[Isshin Watch Co., Ltd.] A new white strap model has been released for the “SIENA” by ANTOINE PREZIUSO GENEVE.
Isshin Watch Co., Ltd. Press release: June 13, 2025 A new white strap model has been released for ANTOINE PREZIUSO GENEVE’s “SIENA” A unique combination of blue and white that shines in the sunlight
https://prcdn.freetls.fastly.net/release_image/45100/26/45100-26-68b7d49c7b2cdb95ecf5f36e571d5a4a-2117×1000.jpg Antoine Preziuso is an independent watchmaker famous for his complicated mechanisms. Since establishing his own watchmaking workshop in Geneva, Switzerland in 1981, he has positioned watches as works of art under the slogan “The Art of Swiss Watchmaking.” While inheriting traditional craftsmanship, he continues to challenge himself without being bound by common sense, and has created a number of innovative watches, including models with cases made from meteorite and a triple tourbillon co-developed with his son Florian. In 2015, the “Tourbillon of Tourbillons” Cal. AFP-TTR3X obtained three patents and won the “Innovation Watch Award” and “Public Award” at the Geneva Watchmaking Grand Prix (GPHG), the most prestigious award in the watch industry. In 2020, it won the Craftsmanship Creation category of the “Gaia Award 2020”, which is given to creators who have made special achievements in the field of connecting art and culture, and in 2024, it won the “Horological Creativity Contribution Award” at the Salon Exceptional Watches held in Prague. This summer, a new strap model will be released in Antoine Preziuso’s “Siena” collection. “Siena” is the first collection that Antoine Preziuso announced in 1986 under his own name as the brand name. When I visited the ancient city of Siena in Italy, I was inspired by the clock of the “Tower of Mangia” that I saw in the Piazza del Campo, known as the most beautiful square in the world. This beautiful and elegant genderless watch features delicate decorative hands reminiscent of the Middle Ages and an elegant mother-of-pearl dial. In 2023, it was reissued with the same edgy case and case size as the original model. The new model features a vibrant blue dial inspired by the beautiful blue sky of Siena, and a newly added sophisticated white strap. The contrast between blue and white gives a refreshing impression to the wrist, creating a sophisticated style that shines in the sunlight. “Siena” offers “unique elegance that complements high-quality attire.” With their presence as timeless pieces of art, Antoine Preziuso Geneva watches embody timeless craftsmanship and innovation, and will continue to accompany the wearer during their special moments. Details of the new “Siena” collection Available in 2 types (stainless steel x diamond bezel, stainless steel) Release date: Scheduled for mid-June 2025 Sales locations: “Antoine Preziuso Geneva” authorized dealers nationwide *If there is no authorized dealer near you or the product is not available, please contact Isshin Watch Co., Ltd., the general importer in Japan. Contact information TEL 03-6631-0087 URL
https://www.antoine-preziuso.jp/contact/
https://prcdn.freetls.fastly.net/release_image/45100/26/45100-26-ed8749da6f62b9f42ab171d0d19e2554-1484×2700.jpg Ref.SISSM.0405510S/SAD 1,782,000 yen (tax included) Case material: Stainless steel, bezel diamond (VVS1 F color), see-through back
https://prcdn.freetls.fastly.net/release_image/45100/26/45100-26-bc99ba9d021cb70abf9f2c3bbbd59eb1-1487×2700.jpg Ref.SISSM.0405510S/CR 968,000 yen (tax included) Case material: Stainless steel, see-through back
https://prcdn.freetls.fastly.net/release_image/45100/26/45100-26-e40a2b5a8d66bcdd48ff9c76a34f181a-3900×2567.jpg The Mangia Tower in Piazza del Campo, known as the most beautiful square in the world
https://prcdn.freetls.fastly.net/release_image/45100/26/45100-26-c41714e032ee7221a40a7766562522db-1766×2700.jpg Independent watchmaker Antoine Preziuso [Antoine Preziuso About Geneva】 Antoine Preziuso was born in Geneva, Switzerland in 1957. He is a member of the Academie des Independent Watchmakers (AHCI), one of only 30 in the world, and has continued to fascinate many watch enthusiasts with his original creations full of creativity. He has also worked on works for famous maisons, including the second installment of the Harry Winston Opus series, “Opus 2”. He is skilled in complex mechanisms, and the Tourbillon of Tourbillons (equipped with three tourbillons), which he created with his son, who is also an excellent watchmaker, won both the “Innovation Watch Award” and the “Public Award” at the Geneva Watchmaking Grand Prix (GPHG), the most prestigious award in the watch industry. He is also known for his high jewelry models and the world’s first model with a meteorite case, and is said to have the “hands of God” to create innovative and highly artistic pieces. As a family-run business not affiliated with any maison, he creates many rare one-of-a-kind pieces without being bound by preconceived ideas. [About Isshin Watch Co., Ltd.] Company name: Isshin Watch Co., Ltd. Head office address: 36th floor, Sumitomo Fudosan Shinjuku Grand Tower, 8-17-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo 106-6136, Japan Established: March 10, 1949 Representative: Representative Director Toru Hasegawa URL: https://www.isshin.com/ 〈Business content〉 Import and wholesale of watches ・ ANTOINE PREZIUSO GENEVE https://www.antoine-preziuso.jp/ ・ RESERVOIR
https://www.reservoir-watch.com/ ・ Paul Picot
https://paulpicot.isshin.com/ ・ I.T.A. (ITA) https://www.itawatch.com/ Watch retail business ・7 stores as tenants in department store watch sections *This email has been sent
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