【icci Inc.】 【Tokyo | Daikanyama】Debut icci Daikanyama “Handmade Pairing Specialty Store” Monthly Survey Results on “Pairing” | May 2025 | Choose pairing that suits your personality. Focusing on design, experience, and attention to detail
icci Co., Ltd. Press release: June 16, 2025 To the media [Tokyo | Daikanyama] Monthly survey results on “pairing” visited by customers at Debut icci Daikanyama “Handmade Pairing Specialty Store” | May 2025 | Pairing chosen based on the couple’s individuality. Focusing on design, experience, and attention to detail May 2025 pairing survey results announced! What they chose was “a special experience for the two of you” and “the perfect balance” — the “pairing style” chosen by Gen Z couples Debut icci is a handmade pairing specialty store in Daikanyama operated by icci Inc. (Head office: Shibuya-ku, Tokyo, Manager: Yuka Sakata). Daikanyama (located in Shibuya-ku, Tokyo) has compiled a survey report of customers who visited the store in May 2025.
https://prcdn.freetls.fastly.net/release_image/102506/55/102506-55-574f4e9e831a944db3c5f14454cc56fb-808×448.png Age range of customers
https://prcdn.freetls.fastly.net/release_image/102506/55/102506-55-71405ad31351bc5ce877ecc363a9f848-1200×750.jpg Customer age group Data summary: ~20 years old: 7% 21-25 years old: 39% 26-30 years old: 35% 31-35 years old: 14% 36-40 years old: 3% 41 years old and over: 2% Observations from Data Analysis Most of the customers who come to choose a pair of rings are in their 20s. The majority are “21-25 years old” (39%) and “26-30 years old” (35%), and it seems that many of them come to the store when they start thinking about their anniversary or their future. The number of customers in their 30s and older is gradually increasing, and it is clear that the desire to “create memories that are unique to the couple” is spreading regardless of age. Your place of residence
https://prcdn.freetls.fastly.net/release_image/102506/55/102506-55-7b7be4455a9a2230359b3e099bab4a9e-1200×750.jpg Your Location Data Summary: Tokyo and three prefectures (Kanto area): 44% 23 wards of Tokyo: 38% Outside Tokyo and three prefectures: 10% Outside the 23 wards of Tokyo: 8% Considerations based on data analysis The majority of customers who come to make pairings are from the greater Tokyo area, with 44% from the Kanto region and 38% from the 23 wards of Tokyo. In addition to the easy access, it seems that many people want to enjoy a special experience in Daikanyama. Some customers come from outside the Kanto region and 23 wards of Tokyo, and it is clear that they come from far away to make precious memories. Popular jewelry ranking TOP5
https://prcdn.freetls.fastly.net/release_image/102506/55/102506-55-0d312ebcb2bb3f746cb7ed2add034552-1200×750.jpg Top 5 Most Popular Gemstones Data Summary: Diamond: 42% Ice Blue Diamond: 26% Emerald: 13% Aquamarine: 12% Moonstone: 7% Observations from Data Analysis The most popular gemstone for making matching rings is “diamond” (42%). As expected, the classic sparkle is still popular. “Ice blue diamond” (26%) was also chosen, and it seems that many people want to show a little individuality. In addition, more and more people are choosing gemstones that are unique to them, such as “emeralds”, “aquamarines” and “moonstones”, by focusing on the color and meaning. Popular ring width
https://prcdn.freetls.fastly.net/release_image/102506/55/102506-55-21da2ad67806cfce8407d9338a72ffc6-1200×750.jpg Popular ring width 2mm: 27% 3mm: 46% 4mm: 19% 5mm: 5% 6mm: 1% 7-10mm: 2% Observations from Data Analysis The most popular ring width was “3mm” (46%). It is not too thin and not too thick, and is chosen by many people. “2mm” (27%) seems to be chosen by those who want a delicate and delicate impression, and “4mm” (19%) is chosen by those who want a strong presence. Rings over 5mm are also chosen according to each person’s preference, and you can feel the desire to value individuality and particularities. 【Survey Overview】 Survey subjects: Customers who created pairings Survey date: May 1, 2025 to May 31, 2025 Survey implementer: icci Inc. Survey method: In-house survey Target number of people: 192 people *When quoting the contents of this press release, please follow the instructions below. ・Statement that the survey was conducted by icci Co., Ltd. ・Link to icci Co., Ltd. https://www.1-daikanyama.jp/ Company profile Company name: icci Co., Ltd. Location icci Daikanyama (Ichi Daikanyama) 〒150-0034 10-4 Daikanyama-cho, Shibuya-ku, Tokyo ▶︎ Debut icci Daikanyama (Devu Icci Daikanyama) 〒150-0034 1F, 12-3 Daikanyama-cho, Shibuya-ku, Tokyo ▶︎ Established: November 2020 Company HP https://www.1-daikanyama.jp/ Reservation form https://www.1-daikanyama.jp/reserve/ Access https://www.1-daikanyama.jp/access/ Instagram icci Daikanyama https://www.instagram.com/icci.daikanyama/ Debut icci Daikanyama https://www.instagram.com/debut.icci.daikanyama/ Contact for this matter ICCI Inc. Public Relations Department E-mail: 1@1-daikanyama.jp *This email has been sent automatically, so please do not reply.
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