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» Noble Styling Co., Ltd. Innovation and sensibility intersect – the up-and-coming French brand AWAKE has arrived in Japan for the first time. The much-talked-about “Jurassic Watch” is now on sale in limited quantities.

Noble Styling Co., Ltd. Innovation and sensibility intersect – the up-and-coming French brand AWAKE has arrived in Japan for the first time. The much-talked-about “Jurassic Watch” is now on sale in limited quantities.

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[Noble Styling Co., Ltd.] Innovation and sensibility intersect – the up-and-coming French brand AWAKE has arrived in Japan for the first time. The much-talked-about “Jurassic Watch” is now on sale in limited quantities. ​
Noble Styling Co., Ltd. Press release: June 18, 2025 To the media Innovation and sensibility intersect – the up-and-coming French brand AWAKE has arrived in Japan for the first time. The much-talked-about “Jurassic Watch” is also now on sale in limited quantities. A limited series including the much talked about “Jurassic Watch” is now available. An art piece finished with Vietnamese lacquer and pure silver leaf craftsmanship. Noble Styling Co., Ltd. (Headquarters: Meguro-ku, Tokyo, CEO: Norimichi Kasai) is an independent watch brand that has created unique timepieces that combine art and craftsmanship, and is involved in the import and sale of AWAKE, a directly managed store, Noble Styling Gallery, and Kijinkan.”
https://prcdn.freetls.fastly.net/release_image/21840/6/21840-6-650056e7c5701265c5dc6793db94d76b-1280×833.jpg In the summer of 2025, the independent watch brand AWAKE will finally enter the Japanese market in earnest.Based in Paris, France, AWAKE offers original timepieces that combine art and craftsmanship. With the philosophy of founder Lilian Thibaud at its core, AWAKE is attracting attention around the world as a brand that delicately connects nature, time, and human sensibility. In Japan, the brand plans to release the latest limited edition model, 《Jurassic Watch》, as well as the regular collection, 《Sơn Mai Silver Leaf》, which symbolizes the brand’s worldview. Brand introduction | AWAKE – A watch that awakens your consciousness Founded in 2019. AWAKE was born from the belief that “tools for measuring time should reflect our values, choices, and awareness of the future.” By adhering to their own unique methods of expression, such as using environmentally friendly materials, inheriting traditional techniques, and fusing with contemporary art, AWAKE continues to create “watches that tell a story.”
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https://prcdn.freetls.fastly.net/release_image/21840/6/21840-6-c97fdb820411444fa8b6a9b2dc6faae8-3900×2600.jpg Limited edition | Time travel that stimulates your memory “Jurassic Watch” The first part of the project “A Tribute To The Seventh Art” by France’s AWAKE is a homage to the 1993 film “Jurassic Park.” The two limited edition models feature memorable scenes and lines from the film engraved on the dial and case back, evoking nostalgia with their outstanding beauty and playfulness.
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https://prcdn.freetls.fastly.net/release_image/21840/6/21840-6-733f159055c194db1c65195f0f743b9b-1915×2700.jpg “Jurassic Watches” is a collaborative project that brings together artisans and technicians. Each plays their part to interpret the film that shocked millions of audiences who grew up in the 90s from an artistic and horological perspective. This limited edition will satisfy not only watch enthusiasts but also movie fans with a deep memory, stimulating nostalgia and passing it on to future generations. Two Limited Series: The “T-REX” version and the “RAPTORS” version are limited to 50 pieces each and pay tribute to the two great dinosaurs that appeared in legendary Hollywood movies. Made famous by the first Jurassic Park movie, the T-Rex and Velociraptor have become some of the most popular prehistoric predators, evoking awe and fascination in some of the world’s most famous museums.
https://prcdn.freetls.fastly.net/release_image/21840/6/21840-6-c2bf2ecf073984ca188e809229ced430-2160×2700.jpg “T-REX” version
https://prcdn.freetls.fastly.net/release_image/21840/6/21840-6-e2c2dfe56c5ab94ba943ed976fed8612-2160×2700.jpg “RAPTORS” version Handmade dial Inspired by the cinematic irises of prehistoric animals, master lacquer artisans have created special colors exclusively for this special edition. Using techniques adapted from the SƠN MÀI collection, the dial achieves unparalleled depth and reflection thanks to the multi-layered lacquer, natural pigments and shimmering effects of silver foil. It is a meticulous, handcrafted process that captures the gaze of cruel creatures.
