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» Liberta Co., Ltd. “FREEZE TECH “Ice Attack”” will be exhibited for the first time at the 6th Kyushu Extreme Heat Countermeasures Exhibition

Liberta Co., Ltd. “FREEZE TECH “Ice Attack”” will be exhibited for the first time at the 6th Kyushu Extreme Heat Countermeasures Exhibition

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【Liberta Co., Ltd.】 “FREEZE TECH “Ice Attack”” will be exhibited for the first time at the 6th Kyushu Extreme Heat Countermeasures Exhibition ​
Liberta Co., Ltd. Press release: June 13, 2025 “FREEZE TECH “Ice Attack”” will be exhibited for the first time at the 6th Kyushu Extreme Heat Countermeasures Exhibition It has been decided that heat stroke prevention measures will be mandatory for companies with penalties in place from June 2025. ~You can experience “ice attack” at the booth. A great way to protect yourself from the heatwave! ~ “Planning joy and making the world more interesting” Liberta Inc. (Head office: Shibuya-ku, Tokyo; TSE Standard: 4935), a distributor of products, sells “Hyogeki” cooling wear and gear brand “Freeze Tech,” which provides an amazing cooling sensation that lasts with sweat and wind (※1). The brand will be exhibiting at the 6th Kyushu Extreme Heat Countermeasures Exhibition for the first time. ■Freezetech brand site https://lidef.jp/freezetech/ This is a hands-on, specialized exhibition aimed at revitalizing businesses related to measures against extreme heat. This year marks the first time since the last June exhibition, and the exhibition will be held at Marine Messe Fukuoka, with even more evolved content. This is the first time that Freeze Tech has exhibited at this exhibition, and through the promotion of its products, it will contribute to the promotion of solutions for measures against extreme heat and the expansion of the market.
https://prcdn.freetls.fastly.net/release_image/52173/150/52173-150-a3cd0f8125499381fac5b006208c6cde-584×159.png [Event Overview] ◆Date: Wednesday, June 18, 2025, 10:00-17:00, Thursday, June 19, 2025, 10:00-16:00 ◆Meeting Venue: Marine Messe Fukuoka Hall B ◆Organizer: Japan Management Association ◆Official website: https://hs-osh.jma.or.jp/kyusyu/exhibition/ ◆Freezetech booth
number: D-06 https://www.ult-thunder.jp/kyusyu-homeshow-2025/ja/navi/product/search?exhibitor_id=82 ◆Exhibited Products Freeze Tech Wear (Hyougeki/Hyougeki
α/etc.)/Cooling mist for clothing ◆Freeze Tech exclusive
pre-registration URL
https://www.ult-thunder.jp/kyusyu-homeshow-2025/visitor/introduce/KY1082/fill In light of the frequent occurrence of fatal accidents due to heatstroke, the Ministry of Health, Labor and Welfare has decided to further strengthen measures and announced that they will come into effect on June 1, 2025. Refer to Ministry of Health, Labor and Welfare
materials https://jsite.mhlw.go.jp/kumamoto-roudoukyoku/content/contents/002215755.pdf This new requirement applies to work that is expected to be carried out for more than one continuous hour or for more than four hours a day in an environment with a WBGT of 28 degrees or higher or a temperature of 31 degrees or higher. In order to ensure that you can work comfortably at the target site, in addition to daily health management, we recommend that you review your clothing and take measures against the heat, such as using Freeze Tech’s “cooling mist for clothing.”
https://prcdn.freetls.fastly.net/release_image/52173/150/52173-150-bd9fd93209dcfc2a608bfe7e6e3e4c7e-3900×3900.png
https://prcdn.freetls.fastly.net/release_image/52173/150/52173-150-b600af410b34817c61ffad2ee9c5fe8f-2300×2300.png
https://prcdn.freetls.fastly.net/release_image/52173/150/52173-150-b2b13663463e6f204d859c9c7a5b7e0f-3900×3900.jpg [What is Freeze Tech] Freeze Tech provides an amazing cooling sensation that lasts with sweat and wind (※1). It features a “ice attack” cooling print on the back of the fabric, and when this print absorbs sweat or moisture, its heat absorption properties (※2) lower the fabric temperature, providing a cooling sensation. In addition, the cooling sensation can be felt even more strongly when exposed to wind, so it is useful not only when riding a motorcycle on tours, but also when working outdoors under the hot sun. (※1) While the cooling print is reacting to moisture. Cooling performance evaluation test (by Unitika Garment Tech Co., Ltd.). In actual usage environments, there are individual differences in how the cooling sensation is felt. (※2) Due to erythritol and xylitol. Furthermore, “Freeze Tech Clothing Cooling Mist” has achieved an alcohol-free (※4) formula using our unique technology (※3). This is the world’s first alcohol-free clothing cooling spray! By nano-encapsulating menthol, the evaporation of menthol itself is suppressed and it stays on the fabric for a long time, so the cool feeling lasts. In a comparison experiment of volatility with a conventional cooling mist made by dissolving ethanol in alcohol, the evaporation time of “Freeze Tech Clothing Cooling Mist” was 3.5 times longer (※5), and it was confirmed that the effect lasts for a long time. This is a booster item that exerts a
synergistic effect by spraying it on the “Freeze Tech” series of clothing that reacts to sweat and keeps a cool feeling, giving you a higher cooling effect. (※3) Composition patent [Patent number] Patent No. 7649496 (P7649496) (※4) Alcohol-free means ethanol-free. (※5) Our comparison, cooling spray volatility test (by Unitika Garment Tech Co., Ltd.)
https://prcdn.freetls.fastly.net/release_image/52173/150/52173-150-e806ba251c731e29525b3a5a6db9d1a8-500×500.jpg
https://prcdn.freetls.fastly.net/release_image/52173/150/52173-150-0bb310fe78f6b213e5a46ce608e5fb46-777×777.png 【Inquiries regarding this matter】 Liberta Co., Ltd. PR representative Aoshima info@l-and.co.jp *This email has been sent automatically, so please do not reply.

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