Available in 50 colors that are unique to custom-made products! “Haut tricot”, a fashion brand specializing in whole garments, has announced the lookbook and visual book for SS25.

Available in 50 colors that are unique to custom-made products! “Haut tricot”, a fashion brand specializing in whole garments, has announced the lookbook and visual book for SS25. ​ Defoyer Co., Ltd. Press release: December 11, 2024 Available in 50 colors that are unique to custom-made products! “Haut tricot”, a fashion brand specializing in whole garments, has announced the lookbook and visual book for SS25. 1. Sustainable with custom-made and small-lot production utilizing technology 2. Constructive design that takes advantage of the characteristics of WHOLEGARMENT 3. Features a knit-up with a wide variety of colors 4. Order Looking for shops that would like to hold a party [25SS Lookbook]
https://prcdn.freetls.fastly.net/release_image/100457/13/100457-13-413000d08b6279c8a0917646e56093d9-2048×2048.jpg Look1-9
https://prcdn.freetls.fastly.net/release_image/100457/13/100457-13-cc31efc4ab3a9e57a507aa0cf76d8513-2048×2048.jpg Look10-18 Highlights This look was created by taking advantage of Haut tricot’s greatest appeal and strength: color variation. In line with the rebranding, the look, which consists entirely of knit-ups, has been created with 14 recommended colors selected from among 50 colors to match the season, creating a refreshing and lively look. It is composed of four popular colors from the 3D pleats (threads of three colors that change color depending on the angle) series, centered around the single-color WHOLEGARMENT series. Also, pay attention to banana yellow (second photo, middle left) and sorbet blue (first photo, bottom right), which are available as seasonal colors. [Visual book released] In addition to the lookbook, a visual book expressing the store’s appearance and worldview has been released. The book has a magazine style and incorporates the characteristics of brands and items.
https://prcdn.freetls.fastly.net/release_image/100457/13/100457-13-0edadd693f3f48915f00f8aeadba4ea2-1280×911.jpg
https://prcdn.freetls.fastly.net/release_image/100457/13/100457-13-8cb481b366f63bd16b04191d7297ed23-858×612.jpg
https://prcdn.freetls.fastly.net/release_image/100457/13/100457-13-85cd36c17bba7807dbd657d64c8d0f63-858×612.jpg
https://prcdn.freetls.fastly.net/release_image/100457/13/100457-13-2d81a4f6df62293aed4350623a7028db-858×612.jpg [Rebranding for further progress] This time, we rebranded the entire brand. Taking advantage of the three-dimensional feel that
characterizes WHOLEGARMENT’s 3D design, we focused on the “knit up” knit setup. By offering multiple types of skirts and tops, you can enjoy completely different expressions depending on the combination. Along with this, we discontinued the men’s line and made a new start from a knit brand to a total women’s brand.
https://prcdn.freetls.fastly.net/release_image/100457/13/100457-13-4dd9b3b1c70c78b73ec937c32a59a896-858×612.jpg From Visual Book Also looking for stores to hold order events We will also change our sales methods, moving from a DtoC focus on stores and EC to actively holding POP UP and order events throughout Japan. By recruiting stores such as select shops and department stores that would like to hold an order event, we can handle your order without any inventory risk. We are also accepting applications from interested parties. [About Haut tricot]
https://prcdn.freetls.fastly.net/release_image/100457/13/100457-13-ae451b21618defe39175a409efb79bdc-3900×2600.jpg A WHOLEGARMENT specialty brand developed by Dufoyer Co., Ltd., headquartered in Okayama. We have introduced Whole Garment Technology from Shima Seiki Seisakusho Co., Ltd. into our stores, and we manufacture all our clothes in-house, without the need for a supply chain. This allows us to manufacture products quickly and at low prices, including made-to-order products and small lots. The products are mainly made to order, and they are able to carefully accommodate areas that cannot be reached with mass production, such as adjusting the length and offering a wide variety of colors to suit the individual. The company is also environmentally friendly, as it does not produce scraps of fabric or unnecessary thread, and only knits what is needed, eliminating the need for holding unnecessary inventory. A fashion brand whose mission is DX in the apparel industry, using technology to create unprecedented products.