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https://prcdn.freetls.fastly.net/release_image/21840/6/21840-6-7fcb0a4d9ef619151099f29c3f54f82e-2027×2700.jpg LA JOUX-PERRET FOR AWAKE – La Joux-Perret for AWAKE The La Joux-Perret caliber G101, known for its reliability and incredible power reserve of approximately 68 hours, is equipped with a tungsten rotor specially designed for AWAKE. The rotor features an elegant contrast of recessed and raised areas, creating a striking visual effect that is further accentuated by the refined finishing techniques. Caseback with attention to detail
https://prcdn.freetls.fastly.net/release_image/21840/6/21840-6-fd4bab9ccdf754c0a9d398b87a3f6871-1672×1880.jpg Each of the two versions features a completely reinterpreted movement ring that embodies the attention to detail in keeping with the theme of this special edition. The “jungle” motif, inspired by the tropical plants omnipresent in the film, is laser engraved. The name of the Jurassic Watch Project is engraved at the 12 o’clock position, the words “Swiss Made” are engraved at the 6 o’clock position in a font that immediately evokes the world of the story, and the serial number of each watch is engraved at the 3 o’clock position. The T-REX version has John Hammond’s famous quote “Spared No Expense” engraved at the 9 o’clock position. The RAPTORS version has Dr. Ian Malcolm’s famous quote “Life Finds a Way” engraved at the 9 o’clock position. Made famous by the first “Jurassic Park” movie, the T-REX and Velociraptor have become the most popular prehistoric predators, evoking awe and fascination in the world’s most famous museums. SƠN MÀI SILVER LEAF “JURASSIC“ WATCH – T-REX Song Mai Silver Leaf “Jurassic” Watch “T-REX”
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https://prcdn.freetls.fastly.net/release_image/21840/6/21840-6-0cf74ecfd1c8709068576b57d574ae60-2160×2700.jpg Overview The T-REX version features a gradient fire orange dial with vibrant colors and striking reflections. The two claw marks on the index at 6 o’clock are subtle, recalling the fact that the T-REX only had two sharp claws on its front paws. The vivid iridescent marine leather strap also gives the watch a reptilian look. SƠN MÀI SILVER LEAF “JURASSIC“ WATCH – RAPTORS Song Mai Silver Leaf “Jurassic” Watch “RAPTORS”
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https://prcdn.freetls.fastly.net/release_image/21840/6/21840-6-033eb017d247b7a6f2f29d6579604213-2160×2700.jpg Overview The RAPTORS version features a dial in multiple shades of green, reminiscent of the eyes of the Velociraptor, the cleverest and most cunning monster in the movie. This time, the dial features three claw marks, reminiscent of the claw marks on the forelimbs of the ferocious predator. Main Specifications Case : Recycled 316L stainless steel Size: 39 x 11.8 (including glass) mm / 10.90mm (excluding glass) / Lug to lug: 45.6mm Water resistance: 5 ATM Glass: Sapphire crystal top and bottom Métiers d’Art dials: Each dial is carefully handcrafted using two traditional techniques that have been passed down in Vietnam for a long time. First, pure silver foil is applied, and then it is painted with natural pigments. For the finishing touch, transparent lacquer “Sơn Mai” is used to create a beautiful luster with depth. Hands and indexes: Unique AWAKE structure using BGW9 Super-Luminova Movement : Caliber G101 made by La Joux-Perret / Power reserve: Approximately 68 hours Decoration: Custom tungsten rotor with alternating brushed, bead-blasted and polished finishes and embossed lettering. “Jungle” motif on ring. Laser engraved with John Hammond quote “Spared No Expense” on T-REX and Dr. Ian Malcolm quote “Life Finds a Way” on RAPTORS. Strap : ICTYOS scaled salmon leather / Calfskin lining / Tone-on-tone hand stitching / Recycled 316L stainless steel pin buckle Limited production Limited production of 50 units each T-REX Edition: Only 4 units will be shipped to Japan – 3/50, 6/50, 7/50, 8/50, 11/50 RAPTORS Edition: Only 4 units shipped to Japan – 3/50, 5/50, 6/50, 8/50 Price ¥ 451,000.