Adastria Co., Ltd. “niko and …” will be releasing collaboration items with the nostalgic and surreal stationery series “New Retro” on the web from Friday, June 20th.

【Adastria Co., Ltd.】 “niko and …” will release collaboration items with the somewhat nostalgic and surreal stationery series “New Retro” on the web from Friday, June 20th.
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Adastria Co., Ltd. Press release: June 20, 2025 “niko and …” will be releasing collaboration items with the somewhat nostalgic and surreal stationery series “New Retro” on the web from Friday, June 20th. New retro illustrations jump into your everyday life! A lineup of playful items
https://prcdn.freetls.fastly.net/release_image/1304/2675/1304-2675-f6e0ee072de4fb55fc75fb348ed10b0e-1920×1005.jpg Adastria Co., Ltd. (Headquarters: 2-21-1 Shibuya, Shibuya-ku, Tokyo; President and CEO: Osamu Kimura) is developing a style editorial brand called “niko and …”. The brand will begin pre-ordering its collaboration with “New Retro” on Friday, June 20, 2025 at the official niko and … web store and ST. The products are scheduled to be available at all niko and … stores on Friday, July 11, 2025. “niko and …” is developing projects that propose unique things and experiences through the nine elements of the brand’s “uni9ue senses” (clothing, food, housing, play, knowledge, health, travel, sound, and LOCAL). “New Retro”, a brand created by Fukuoka-based stationery and miscellaneous goods manufacturer “HIGHTIDE”, offers nostalgic and somewhat surreal playful items that make “nostalgic” “new”, focusing on nostalgic stationery and household goods that everyone has had at least once. The “New Retro” items were popular and matched the unique perspective and playful worldview of “niko and …”, which led to this special collaboration. The items in this collaboration are based on the theme of “making every day fun and lively”, and include cushions and slippers with the distinctive art of “New Retro”, as well as many other items that allow you to feel art in your daily life. The art pattern that expresses the leisure feeling of summer vacation is a special original art only for “niko and …” drawn specifically for this collaboration. We offer a wide range of playful interior goods that will bring back your childhood moments and make every day a little more special and enjoyable. ■ “niko and …” × “New Retro” collaboration overview Pre-order release date Friday, June 20, 2025, 10:00~ sequentially *Only available at the official WEB store and ST. Reservation site
https://www.dot-st.com/nikoand/disp/itemlist/?dispNo=002005294 ※Some products will be available for pre-order. ※Pre-orders will end as soon as the reservation limit is reached. Release date Friday, July 11, 2025, 10:00 ~ sequentially *Due to production circumstances, the release date may change. Stores where the product is available All “niko and …” stores, overseas stores, Official WEB store and ST, ZOZOTOWN, Rakuten Fashion *Release dates may vary depending on the store. Special site
https://www.dot-st.com/nikoand/cp/202507product_zakka ※Products will be released one after another after 10:00 ■Collaboration item details (some products excerpted) A cushion with a cute presence. Its cute design makes it perfect for sitting on a sofa or bed.
https://prcdn.freetls.fastly.net/release_image/1304/2675/1304-2675-06991bd29b365d072b678e8f03963e02-1500×1800.jpg Product name: Cushion and Shio Price: 4,950 yen (tax included) It’s the perfect size for storing small items such as keys and accessories, and can be used as an interior accessory.
https://prcdn.freetls.fastly.net/release_image/1304/2675/1304-2675-4051204cec5bd0b7b5d0337780e94767-1500×1800.jpg
https://prcdn.freetls.fastly.net/release_image/1304/2675/1304-2675-06d7f3ff52839f8739edbc079ddd1fa5-1500×1800.jpg Product name: Melamine tray Price: 880 yen (tax included) Available colors: Ivory / Pink Recommended for travel and the gym. The medium-sized (right) art is an original art item created specifically for this project.
