“Online x Open Once a Week” Wednesday-only baby clothes online store run by a mother raising a child is gaining popularity
monc. LLC. Press release: June 18, 2025 “Online x Open Once a Week” Wednesday-only baby clothes online store run by a mother is gaining popularity Organic cotton baby clothes Sangy (monc. LLC, Meguro-ku, Tokyo, Representative: Tokogawa Sakiko) is a mum-run business that embodies the “realistic balance between work and childcare” that was born from living with her British husband and three-year-old child. “0123sies(R)” has shifted its focus to become an online-only baby clothing store that opens only on Wednesdays. It is run by SAKIKO, a mother of one who lives in Tokyo with her British husband and 3-year-old son. Without the support of her family nearby, she feels like she is able to raise her child and work, but in reality, she is not. After much trial and error, she arrived at the idea of working at an online store that is open once a week. Why “only one day a week”? “I want to take care of both my family and my customers.” With that in mind, the official online store will be open only from 10:00 to 23:59 every Wednesday. Instead of having a physical store, we want to emphasize quality in our communication with customers on SNS and LINE. Rather than being a “convenient store open 24 hours a day,” we would like to be a “store that provides a feast for the eyes once a week.” Baby clothes are produced in small quantities and will be sold out as soon as the stock runs out. We have a policy of not making the same products, and we are particular about the management that can only be done by a small brand.
https://prcdn.freetls.fastly.net/release_image/135578/6/135578-6-1f60b77703bdb5e468e4a58107326e19-3900×2601.jpg The most popular baby clothes. Cute for boys, and a design that fits girls too. Learned from ethical living in the UK and shaped my own way of working in Japan Sanji’s baby clothes are made of organic cotton, but are characterized by their colorful designs. They are popular with moms and dads who want to dress their babies in good clothes, and the fun colors for adults and ease of dressing. Influenced by the “self-first lifestyle” he saw in the UK, he sought out a “baby clothes brand with a message, small-scale production, one business day a week, and a way of working that allows him to value time with his family.” Because he handles everything from prototyping, photography, sales, and shipping by himself, he chose the format of “Wednesdays, when he can properly face customers.”
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https://prcdn.freetls.fastly.net/release_image/135578/6/135578-6-74ca8fba2d65ed57ea480e3da426076b-1170×1170.jpg On Instagram Live Comment from the CEO (from SAKIKO) While raising children, “Working” is easier said than done. But I can deliver to customers properly in a way that “I can do now.” This idea led me to arrive at this form. I would be happy if there is even one person who looks forward to this little online shop every Wednesday. Sales schedule: Every Wednesday only • Limited opening every Wednesday from 10:00 to 23:59 • Online store URL: https://www.0123sies.com/ • Products: Organic cotton baby clothes (sizes: 50-100) • The latest information will be posted on Instagram (@0123sies) • On the day of the sale, advance information will be provided to LINE subscribers. Brand profile • Brand name: 0123sies(R)︎ (Sangy) • Operator: SAKIKO • Location: Online sales only * No physical stores • Instagram: https://www.instagram.com/0123sies/ • Concept: Children’s clothing made mainly from organic cotton, with a focus on texture and color development, and designed for both children and adults to enjoy. • Main target: Moms and dads raising babies and children aged 0 to 3 years old *This email has been sent
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