- (tax included) SƠN MÀI SILVER LEAF – Son Mai Silver Leaf SƠN MÀI SILVER LEAF embodies our vision through our métiers d’art. It is an expression of talent and passion, a tribute to a slower time in contrast to the hectic pace of modern times. This evolution reflects AWAKE’s relentless pursuit of excellence, aiming to bring greater joy and emotion through a creative and philosophical approach to time. Each dial is crafted as a unique work of art through more than 10 hours of meticulous handwork. It is the art of lacquer craft.
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https://www.youtube.com/watch?v=pXJTO4yxzTM THE ART OF LAQUERWORK – From Tree to Timepiece: ritual of patience The Art of Lacquer – From Tree to Clock: A Ritual of Patience
https://prcdn.freetls.fastly.net/release_image/21840/6/21840-6-cc42760d1eaa1887e77c78b08529b02c-2027×2700.jpg Vietnamese lacquer, known as Son Mai, is a complex and intricate technique that has been honed over centuries. Meticulously extracted from the highly special Vietnamese lacquer tree, of which only 200ml is extracted from a mature tree, the lacquer is polished layer by layer to give it an unparalleled depth and mirror-like shine. This process is time-consuming and laborious, requiring unwavering attention, exceptional dexterity and total concentration from the craftsmen. Each Son Mai dial is a world of its own, drawing the eye and captivating with its reflections, colors and textures. PURE SILVER LEAF – Pure silver foil To give the dial texture and depth, we followed the Vietnamese tradition of pasting pure silver foil on the dial base and applying Son Mai lacquer. This complex and delicate technique gives the AWAKE watch a deep, unique and striking visual effect.
https://prcdn.freetls.fastly.net/release_image/21840/6/21840-6-06979f02fc0a943a1532ab2e42136be7-1800×2700.jpg INCOMPARABLE NATURAL COLOURS – INCOMPARABLE NATURAL COLOURS Image
URL: https://prcdn.freetls.fastly.net/release_image/21840/6/21840-6-a8d6e293396d9f0adffcd674eaa60c1d-1800×2700.jpg The unique colors of our dials are created exclusively from carefully selected natural pigments, which give them exceptional depth, vibrancy and authenticity. Each pigment is carefully mixed by hand with refined Vietnamese lacquer to produce a color of unparalleled vibrancy and subtlety. Through this precise and delicate process, the colors gain incredible brilliance and complexity, deepening in depth with each coat. The result is a dial color that can not only be seen, but felt. Rich, vibrant, and truly unique. LA JOUX-PERRET FOR AWAKE – La Joux-Perret for Awake Known for its reliability and incredible power reserve of approximately 68 hours, the La Joux-Perret caliber G101 is equipped with a tungsten rotor specially designed for AWAKE. This rotor features an elegant contrast of concave and convex parts, creating a striking visual effect that is further accentuated by the refined finishing techniques. The movement is surrounded by a textured ring with the classic “Clou de Paris” motif and protected by a sapphire crystal. The inside of the lugs are discreetly engraved with a fish symbol to indicate water resistance and an anvil symbol to indicate recycled 316L stainless steel, creating a unique and original atmosphere.
