【HERZ Corporation】 “Yutaka Matsushige x HERZ” 2-in-1 leather tote bag receives over 20 million yen in crowdfunding support!
Hertz Co., Ltd. Press release: June 17, 2025 To the media “Yutaka Matsushige x HERZ” 2-in-1 leather tote receives crowdfunding support of over 20 million yen! ～On sale until July 18th (Friday) on TIMELINE Crowdfunding～ Hertz Inc. (Headquarters: Shibuya-ku, Tokyo / CEO: Hiroaki Noguchi) is currently running a crowdfunding project on “TIMELINE Crowdfunding” operated by EVERY Inc. (Headquarters: Minato-ku, Tokyo; CEO: Taisei Yoshida) from 6:00 p.m. on Thursday, April 24th. The “mattige bag,” created in collaboration with actor Yutaka Matsushige, has exceeded 20 million yen in total support in about one month since the project began. Support is still ongoing, and the project will run until 18:00 on Friday, July 18th. In response to this, we received a comment from Mr. Matsushige, which we would like to introduce.
https://prcdn.freetls.fastly.net/release_image/8712/9/8712-9-509fce4f89773f0020b295139ed91ee7-1920×1080.jpg Project page: https://timeline-media.jp/projects/116 Comment from actor Yutaka Matsushige We have received a report that the amount of support received through crowdfunding has exceeded 20 million yen. I don’t really feel it myself, but I’m very happy that the bag that we worked so hard on with the HERZ team has been supported by so many people. I hope that one day I’ll be able to walk past someone on the street with the same bag and chat to them. Please continue to support TIMELINE’s “Matsushige Travelogue”! What is “Matsushige Travelogue”? This is a documentary program in which actor Yutaka Matsushige visits manufacturing sites in Japan and learns about the land and the feelings of the makers. He shares the appeal of the products he encounters with people all over Japan through “TIMELINE Crowdfunding”. This time, under the full supervision of Mr. Matsushige, the program’s first attempt at developing an original product was undertaken. The program also introduced the production scene in HERZ’s workshop and their commitment to their products. The video is currently available on YouTube. You can watch it below.
https://img.youtube.com/vi/_g3Ho-T7DeY/sddefault.jpg
https://www.youtube.com/watch?v=_g3Ho-T7DeY Crowdfunding Overview Overseen entirely by Yutaka Matsushige. The “mattige” bag is packed with ideals HERZ is in charge of production based on Matsushige’s ideas. The “2in1 Leather Tote” and “Pass Case” were created by Matsushige and makers who have been working on leather bags for over 40 years, with a focus on ease of use and repeated prototyping. ■【mattige tote/shoulder】 2-in-1 design that allows the shoulder bag to be attached to the tote bag. It can be used as a bag-in-bag divider and zipper pocket, and can also be used as a shoulder bag alone depending on the situation. The design was inspired by Matsushige’s own experience of leaving a large bag on the location bus and heading to the location with only his personal belongings. It was finished with a full leather finish that is typical of HERZ, with a focus on storage capacity and functionality, so you can use it for a long time. ■【Camera-shaped pass case】 A playful leather pass case with a motif of Matsushige’s hobby, “cameras.” Reconstructed based on a popular HERZ item, it has an elegant design that fits in with both everyday use and business situations.
https://prcdn.freetls.fastly.net/release_image/8712/9/8712-9-7cc8e4889fc2b5b8cead4a9da915fe8b-1920×1080.jpg Crowdfunding Implementation Overview Project name: Yutaka Matsushige x HERZ collaboration bag development! The “2-in-1 leather tote” that can be separated and used on the go is born Project period: Thursday, April 24, 2025, 18:00 to Friday, July 18, 2025, 18:00 Project URL: https://timeline-media.jp/projects/116 Reward contents: We have a number of collaboration products available exclusively through TIMELINE Crowdfunding, including the mattige complete set (with a special limited edition novelty item) for 90,640 yen (tax included), which includes a 2-in-1 leather tote and a camera-motif ID pass case.
https://prcdn.freetls.fastly.net/release_image/8712/9/8712-9-b1c4d21142d3d7517f1e81b82da94ae5-1920×1080.jpg About HERZ
https://prcdn.freetls.fastly.net/release_image/8712/9/8712-9-24cc5ae362108ac428a81f630953ba03-1600×1200.png HERZ is a Japanese leather brand founded in 1973. For over 50 years, we have been making timeless, original leather products with a unique design based on the theme of “durable and long-lasting.” We are committed to true MADE IN JAPAN, with our own craftsmen doing everything from cutting the leather to sewing it. The fun and joy of spending time with leather bags. It is Hertz’s wish to convey that to you. ■WEB: https://www.herz-bag.jp/
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