POMULU 2WAY Hip Seat wins “Omotenashi Selection 2025”! ~The functional beauty and elegance of this product, which supports the movements of parents and children while conveying the Japanese spirit, has been highly praised both at home and abroad~
REALIZE LLC Press release: June 19, 2025 To members of the press [POMULU 2WAY Hip Seat] wins “Omotenashi Selection 2025”! ~The functional beauty and elegance of this product that conveys the Japanese spirit and supports the movements of parents and children has been highly praised both at home and abroad~ The POMULU 2WAY Hip Seat won an award at the OMOTENASHI Selection, a program that discovers and certifies excellent Japanese products and services and promotes them both at home and abroad! POMULU 2WAY Hip Seat, developed by REALIZE LLC (Location: Kanagawa Prefecture, Representatives: Kazuya Hayashida and Ryo Iwashima), has been awarded the “Omotenashi Selection 2025” after being evaluated by experts.
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https://prcdn.freetls.fastly.net/release_image/116802/7/116802-7-ee381e1045d63bdb53b28ed0c987dab7-1600×1066.jpg ■What is the award-winning product [POMULU 2WAY Hip Seat]? “POMULU 2WAY Hip Seat” is a convenient item that reduces the burden of both “holding” and “carrying luggage” during childcare. This product is a unique 2WAY specification that combines the function of a “hip seat” that safely supports the baby and the function of a “shoulder bag” that can be used daily. It is a product designed from a perspective that has never been seen before, blending naturally into childcare scenes and everyday life. When you need to hold your baby, simply attach it to your waist to become a seat that firmly supports your baby, and the non-slip seat and waist support cloth provide excellent stability. When you are not holding your baby, it can be used as a shoulder bag. The large storage space can neatly store 500ml PET bottles, diapers, wet tissues, and other necessities when going out, and the 7 pockets in total make it easy to organize. In addition, it has passed a strength test by a third party and can withstand a load of approximately 20 kg. It can be used for a long time as your child grows, from around 6 months old to around 4 years old. The material can be washed in the washing machine, so it can be kept clean every day. The design is unisex and can be used by both men and women. It comes in four calm colors that go well with any fashion, and more and more couples are sharing it. POMULU 2WAY Hip Seat has been improved based on feedback from actual users, and its design that pursues a balance between ease of use and durability has been highly praised. It has been gaining attention from experts both in Japan and overseas, and is gaining support as a childcare item made in Japan. Even after the baby-holding stage is over, this item can continue to be used as a bag filled with memories of the child’s growth. It is not just a childcare product, but also a product that supports a sustainable lifestyle. Its functional beauty, carefully crafted down to the smallest detail, and its “hospitality design” that incorporates the uniquely Japanese consideration have made it a popular choice for many parents and children.
https://prcdn.freetls.fastly.net/release_image/116802/7/116802-7-39e9746d86e4aafa6ed9959ff3613b6b-2000×2000.jpg ▶Official website: https://pomulu.jp/ ■Key points of evaluation by the selection committee The following evaluations were given by the judges of the Omotenashi Selection. ・The whole product has a Japanese attention to detail, and is a wonderful product that is both practical and carefully crafted. – The fact that the way it can be used can be changed as the child grows and that it can be reused as a stylish bag after use means that it is a product that will be in demand overseas as well. – It has elements that are likely to attract interest in the Western market, including a unisex design and sustainable values. ■Company Information REALIZE LLC is a lifestyle brand company that plans, develops, and sells childcare products and household goods with the concept of “Delightful surprises for your life.” Our own brand, POMULU, creates products that prioritize functionality, design, and sustainability, and aims to realize what parents “wish they had” while raising children. We have gained support from both within Japan and overseas for our careful product design and improvements that incorporate the opinions of actual users. We aim to spread Japan’s careful craftsmanship to the world, focusing on online sales, as well as participating in exhibitions and expanding overseas. ■ What is OMOTENASHI Selection?
https://prcdn.freetls.fastly.net/release_image/116802/7/116802-7-35b8a01db55067e670fc87eaccfb6ee6-173×204.png The Omotenashi Selection is an award established in 2015 with the aim of discovering products and services filled with Japan’s excellent “hospitality spirit” and spreading it to the world. Experts conduct on-site inspections based on six evaluation criteria: international applicability, ease of use, empathy, reasonable price, originality, and sustainability, and certify products and services that are recognized as “full of the charm of ‘Japan’ that we want to share with the world” as Omotenashi Selection award-winning products and services. ■Company Profile Company Name: REALIZE LLC Representative: Representative Kazuya Hayashida, Ryo Iwashima Address: 4-66-17 Hakusan, Midori-ku, Yokohama, Kanagawa 226-0006 Established: October 2020 Business description: Planning, development and sales of childcare products and household goods, operation of our own brand “POMULU”, EC site and sales of products on online malls, etc. URL: https://real-ize.co.jp/ ■Contact information for this release Company name: REALIZE LLC TEL: 045-550-7150 Email：info@real-ize.co.jp *This email has been sent automatically, so please do not reply.
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