Yamato Co., Ltd. ＜Kimono Yamato＞ announces new original furisode kimono

【Yamato Co., Ltd.】 ＜Kimono Yamato＞ Announces new original furisode ​
Yamato Co., Ltd. Press release: June 18, 2025 ＜Kimono Yamato＞ Announces New Original Furisode The Furisode Exhibition, featuring over 300 furisode kimonos, will be held for the first time at nine locations nationwide. The brand developed by Yamato Co., Ltd. will start selling new original furisode for summer 2025 at stores nationwide and online stores from Friday, June 20, 2025. In conjunction with this, a special event “Furisode Expo” will be held for the first time at nine venues nationwide, where you can enjoy choosing a furisode. We have prepared content that will make choosing a furisode even more fun, including more than 300 furisode in a wide variety of colors and patterns, a hair accessory market, and a hair arrangement experience.
https://prcdn.freetls.fastly.net/release_image/15937/236/15937-236-96e001e8ab36e4fc867ea0dab7586fae-2751×1688.jpg Visual theme for 2025 “Flowers of my own color will bloom” Kimono Yamato’s 2025 furisode visual theme is “Flowers of my own color will bloom”. The image of a girl wearing a furisode surrounded by flowers of each “color” expresses the wish that “you will find a kimono that suits you.” Kimono Yamato supports the fun of choosing your favorite color by yourself, rather than having someone else decide for you.
https://prcdn.freetls.fastly.net/release_image/15937/236/15937-236-56fad513ee7ddd69e1053456e2e1130d-3900×1550.jpg ●Product introduction Three new furisode will be added to the original furisode that has been available since December 2022. We will introduce furisode that have been designed with care and thought, cherishing the worldview of each color and pattern. ■Happy bouquet -Light yellow-
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https://prcdn.freetls.fastly.net/release_image/15937/236/15937-236-8a41a699c896a203d7f778057d746536-874×1240.jpg A furisode with gentle colors and a sense of transparency. The light yellow background color brings out the flowers such as cherry blossoms, peonies, and camellias, making this a gorgeous and pretty piece. Accented with light blue and green, it doesn’t look too sweet. Cool-toned accessories and an obi-jime (sash belt) complete the sophisticated look. Material: 100% silk Price of furisode only: 231,000 yen (tax included, with hand-finished sewing) ■Maizuru Peony -Enji-
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https://prcdn.freetls.fastly.net/release_image/15937/236/15937-236-9fd825422155ebebc789ba2955797d5e-874×1240.jpg This furisode combines formality and elegance with a deep maroon color and auspicious patterns such as cranes, peonies, and pine trees. The styling is finished with a black half-collar and a brown obi, giving it a modern and cool impression. Material: 100% silk Price of the furisode alone: ​​231,000 yen (tax included, with hand-finished machine sewing) ■ Joyful Tsujigahana (Flowers of Crossroads) – Red –
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https://prcdn.freetls.fastly.net/release_image/15937/236/15937-236-c90de199f984be5e5f34babaa5301568-874×1240.jpg An elegant furisode with a tsujigahana pattern, also known as the “phantom flower that blooms on a kimono,” on a vibrant red background. Tsujigahana is a gorgeous dyeing technique centered on tie-dyeing that was popular from the end of the Muromachi period to the Momoyama period. The white Tsujigahana pattern with brown-purple accents creates a dignified beauty within the gorgeousness. White accessories create a light and elegant style. Material: 100% silk Price of furisode only: 231,000 yen (tax included, with hand-finished sewing) ● New Furisode Overview ■ Release date Friday, June 20, 2025 – ■Stores that carry this product: All Kimono Yamato stores / Yamato Online Store ◎You can choose between purchase and rental at the stores. ◎Only purchase is available at the online store. ◎Products available vary by store. ◎You can request a new product catalogue from the official Furisode website. ●First “Furisode Expo”
https://prcdn.freetls.fastly.net/release_image/15937/236/15937-236-0da3dfac1cb1ac5a757b01401f7795db-1280×1898.png The “Furisode Expo” is a special furisode event held at nine venues across the country. You can experience a total outfit, including more than 300 furisode in a wide variety of colors and patterns, a hair accessory market, and a hair arrangement experience. At the Tokyo, Kita-Umeda, and Tennoji venues, consultation sessions will also be held by professional tailors. This event is suitable for any style, whether you are purchasing, renting, or doing your own furisode. Overview Event period: From Friday, July 25th Venue: Omiya, Tokyo, Tachikawa, Chiba, Yokohama, Kita-Umeda, Tennoji, Fukuoka, Sapporo Special page: https://kimono-yamato-furisode.com/fair/furisode_hakurankai_2025/ ●Selecting a Furisode from Kimono Yamato – Purchase, rental, and mom’s furisode plan- You can choose to purchase or rent a new or brand new furisode. We also offer a “peace of mind support package” that includes everything from pre-wedding photo shoots to preparations on the day of the ceremony. ■Ready-made rental
https://prcdn.freetls.fastly.net/release_image/15937/236/15937-236-e6375b2af3a3c333a7d82627eb349c08-886×1328.jpg Kimono Yamato’s original furisode kimonos are now available for rental as ready-made kimonos. You can change the styling combination to suit your taste. With our special styling, we hope that a wide range of customers can enjoy Kimono Yamato’s furisode. We offer a set that can be worn immediately. Rental price: From 129,800 yen (tax included) Set contents: Furisode/Fukuro-obi/Nagajuban White
Haneri/Kasane-eri/Obiage/Obijime/Bag and sole set/Shawl/White tabi/Japanese clothing accessory set Size: You can choose from S/M/L/LL of the finished Furisode. ◎Rentals are accepted at all Kimono Yamato stores. ◎Products available vary by store. ️ ■Mama Furisode Plan For your furisode, we will take care of everything from free consultation, cleaning, styling, commemorative photos, and preparation for the day. We have also started a service where you can rent obi and accessories at a great price. [Rental Menu] ・Obi rental 33,000 yen (tax included) ・Accessory set rental 33,000 yen (tax included) ・Obi accessory set rental 55,000 yen (tax included) ◎This rental is a “store-only” service. If you are interested, please visit your nearest store. ▶︎ [Click here for store list]
https://kimono-yamato-furisode.com/shop/ We also welcome consultations on coordination. Please feel free to stop by.
https://prcdn.freetls.fastly.net/release_image/15937/236/15937-236-046acc9e21b1003aacc78a77cc55fcc4-3742×1942.png ● Kimono Yamato
https://prcdn.freetls.fastly.net/release_image/15937/236/15937-236-43ad9efcfe8cb339084a7dbe2013c74a-500×366.jpg This is a kimono specialty store that has been in business for over 100 years, inheriting culture and traditions together with kimono families and proposing kimonos that fit into new lifestyles. Our expert staff will introduce you to everything from casual outing wear to furisode that will add color to your life’s milestones. We also offer a wide range of services, including dressing, photography, and maintenance. We will do our best to help you find the perfect kimono for your daily life. ■ Instagram: @furisode_kimonoyamato_official *This email has been sent automatically, so please do not reply.