[Orange] The challenge of a small sewing factory in Wakayama. “dadada” is a comfortable innerwear for men with sensitive skin.
Orange Press release: June 19, 2025 To the Press The challenge of a small sewing factory in Wakayama. “dadada” is a comfortable innerwear for men with sensitive skin. Orange Limited Company (Representative Director: Harumi Nishida, Head Office: Wakayama City, Wakayama Prefecture) has begun prototype development of “dadada”, an innerwear for men with sensitive skin, with the aim of commercializing it in spring 2026 or later.
https://prcdn.freetls.fastly.net/release_image/163746/3/163746-3-0e04d4396288a48f89d3d154293bec4d-1920×1280.png Project Overview Orange, a sewing factory in Wakayama City, Wakayama Prefecture, has started developing “dadada,” a T-shirt innerwear for men with sensitive skin that pursues comfort. With an eye on commercialization from spring 2026 onwards, we will proceed with prototyping the product, exhibiting at exhibitions and conducting research. Product concept “dadada” is a product that incorporates features that fully support men’s fashion sense, such as preventing the discomfort of outerwear touching the skin and the itchy seams of innerwear that men with sensitive skin often experience, as well as a shape that prevents the innerwear from being visible from the outside, and measures against nipple show-through and sweat stains. Image
URL: https://prcdn.freetls.fastly.net/release_image/163746/3/163746-3-058e5257545dd10b5c4f1d1769fe0bca-1920×1280.png Product is in development Soft fabric unique to Wakayama knit We use the highest quality fabric, 100% cotton and 100% silk. Wakayama’s unique loop-knit fabric is a rare fabric that can only be produced at about 1 meter per hour. The soft and smooth texture makes it ideal for clothing for people with sensitive skin. Smooth seams with a flat seam The garment is sewn using a rare Union Special flat seam, of which there are only a few left in Japan. Flat seams have no steps in the seams, so you will hardly feel any rubbing when wearing the garment. This is the best sewing method for achieving a smooth feel. Large neckline that doesn’t show from the neck By making the neckline wider, we have taken care to prevent it from sticking out from the T-shirt. This item is not only gentle on the skin, but also stylish. By adjusting the color, you won’t feel that you’re wearing underwear White underwear makes it obvious that you’re wearing underwear underneath, but by dyeing it in a beige or gray color that is close to the skin, it makes you feel like you’re not wearing anything underneath at first glance. We also put effort into the unevenness of the underwear to achieve a natural and stylish look. Prevents nipples from showing through Completely covers nipples showing through when wearing a T-shirt, which is common for men. They won’t show through even in a white T-shirt. Prevents situations that could ruin your fashion. Mechanism to prevent sweat stains The sweat absorption function is enhanced by using pads in the armpits. It covers sweat stains in the summer and keeps the beauty of the pants until the evening. Long hem length hides your back even when you squat As you move, the hem will roll up, exposing your back and underwear. It also completely covers accidents that are common among active people. It doesn’t ruin your appearance. Wakayama, the mecca of knitwear Wakayama Prefecture is a historic region that has developed as a base for the textile industry since ancient times. The region where Orange is based has a tradition of textile industry that dates back to the Edo period, and is deeply rooted as the foundation of the region’s culture and industry. Especially in the mid-Edo period, the Kishu Domain encouraged the production of “tabi” socks as an economic development policy. At that time, tabi socks were in high demand as a necessity for the common people, and it is recorded that many farmers in Wakayama were engaged in making tabi socks as a side job during the off-season. This was the origin of textile processing in Wakayama and became the foundation for its subsequent development. After that, with the wave of modernization from the Meiji to Taisho eras, Wakayama’s textile industry underwent a major turning point. In 1909 (Meiji 42), a pioneering business in the prefecture introduced five Swiss-made circular knitting machines, which is said to be the direct roots of today’s “Wakayama knit”. The introduction of these circular knitting machines made it possible to produce knit products more precisely and efficiently than the traditional handcrafted methods, and Wakayama grew into one of the leading knitted fabric production areas in the country. In the early Showa period, Wakayama accounted for nearly half of the national share in knitwear production, and even after the war, its high technology and quality continued to be highly regarded both at home and abroad. In recent years, the high-density and delicate knitting techniques of Wakayama’s skilled craftsmen have attracted attention, and the area is showing development worthy of being called the “holy land of knitwear,” including the production of products for global luxury brands.
https://prcdn.freetls.fastly.net/release_image/163746/3/163746-3-68005b905751132b12392e2ea436dd9b-1920×1280.png The thoughts behind the development of “dadada” In Wakayama, the mecca of knitwear, we at Orange have been dedicated to apparel manufacturing for over half a century. We never compromise, work carefully and quickly, and strive to produce quality that lives up to the name of Made in Japan. As an OEM company, we have delivered a wide range of products to our customers, from world-famous high-end brand products to functional sportswear and everyday home fashion. …However, the position of OEM is not often seen in the public eye. “We want to send this accumulated technology out to the world under our own brand” That’s what we naturally came to think. We want more people to know the power of careful sewing that is unique to Made in Japan. And through our products, we want to deliver experiences that bring small happiness to your daily life, such as the “comfort” that makes you exhale the moment you put them on, and the “fun of dressing” that makes you happy when you look in the mirror. That is our wish. To give shape to this idea, we launched our original brand “dadada”. “dadada” is a new bridge to deliver our thoughts from our factory to users all over the world. This is our challenge as a small local sewing factory.
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https://prcdn.freetls.fastly.net/release_image/163746/3/163746-3-cd880c4686c79a375ac516568b54f93d-1920×1280.png About the fitting survey In this project, we plan not only to develop prototypes, but also to exhibit at several events to be held in Japan in the future. At the events, we will conduct fitting surveys, so please come and experience the comfort of this product. Details of the exhibition will be announced in a press release as soon as they are decided.
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