https://prcdn.freetls.fastly.net/release_image/21840/6/21840-6-ce5651435ae81256b27c3a2d60104eb4-1200×1600.jpg SƠN MÀI SILVER LEAF “AMETHYST” – Song Mai Silver Leaf Amethyst
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https://prcdn.freetls.fastly.net/release_image/21840/6/21840-6-669040f07f03e9a2e099640b999d9b64-2160×2700.jpg Overview This version is decorated with intense, deep, mysterious purple tints that are often associated with precious or mystical concepts. Combining calmness and sensuality, this colour is somewhere between blue, which symbolizes peace and red, which evokes passion and intensity. SƠN MÀI SILVER LEAF “EMERALD” – Song Mai Silver Leaf Emerald
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https://prcdn.freetls.fastly.net/release_image/21840/6/21840-6-42e6a381379a04d8a697078b22db0eea-2160×2700.jpg Overview The deep green dial highlights fresh and harmonious tones, providing quietness and spacing of rebirth. A symbol of life and prosperity, this color is perfect for reminiscing nature and balancing the mind and body. SƠN MÀI SILVER LEAF “Outre Bleu” – Song Mai Silver Leaf Outre Blue
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https://prcdn.freetls.fastly.net/release_image/21840/6/21840-6-c93075b0cb718347adcbed64db2c6114-2160×2700.jpg Overview This deep blue dial evokes silence, stability and calmness. Its colours reminiscent of happiness and spirituality give you confidence and encourage introspection and fantasy. The colour, loved in many Western countries, is nicknamed “Outre Bleu,” after the painter Pierre Soulages’ “Outre Noir,” and exudes silence and intelligence. Main specifications of the three models Case: Made of recycled 316L stainless steel Size: 39 (diameter) x 11.8 (thickness) mm Top and bottom are sapphire crystal / 5 bar waterproof Movement: Automatic / La Joupéret Caliber G101 Power reserve: Approximately 68 hours Strap: Nubuck leather strap / Rubber lining / M size compatible wrist circumference: 16.5 – 19.0cm / L size compatible wrist circumference: 18.5 – 21.0cm (usually shipped in size M) Buckle: Delugs pin buckle Limited Production Limited production of 50 bottles each Two bottles of amethyst, three bottles each of emerald and three bottles each of Outl Blue Price ¥ 418,000.- (tax included) SƠN MÀI SILVER LEAF COLLECTOR’S SET – Song Mai Silver Leaf Collector’s Set
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https://prcdn.freetls.fastly.net/release_image/21840/6/21840-6-8122aeddacdb7cf2d5f482d0b46dbaac-800×566.jpg Overview Decorated with vibrant blue Vietnamese lacquer and finished in the highest standard, this “collector’s set” brings even more joy and special moments to the passionate you. Each set includes a total of four versions of the Song Mai collection (Amethyst, Lava, Outl Blue, Emerald) and a collector’s fountain pen specially developed for this edition. The fountain pen, hand-finished in the same workshop, skillfully combines two traditional metiers’ craftsmanship: Vietnamese lacquerware (Song Mai) and gold foil stamping using pure silver foil. It’s not just an object, this fountain pen has deep symbolic value. We will be close to the important moments of life, bringing you the essence of craftsmanship and the creation of things that can be used for a long time. Limited Production Limited production of 10 sets (only 2 sets of stocks in Japan – 3/10, 8/10) Price ¥1,672,000.- (tax included) AWAKE Sales Store Noble Styling Gallery 1-4-1 Mita, Meguro-ku, Tokyo 153-8580 The Westin Tokyo 1F 03-6277-1600 || info@noblestyling.com || Noble House Nihonbashi Exillis Building 1F/2F, 2-7-10 Nihonbashi Chuo-ku, Osaka 542-0073 06-6636-6630 || info@kijinkan.co.jp || Details about this release *This email will be sent automatically, so please refrain from replying. Download press release material Press release attachments : .

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