https://prcdn.freetls.fastly.net/release_image/1304/2675/1304-2675-a8c692019656ced5f1a358df39cdb518-1500×1800.jpg
https://prcdn.freetls.fastly.net/release_image/1304/2675/1304-2675-f758e3495187f26397c6d48863393de1-1500×1800.jpg Product name: Travel pouch S (left), M (right) Price: (left) 2,200 yen (tax included), (right) 2,530 yen (tax included) Colors: Green / Yellow A tablet case that can hold up to 11 inches and is covered with vinyl material to prevent dirt. The embroidery on the back is also a highlight.
https://prcdn.freetls.fastly.net/release_image/1304/2675/1304-2675-5c550cfeec1c3aa61336395ae45bafbe-1500×1800.jpg
https://prcdn.freetls.fastly.net/release_image/1304/2675/1304-2675-e33fa5564dd879554d14228b84207fe6-1500×1800.jpg Product name: Tablet case Price: 2,420 yen (tax included) Available colors: White / Red It’s sure to come in handy not just at public baths and hot springs, but also at the beach and pool. The back of the bag is opaque so it doesn’t look too see-through.
https://prcdn.freetls.fastly.net/release_image/1304/2675/1304-2675-634300274311be507cc242e47d351153-1500×1800.jpg
https://prcdn.freetls.fastly.net/release_image/1304/2675/1304-2675-cf7b407035c052429ad0c73b1b76b9f4-1500×1800.jpg Product name: Spa bag Price: 2,420 yen (tax included) Available colors: Orange / Blue The cute pill case, designed like a medicine box, is the first collaboration item. This pill case has an internal divider, making it easy to use.
https://prcdn.freetls.fastly.net/release_image/1304/2675/1304-2675-ba8c7270d22cb5288271f8b39a6ed788-1500×1800.jpg Product name: Pill case Price: 770 yen (tax included) ■About “New Retro”
https://prcdn.freetls.fastly.net/release_image/1304/2675/1304-2675-083681b909ec5290c3c0f1d00dc2536a-3900×1974.jpg Nostalgic stationery that everyone has had in their hands in the past. Even though times have changed, their simple and warm appearance is still appealing. From the classical pigeon whistle series to the nostalgic and relaxed motifs, there is a lot of playfulness. We have a selection of items that will bring back childhood excitement and make you smile.
https://www.instagram.com/new___retro/ ■About “niko and …” Image
URL: https://prcdn.freetls.fastly.net/release_image/1304/2675/1304-2675-11364228881c38cf1d079b23f9e18683-1573×231.jpg “niko and …” is a “style editorial brand” that develops apparel, miscellaneous goods, furniture, and food and beverages. The lineup includes not only practical but also humorous items, allowing you to “encounter” unexpected surprises and discoveries that will eventually “fit” your lifestyle. With this message in mind, we are developing our business for men and women in their 20s and 30s. 145 stores nationwide (as of the end of May 2025, including the web store).
https://www.dot-st.com/nikoand/ https://www.nikoand.jp
https://www.instagram.com/nikoand_official/ ■About Adastria Group
https://prcdn.freetls.fastly.net/release_image/1304/2675/1304-2675-add1292d287316b1f0362cfb2463a954-850×213.jpg The Adastria Group is a multi-company that operates over 45 brands of apparel, miscellaneous goods, and food and beverages, including Adastria Co., Ltd., Element Rule Co., Ltd., BUZZWIT Co., Ltd., and Zetton Co., Ltd., as well as AndSty Co., Ltd., which operates mall and media businesses, Adastria Logistics Co., Ltd., which handles the group’s logistics, and special subsidiary WeOur Co., Ltd. We aim to become a “Play fashion! platformer” that strengthens connections with various stakeholders and spreads the excitement of fashion both domestically and internationally. Shibuya Hikarie, 2-21-1 Shibuya, Shibuya-ku, Tokyo 150-8510 https://www.adastria.co.jp/
https://www.instagram.com/adastria_official/ More information about this release *This email has been sent automatically, so please do not reply.