【Adastria Co., Ltd.】 【First store in Southeast Asia】GLOBAL WORK will open its first store, “GLOBAL WORK The Mall Life Store Ngamwongwan” in Thailand on Friday, July 4, 2025
Adastria Co., Ltd. Press release: June 18, 2025 [First store in Southeast Asia] GLOBAL WORK will open its first store, “GLOBAL WORK The Mall Life Store Ngamwongwan” in Thailand on Friday, July 4, 2025. A suburban-style store has opened in a shopping area in a popular residential area located at the northern gateway to Bangkok!
https://prcdn.freetls.fastly.net/release_image/1304/2666/1304-2666-8b519da3d85721826a1927049781435f-2460×1297.jpg Adastria Co., Ltd. (Headquarters: 2-21-1 Shibuya, Shibuya-ku, Tokyo; President and CEO: Osamu Kimura) is pleased to announce that its casual brand “GLOBAL WORK” will open its first store in Southeast Asia, “GLOBAL WORK The Mall Life Store Ngamwongwan will open on Friday, July 4, 2025 in Nonthaburi, the northern gateway to Bangkok, Thailand. GLOBAL WORK has steadily expanded its stores since opening its first stores in Taiwan and Hong Kong in 2012, and currently operates 21 stores in both countries (as of the end of May 2025, including the web store). As in Japan, the brand has gained support overseas, mainly for its core products, which are designed with the customer in mind (People First), which is the brand’s strength. Last year marked the 30th anniversary of the brand, and as one of its key strategies, the company announced that it aims to achieve 10 billion yen in overseas sales by 2030, which is about four times the current amount. In order to achieve this goal, it is essential to grow its business in Southeast Asia, which is experiencing economic growth and a growing population, which is why it decided to open a store there. Thailand is GLOBAL WORK’s first Southeast Asian store opening region, but considering the high temperatures throughout the year, we plan to develop at least 30% of our products in local MD to accommodate seasonal gaps and Thai tastes, while still making use of our main products, especially in the fall and winter seasons in Japan. We hope to build trust by picking up customer feedback in stores and reflecting it in MD, as GLOBAL WORK has done so far, and steadily increase our recognition and support in the market. In our group’s overseas business, Southeast Asia has a large young population and is positioned as a key area where the fashion market is expected to continue to grow. In January 2023, we established a subsidiary in Thailand, and Niko and opened its first store in the same year, and have now expanded to three stores. In Thailand, where fashion consumption is thriving in Southeast Asia, GLOBAL WORK, the second brand, will open a store in order to realize Adastria’s multi-brand strategy, and will lead the business growth of our future expansion into Southeast Asia. The first store will be located in a suburban mall of “THE MALL GROUP”, a major Thai developer, and is the largest property in the country. Ngamwongwan is located in the Nonthaburi area, the northern gateway to Bangkok, and is an area where many residential areas and schools, including universities, are
concentrated. The facility, which is frequented by families, the main target of GLOBAL WORK, will offer a full range of MEN, WOMEN, and KIDS categories. Store overview Opening day Friday, July 4, 2025 Location Bang Khen, Mueang Nonthaburi District, Nonthaburi11000 Categories Men’s, Women’s, Kids’ Sales floor area 400 square meters (121 tsubo) Instagram https://www.instagram.com/globalwork_th/
https://prcdn.freetls.fastly.net/release_image/1304/2666/1304-2666-1a4177339072302da6e38cc0ce3485bc-1920×1200.jpg Key visual For this first launch in Southeast Asia, we created our first global key visual. The photo shows multiple people in the same frame, evocative of the brand’s statement, “Live together,” and emphasizes the brand’s colors and the fact that it is a Tokyo-based brand.
https://prcdn.freetls.fastly.net/release_image/1304/2666/1304-2666-779dabca934700c970cc03ef9288498c-1208×859.jpg
https://prcdn.freetls.fastly.net/release_image/1304/2666/1304-2666-d837025f76415b3f319ecdf76adf8147-1208×859.jpg
https://prcdn.freetls.fastly.net/release_image/1304/2666/1304-2666-0053d255268540dc1bbe8e56a12a2133-1208×859.jpg
https://prcdn.freetls.fastly.net/release_image/1304/2666/1304-2666-743ed32da98fc290612a2ff3ed8d14b6-1208×859.jpg ■About GLOBAL WORK
https://prcdn.freetls.fastly.net/release_image/1304/2666/1304-2666-43ca091bf11dc311437af5da2bf27fca-1723×1007.jpg GLOBAL WORK is a brand that believes that the “connections” with the various things that exist around people enrich life and create smiles from the heart, and provides “Good Feeling Wear”, clothes that make you want to meet the people you want to meet more and smile more with your loved ones, with a focus on comfort and likeability, at a higher quality and reasonable price. 221 stores in Japan and 21 stores overseas (as of the end of May 2025, including online stores). https://www.dot-st.com/globalwork/ https://www.globalwork.jp/ Official: https://www.instagram.com/globalwork_official/ Kids: https://www.instagram.com/globalwork_kids_official/ Men:
https://www.instagram.com/globalwork_men_official/ ■About Adastria Group
https://prcdn.freetls.fastly.net/release_image/1304/2666/1304-2666-9d957698bd509ace41aee950a3cdfbea-850×213.jpg Adastria Group has 45 It is a multi-company with the above apparel, miscellaneous goods, and food brands “Adastria Co., Ltd.”, “Element Rule Co., Ltd.”, “BUZZWIT Co., Ltd.”, and “Zetton Co., Ltd.”, “And S.T. Co., Ltd.”, which operates mall and media businesses, “Adastria Logistics Co., Ltd.”, which handles the group’s logistics, and special subsidiary “WeOur Co., Ltd.” in its group. We aim to become a “Play fashion! platformer” that strengthens connections with various stakeholders and spreads the excitement of fashion both domestically and internationally. Shibuya Hikarie, 2-21-1 Shibuya, Shibuya-ku, Tokyo 150-8510 https://www.adastria.co.jp/
https://www.instagram.com/adastria_official/ More information about this release *This email has been sent automatically, so please do not reply.
This article was partly generated by AI. Some links may contain Ads. Press Release-Informed Article.