Held on July 1st! “Going beyond fashion through gender – A dialogue between B Corp, ARCH&LINE and Men’s Studies” VOOX Future Lab #11 FashionStudies(R)︎ co-hosted

Held on 7/1! “Going beyond fashion through gender – A dialogue between B Corp, ARCH & LINE and Men’s Studies” VOOX Future Lab #11
FashionStudies(R)︎ co-hosted ​
Moon Creative Lab Inc. Press release: June 12, 2025 Held on 7/1! “Going beyond fashion through gender – A dialogue between B Corp, ARCH & LINE and Men’s Studies” VOOX Future Lab #11 FashionStudies(R)︎ co-hosted Held in person on Tuesday, July 1, 2025
https://prcdn.freetls.fastly.net/release_image/60069/423/60069-423-c09e42740d9307d0e0684f9f91de3e4a-920×450.png ＊Event Overview＊ ARCH&LINE is a fashion brand that takes social issues seriously and continues to act “for the future of our children.” In 2024, the brand obtained the international certification “B Corp,” which is given to companies that pursue profits while taking into consideration society and the environment. At this event, we will welcome Naoto Koike and Mayuko Nagao from ARCH&LINE, and use their efforts as a starting point to consider the potential for social change through fashion. Ms. Nozomi Oka, a consultant who helps companies obtain B Corp certification, will explain how B Corp works as a mechanism for companies to change society. Mr. Koki Ono, a researcher in men’s studies, will question the relationship between fashion and gender, and the stereotypes of “masculinity” and “femininity.” Let’s spend time thinking about practices for a sustainable and inclusive society while crossing the knowledge of companies and academia. ▼Application URL▼
https://voox-fashionstudies.peatix.com/view ＊Recommended for＊ ・Those interested in sustainable fashion ・Companies, entrepreneurs, and students interested in B Corp ・Those interested in gender issues and men’s studies ・Those looking for new jobs and lifestyles that involve society ＊Event Outline＊ Date and time: July 1st (Tuesday) 18:30 Reception opens / 19:00 Start time Venue: Moon Creative Lab 2F (1 minute walk from Omotesando Station B2 exit) Capacity: 60 people *Timetable* Part 1 | B Corp and ARCH&LINE in Practice What is B Corp? With Oka-san, who supports companies in obtaining certification, we will consider a new framework for companies to address social issues, and from the perspective of ARCH&LINE in practice, we will discuss the environmental and gender issues that brands face and how to address them. Part 2 | Thinking about fashion and gender Sociology and masculinity researcher Ono will explain what masculinity studies is and what insights can be gained from it. We will discuss how fashion can question and expand the boundaries of gender, such as
“masculinity” and “femininity.” Part 3 | Discussion All speakers will discuss the possibility of social change through fashion. Kensuke Hiwatari of VOOX will serve as the facilitator. ▼Application URL▼ https://voox-fashionstudies.peatix.com/view *Speaker Profile* Arch Co., Ltd. Established in 2012. In 2020, the company reconsidered its approach to manufacturing after learning about the climate change crisis, environmental pollution caused by fashion, and the connection with gender issues. In 2024, the company became the 45th company in Japan to obtain the internationally certified B Corp. The company aims to transition to 100% environmentally friendly materials by 2030, and has currently achieved about 70% of that goal. The company posts information about its outside activities on Instagram
@arch_and_line_staff. Naoto Koike (CEO and Designer of ARCH & LINE, etc.) Born in Murakami City, Niigata Prefecture. Graduated from Esmod Japon Tokyo School. After working as a men’s designer for TOMORROWLAND and other brands for about 10 years, he went independent. After that, he started ARCH & LINE in 2012 while working as a freelance designer in the direction and rebranding of men’s apparel. Mayuko Nagao (ARCH & LINE Director, Production Management, PR, etc.) Born in Kurume City, Fukuoka Prefecture. Experienced production management at Issey Miyake Co., Ltd. and other companies. After backpacking around Asia and Europe, she joined ARCH & LINE. Nozomi Oka (B Corp Certification Support Consultant) Supports Japanese companies in all industries to obtain B Corp certification, from companies with 0 to over 1,000 employees, companies founded 0 years ago to companies with sales of hundreds of billions of yen and listed companies, all over the country. Utilizing her wide range of experience and knowledge with foreign and government-affiliated financial institutions, Japanese manufacturers, and startups, she is promoting the expansion of B Corp certification for Japanese companies. Advisor for the Japan Small and Medium Enterprise Agency Startup Challenge Support Project, Mentor for the NEXs Tokyo Project, Director of the ESG Network General
Incorporated Association, and Winner of the “People” Category of the Sasutenaburu Fashion(R) Award 2021 Kouki Ono, Sociologist and University Professor Born in 1996. Assistant Professor, Department of Contemporary Liberal Arts, Nagoya Junior College. Graduated from the doctoral program at Tokyo University of Science (formerly Tokyo Institute of Technology) with required credits. His fields of expertise include sociology, masculinity studies, and cultural studies. He has studied the ideas and movements of Men’s Liberation, which aims to liberate people from oppression due to masculinity, and the liberation practices of fans through popular culture. His main publications include “On the recognition practices of
‘non-masculinity’ by male Johnny’s fans – Deconstruction from domination/subordination” and “How did the Men’s Liberation Study Group’s activities come to a halt? – Using critical descriptions of discussion forums posted to the journal Men’s Network as an example.” Organized by: VOOX Future Lab, FashionStudies(R) Planning: Hiwatari Kensuke (VOOX), Suzuki Tomohisa, Shinozaki Tomoaki (FashionStudies(R)) ※VOOX Future Based on a foundation of liberal arts, the Lab’s activities are centered around three themes: themes that shape the future, cross-disciplinary discussion, and the social implementation of intelligence. ■Introduction of the operating company Moon Creative Lab was established in 2018 as a venture studio within the Mitsui & Co. Group to promote the creation of new human-centered businesses. Based in Palo Alto, USA and Tokyo, Moon has built a hands-on support system with a diverse range of global experts, including designers, engineers, product managers, and entrepreneurs, and has created new businesses that will have a positive impact on the world. Based on this experience, Moon will expand its support for new business creation beyond the Mitsui & Co. group. We will provide support to unleash the creative potential of teams and organizations and transform bold ideas into innovative ventures. Company name: Moon Creative Lab Inc. Representative: President & CEO Yoshikazu Yokoyama Head office: 660 High Street, Palo Alto, California, 94301, USA Branch: Spring Terrace Omotesando 2F, 3-10-5 Kita-Aoyama, Minato-ku, Tokyo Established: August 23, 2018 Shareholder composition: Mitsui & Co. 100% URL: https://www.mooncreativelab.com/ja/ *This email has been sent automatically, so please do not reply.