[Held in Tokyo] Sustainable clothing swapping. “Clothes Swap” – Start an eco-friendly lifestyle with just one piece of clothing
One Piece Co., Ltd. Press release: June 20, 2025 To media
representatives [Tokyo event] Be sustainable by swapping clothes. “Clothes Swap” – Start an eco-friendly lifestyle with just one piece of clothing Make use of clothes that are too small or too good to throw away! An “experiential” clothing recycling event that is kind to the parenting generation and the earth One Piece Co., Ltd.
(Headquarters: Kakogawa City, Hyogo Prefecture, CEO: Akiko Haruki), which operates a women’s apparel e-commerce brand, will hold a “clothing exchange event” where people can experience sustainability up close at Oi Racecourse and Daihatsu Marche in Tokyo for three days from July 19th to 21st, 2025. Focusing on rising prices and the burden on child-rearing households, this event allows people to exchange clothes they no longer wear for new clothes and proposes choices that are kind to both the household budget and the earth.
https://prcdn.freetls.fastly.net/release_image/64227/109/64227-109-bbf27a89b3c50ee4193dfc33a10ec382-1920×1080.png Background of the event Against the backdrop of the serious reality of clothing waste, the “clothes swap” has been participated in by a total of approximately 48,000 people. This time, it will be held in Tokyo as an experiential sustainable event that anyone can easily participate in. In Japan, about 450,000 tons of clothing are incinerated and landfilled annually, and each person buys about 18 pieces of clothing per year, of which about 15 are given away. In addition, it is said that as many as 35 pieces of clothing are stored without being used (according to the Ministry of the Environment). In particular, the burden of replacing children’s clothes when they outgrow them is a serious problem for families with children. In light of this current situation, the “clothing swap” is held to create a circulation cycle for putting good-condition clothes to good use, and also as a place to foster community ties and mutual assistance. From “letting go = throwing away” to “exchanging = making use of.” Starting with just one piece of clothing is the first step in protecting the future of the earth. ■Event overview ■Name: Clothes exchange event in Tokyo ■Event Dates: 1. July 19th (Sat) – July 20th (Sun), 2025 9:00-14:00 Inside Oi Racecourse “Oi Racecourse Flea Market” (2-1 Katsushima, Shinagawa-ku, Tokyo) 2. Monday, July 21, 2025 (National Holiday) 10:00-15:00 (scheduled) Inside “Daihatsu Summer Festival Marche” (Daihatsu Tokyo Sales Co., Ltd. Tokyo D Mall Tsukishima Store, 2-15-1 Tsukishima, Chuo-ku, Tokyo) ■How to participate: Bring one piece of clothing you no longer need. You can choose one piece of clothing to exchange from the clothes available at the venue. *We may refuse to exchange the clothing depending on its condition. ■Target: General participants (especially those with children and those interested in SDGs) ■Exchange fee: 550 yen (tax included) *Only credit cards, electronic payments, and QR payments are accepted (cash not accepted) ■Exchange meeting rules ●You can exchange the number of items you bring with you ●Please choose the clothes you bring with you with the thought that you will give them to a friend ●You can bring in/take home up to 5 items ●Up to 10 items are allowed if you follow the official Instagram account. You can take home 1 item even if you don’t bring your own. ●Items that cannot be brought in: ・Items with pilling, stains, wrinkles, fading, or other damage. – Underwear, undershirts, swimsuits, etc., items that come into direct contact with the skin, uniforms, etc. – Shoes ■What is a clothing swap? This is an SDGs activity event that anyone can easily participate in. We believe that it is important for sustainable efforts to be “easy, familiar, and sustainable,” so we focus on unused clothes and propose a new value of “exchanging.” By wearing one piece of clothing for one year longer, 30,000 tons of clothing waste can be reduced annually. Under the motto of “Fun and Sustainable,” we support the creation of the future through fashion. 【Results(Cumulative total as of March 2025)】 ・Number of participants: Approximately 48,000 people ・Exchange record: 116,608 arrivals (circulation rate: approximately 65%) ・Weight of clothing collected: 26,776Kg ・CO2 reduction: Approximately 2,973 tons (calculated from emissions per garment/see Ministry of the Environment website)
https://prcdn.freetls.fastly.net/release_image/64227/109/64227-109-ee9a0853bcf8389bf4e91e6b30e0e8da-467×616.png Information about the clothing swap event is posted on the Clothing Swap Event Official Instagram. https://www.instagram.com/fukukokan_
https://prcdn.freetls.fastly.net/release_image/64227/109/64227-109-3721307110d133899bb2e188de1b95cc-1179×884.jpg A photo of a “clothes swap” held at a different venue in the past (held inside the Marche)
https://prcdn.freetls.fastly.net/release_image/64227/109/64227-109-1ca678b38048e81e5644a78790d0228b-2048×1536.jpg A “clothing swap” event held in a different venue in the past (collaboration event)
https://prcdn.freetls.fastly.net/release_image/64227/109/64227-109-91ef3bffff903c3e688e79e1c47708be-1163×868.jpg A “clothing swap” event held at a different venue in the past (held at the “GTF Green Challenge Day”)
https://prcdn.freetls.fastly.net/release_image/64227/109/64227-109-92e4839003014e0331f56ac990a2342d-706×732.png Company Profile Company Name: One Piece Co., Ltd. Address: 77 Ishicho, Beppu-cho, Kakogawa-shi, Hyogo 675-0127 Representative: Akiko Haruki Established: March 15, 2005 Corporate website:
https://www.onepeace-net.com/ Official online shop:
https://onepeace-online.jp/ Official note: https://note.com/onepeace About One Piece Co., Ltd. Our corporate concept is “To create a world filled with happiness, joy and excitement for people’s everyday lives.” Through the power of business and design, we strive to create a world where people can live happily, prosperously and joyfully every day. We work to turn Japan, which has a low level of happiness, into a world filled with joy, happiness, and excitement every day. Happiness for women, happiness at work, happiness living in the community, happiness with friends, happiness for families, happiness in long-term health and fulfillment. Education reform, regional revitalization. In order to connect to the children of the future, we want to make the impossible possible, plant seeds to spread throughout the world, and continue to spread them throughout Japan and the world. More information about this release *This email has been sent
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