Birkenstock Japan Co., Ltd. A new chapter in BIRKENSTOCK’s professional footwear: updated iconic PU clogs, SUPER BIRKI 2.0 and PROFI BIRKI 2.0

[Birkenstock Japan Co., Ltd.] A new chapter in BIRKENSTOCK’s professional shoes. Updated iconic PU clogs: SUPER BIRKI 2.0 and PROFI BIRKI 2.0 ​
Birkenstock Japan Co., Ltd. Press release: June 17, 2025 A new chapter in BIRKENSTOCK’s professional shoes. Updated iconic PU clogs: SUPER BIRKI 2.0 and PROFI BIRKI 2.0
https://prcdn.freetls.fastly.net/release_image/45396/127/45396-127-6b98dd6ea64664ac0177f9307ed96673-1280×960.jpg
https://prcdn.freetls.fastly.net/release_image/45396/127/45396-127-f46b47a9d4339cfc769194d43bd573ca-1280×960.jpg
https://prcdn.freetls.fastly.net/release_image/45396/127/45396-127-a7077ab19059da79aeb46ac185b5d442-1280×960.jpg BIRKENSTOCK presents the SUPER BIRKI 2.0 and PROFI BIRKI 2.0, the latest polyurethane clogs designed to provide the best support, protection and durability for people in a variety of professions. BIRKENSTOCK’s professional shoes are designed for people who spend their days standing up at work, providing support and protection that professionals trust while also being able to withstand harsh environments. They have provided unparalleled functionality and support to a wide range of professionals, from medical care, customer service, food and beverage, technical jobs, and gardening. More than 30 years after its launch in 1989, the PU Clog has been updated this year to meet the evolving needs of professionals working in harsh environments. The Brutalist architecture-inspired silhouette originally designed by Karl Birkenstock remains the same, but now it features a reinforced outsole, an improved footbed, and the latest certifications for increased safety. Innovation and function come together: the next generation of professional footwear
https://prcdn.freetls.fastly.net/release_image/45396/127/45396-127-e317d46d99299bfe0d617e076e38f79d-2000×1333.jpg The SUPER BIRKI 2.0 and PROFI BIRKI 2.0 are not just an improved version of the original classic model. They are a step above the previous model, with meticulous attention to detail and enhanced in every aspect to better support professionals working in demanding environments, often with long hours on their feet. The one-component injection PU construction of the SUPER BIRKI 2.0 and PROFI BIRKI 2.0 is highly resistant to oil, grease, dirt and chemicals, making them ideal for demanding work environments. For enhanced safety and performance, a newly developed outsole provides certified slip resistance and improved grip, and both models have been updated to comply with the latest industry certifications, including EN ISO 20347:2022 and ASTM F3445-21, ensuring they meet the highest international safety standards.
https://prcdn.freetls.fastly.net/release_image/45396/127/45396-127-a4e1251cbb5e2d7265d5f21a904a1822-2000×1333.jpg At the heart of these PU clogs is, of course, the BIRKENSTOCK anatomically shaped footbed, which supports your feet and provides the ultimate comfort. It is easily removable, making it easy to keep both the footbed and the shoe itself clean. The BIRKENSTOCK tradition and innovation combine to create a convenient choice for many
professionals. SUPER BIRKI 2.0 and PROFI BIRKI 2.0. Classic, neutral colors are retained, but a bold new color palette is introduced. Available from June 13th in BIRKENSTOCK stores and on the official online store.
https://prcdn.freetls.fastly.net/release_image/45396/127/45396-127-ee14a8b519a431609d85ac386f5d69e7-3900×1237.jpg SUPER BIRKI 2.0 9 colors 13,200 yen each (tax included)
https://prcdn.freetls.fastly.net/release_image/45396/127/45396-127-a8dee3f960ce1b4f855967a4dcb798d0-3900×1013.jpg PROFI BIRKI 2.0 5 colors 14,300 yen each (tax included) *Models and colors available vary by store. Please contact each store for details. About the campaign
https://prcdn.freetls.fastly.net/release_image/45396/127/45396-127-219223b29113290f7edde254afc937ce-1280×960.jpg The BIRKENSTOCK PROFESSIONAL campaign tells the stories of real professionals and shows how BIRKENSTOCK’s orthopedic expertise, foot care and dedication to craftsmanship continue to empower professionals in their pursuit of excellence while guiding them towards a natural gait. Following last year’s introduction of Michelin-starred chef Tom Sellers and surgeon Jagini Varghese from London’s Royal Free Hospital, SUPER BIRKI 2.0 now features Los Angeles-based garden designer Molly Sedlacek. As a horticulturist with a deep connection to nature, SUPER BIRKI 2.0 is the perfect companion, reliable, high-performance footwear. Their story highlights the essence of BIRKENSTOCK’s commitment to craftsmanship and innovation. Product Inquiries BIRKENSTOCK JAPAN Customer Service
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