ZOZO, Inc. “Real ZOZOTOWN” makes its first appearance in Sapporo! “ZOZO Yokocho”, a new fashion and drinking experience, opens for a limited time from June 27th

【ZOZO, Inc.】”Real ZOZOTOWN” makes its first appearance in Sapporo! “ZOZO Yokocho”, a new fashion and drinking experience, opens for a limited time from June 27th ​ Image
URL: ZOZO Co., Ltd. Press release: June 17, 2025 To media representatives “Real ZOZOTOWN” makes its first appearance in Sapporo! “ZOZO Yokocho”, a new fashion and drinking experience, opens for a limited time from June 27th ～ In commemoration of ZOZOTOWN’s 20th anniversary, a total of 45 popular EC-only brands will come together ～
https://prcdn.freetls.fastly.net/release_image/96287/379/96287-379-e8b9308530dda468daf0089614372994-1600×900.png ZOZO Inc. (Headquarters: Chiba City, Chiba Prefecture; President and CEO: Kotaro Sawada), which operates the fashion e-commerce site “ZOZOTOWN”, will hold “ZOZO Yokocho SAPPORO” (hereinafter referred to as ZOZO Yokocho), which offers a new experience of “fashion x drinking”, from June 27th (Friday) to July 6th (Sunday) in Susukino, Sapporo. Special page: https://zozo.jp/event/zozoyokocho/ ZOZOTOWN is celebrating its 20th anniversary this year. Until now, we have brought the joy of fashion to many customers through online services, but this time, we are implementing this project with the hope that brands and customers will connect in real places and enjoy new encounters and discoveries in fashion. ZOZO Yokocho is decorated with lanterns and signs, and is a space where you can enjoy fashion while drinking, with the theme of “Good clothes. Good sake. Good encounters.” A total of 45 popular ZOZOTOWN e-commerce brands that do not have physical stores will participate, and the brands will be changed during the period so that you can have new encounters and discoveries every time you visit. ZOZO Yokocho, which incorporates the alley culture rooted in Susukino, Sapporo, proposes a new style where you can casually talk about fashion over a drink. In addition, to thank customers for our 20th anniversary, we will provide a variety of experiences that go beyond just “buying,” such as providing drinks with original covers and a stamp rally that makes visiting brands more fun. By providing an opportunity for brands and customers to connect in real places and experience the joy of fashion, we aim to evolve from “ZOZO is the place to buy fashion” to “ZOZO is the place to experience fashion.” ＜Event Overview＞ ・Event name: ZOZO Yokocho SAPPORO ・Holding period: June 27, 2025 (Friday) to July 6, 2025 (Sunday) ・Hours: 12:00-20:00 ・Venue: COCONO SUSUKINO 3F Indoor Square (Minami 4-jo Nishi 4-chome 1-1, Chuo-ku, Sapporo, Hokkaido) ・Admission: Free *To participate in this event, you must register as a ZOZOTOWN member (free of charge). ZOZO Yokocho is a space where you can enjoy fashion while drinking, combining the lively atmosphere of a Yokocho with the world of fashion that is unique to ZOZOTOWN. A welcome counter will be set up in the center of the venue to welcome visitors and serve drinks directly. Surrounding it are booths of unique EC-only brands, each with a “drinking counter” like that of a Yokocho. It is a place where you can actually pick up items from brands that you normally cannot get your hands on, while enjoying a drink in one hand. In addition, as a symbol of the venue, a giant lantern decorated with the “black” that symbolizes ZOZOTOWN will be installed. Lanterns and signs with the brand logo will be placed in each booth, and there are photogenic spots everywhere. You can enjoy the immersive feeling of entering the Yokocho throughout the space.
https://prcdn.freetls.fastly.net/release_image/96287/379/96287-379-6177e4f9e18279918c587232a46ca132-2431×1421.jpg
https://prcdn.freetls.fastly.net/release_image/96287/379/96287-379-8c089e3b4b80915b1ed1c628649c592b-2387×1342.jpg *The image is for illustrative purposes only. ＜To express our gratitude for our 20th anniversary, ZOZO will buy you a drink＞ All visitors will receive a free drink of their choice from 10 types of drinks, ranging from alcoholic beverages to soft drinks, along with a drink cover with an original ZOZO Yokocho design. We also have snacks available in Yokocho to enjoy with your drinks. *We will ask for your age by showing your ID when serving alcoholic beverages.
https://prcdn.freetls.fastly.net/release_image/96287/379/96287-379-1f6cb42f2035da7eec71f3786f4a994b-900×900.png *Images are for illustrative purposes only. ＜Store brand＞ A total of 45 popular ZOZOTOWN e-commerce brands without physical stores will be participating. Some brands will be participating for the first time with a pop-up store. Brands will be replaced three times during the event, so you will be able to encounter new brands many times each time you visit. At the venue, you will be able to actually touch and try on items, and you can also scan the QR code to purchase them on ZOZOTOWN.
https://prcdn.freetls.fastly.net/release_image/96287/379/96287-379-4e8823cb02ba4ae3b67fa5f8a064af3a-1920×1080.jpg *List of participating brands (alphabetical order) ＜Visitor-only event＞ To make your experience at ZOZO Yokocho even more enjoyable, we will be holding a stamp rally that you can enjoy while visiting each brand booth. If you collect three stamps, you will receive a snack that goes perfectly with your drink, and if you collect five stamps, you will receive a coupon that can be used at ZOZOTOWN.
https://prcdn.freetls.fastly.net/release_image/96287/379/96287-379-0e885f47b93bf20b96c63931fc76c932-3555×2533.jpg
https://prcdn.freetls.fastly.net/release_image/96287/379/96287-379-1070def47727131ceb2199d0a3bc297e-3545×2528.jpg *The image is for illustrative purposes only. To celebrate the 20th anniversary of ZOZOTOWN and the opening of ZOZO Yokocho, a unique collaboration with the historic Nikka Whisky has been realized. We will be carrying out a collaboration initiative with the “King of Blenders,” affectionately known as the “bearded man” on the sign that symbolizes the Susukino intersection in Sapporo. We will be developing a total of six humorous outdoor advertisements in which the bearded man from Nikka Whisky talks about “fashion,” “drinking,” and “his true feelings about this collaboration.” In addition, a limited number of “Black Nikka Clear Highball Cans” will be available as part of the drinks that will be provided free of charge to customers who visit ZOZO Yokocho.
https://prcdn.freetls.fastly.net/release_image/96287/379/96287-379-2319d33952b4548a7a1734f1c3a4618a-637×374.jpg *The image is for illustrative purposes only. Outdoor advertising ・Display period: Monday, June 23rd – Sunday, July 6th ・Display time: 8:00-24:00 ・Display location: COCONO SUSUKINO digital board *This email has been sent automatically, so please do not reply.