mall app “WABE” dedicated to live commerce, as well as the live commerce specialized office “Tokibana” which produces and manages live commerce merchants. Live commerce provides a new purchasing experience where you can purchase while checking the product in real time, solving the problem of “it’s not what I expected” in conventional online shopping. We aim to establish a live commerce culture and create a society where shopping is more fun and convenient. ■Company Profile Company name: Cellest Co., Ltd. Address: 6th floor, Calabasa Head Office Building, 3-3-8 Kutaro-cho, Chuo-ku, Osaka-shi, Osaka Prefecture Established: July 31, 2019 Representative: Hiroshi Sasaki Business: Live commerce management business, live commerce platform business ●Corporate website: https://cellest.co.jp/ ●Live commerce specialist agency “Tokibana”: https://tokibana.com/ ● Live commerce dedicated EC mall app “WABE” – Service site: https://wabelive.com/?utm_source=press – App download: https://app.adjust.com/1pew8384 ●Representative official X:
https://x.com/hiroza1220 ●Corporate official X:
https://x.com/Cellest_co ●Corporate official note:
https://note.com/cellest/ *This email was sent automatically, so please do not reply.