MUGEN LINKS teams up with Native To Wear to support expansion into the Japanese market through “Essence of Marche” at LARDINI AOYAMA

MUGEN LINKS collaborates with Native To Wear to support expansion into the Japanese market through “Essence of Marche” at LARDINI AOYAMA ​
MUGEN LINKS LLC Press release: June 20, 2025 MUGEN LINKS collaborates with Native To Wear to support expansion into the Japanese market through “Essence of Marche” at LARDINI AOYAMA Supporting new business development in the Japanese market together with Italian brands
https://prcdn.freetls.fastly.net/release_image/133516/9/133516-9-fea95354626446f9a3cf57f1c9209aab-1477×1108.jpg MUGEN LINKS LLC supported its client, Italian sports apparel brand “Native To Wear,” in entering the Japanese market at the “Essence of Marche” event held at the Lardini flagship store in Aoyama, Tokyo on June 6, 2025. This event showcased the outstanding craftsmanship and innovation of the Marche region of Italy, bringing together some of the region’s most representative brands, including Native To Wear, traditional hat maker FERRUCCIO VECCHI, and NUOVA SIMONELLI, which provides high-quality espresso machines.
https://prcdn.freetls.fastly.net/release_image/133516/9/133516-9-ab2525c0e1f144b903685b9e80690df9-624×834.png
https://prcdn.freetls.fastly.net/release_image/133516/9/133516-9-83c1ea38211d6a7d38725075772b4f75-1108×1477.jpg At this event held on the second floor of the Lardini Aoyama store, visitors experienced the depth of Italian culture through the presentations of each brand while enjoying wine and finger food from Marche and espresso from NUOVA SIMONELLI. Native To Wear showcased sustainable sportswear that combines natural materials with
cutting-edge technology, while FERRUCCIO VECCHI introduced a hat collection that combines tradition and modernity. These brands had a valuable opportunity to expand their network in the Japanese market and explore the possibility of business collaboration. MUGEN LINKS, with its expertise in Japanese business etiquette, language, and regulatory environment, smoothly supported Native To Wear’s entry into the Japanese market. We planned and coordinated business meetings with various stakeholders to ensure effective business development locally. Comment from Luca Escoffier, co-founder of MUGEN LINKS “This time’s ‘Essence of The Marche event was a great opportunity for a diverse range of brands from the region to promote themselves to the Japanese market. We are very pleased to be able to support such an innovative and sustainable brand as Native To Wear. We are confident that by deeply understanding the characteristics of the Japanese market and acting as a bridge to local partners, we can contribute to the success of our clients. We would also like to express our sincere gratitude to Angelo Toscano for providing us with the Lardini Aoyama branch for this honorable occasion. Without his efforts, this event would not have been possible. ” Comment from Kyoko Kinoshita, co-founder of MUGEN LINKS “While supporting Native To Wear’s entry into the Japanese market, we aimed to build a mutually beneficial relationship while respecting differences in culture and business practices. ‘Essence of Marche’ was not just an exhibition, but a place to gain a deeper understanding of the brand’s story and value, and was an important step towards future business development.” Product Overview Native To Wear is an Italian brand that develops high-performance and
sustainable sports apparel. Its main products are underwear and activewear that use seamless knitting technology to fit the body perfectly while pursuing ease of movement.
https://prcdn.freetls.fastly.net/release_image/133516/9/133516-9-24289e7ec473eba9dd15e070d4ed59bc-512×329.png Materials include: – Merino wool – Pure silver fiber – Bioceramics
https://prcdn.freetls.fastly.net/release_image/133516/9/133516-9-ec0272f0da2e3bf0ae97904ce387154c-860×800.jpg By using natural and advanced technology such as these, we have achieved excellent temperature control, breathability, antibacterial and deodorizing effects, anti-static, and hypoallergenic properties. The product line ranges from highly insulating models suitable for cold regions and high-stress environments to lightweight models ideal for everyday sports and outdoor activities, providing a comfortable fit in any situation. In addition, the brand employs sustainable manufacturing processes that reduce the environmental impact of its products, and develops collections that are both functional and environmentally friendly. This has earned the brand support not only from athletes and outdoor enthusiasts, but also from environmentally conscious consumers. About Native To Wear Native To Wear is an innovative sports apparel brand born in the Marche region of Italy. The brand offers clothing that combines excellent fit and high mobility through cutting-edge seamless knitting technology. By combining natural materials such as merino wool, pure silver fiber, and bioceramics with cutting-edge materials, the brand achieves a variety of functions such as breathability, temperature regulation, antibacterial and deodorizing properties, and anti-static properties. The brand offers a wide range of products, from high-performance models for cold climates to lightweight models for everyday use. In addition, the company is actively involved in social contributions, such as donating a portion of its sales to “The Red House,” an Eskimo support project founded by “In Itinere,” a group of young
entrepreneurs inspired by the polar environment.
https://prcdn.freetls.fastly.net/release_image/133516/9/133516-9-16e5b1c85e70e486db877e7c2dfe4ba8-512×268.jpg Company URL: https://www.nativetowear.com/ About MUGEN LINKS LLC MUGEN LINKS LLC is an open innovation consulting company specializing in supporting entry into the Japanese market. We comprehensively analyze the challenges that overseas companies face when entering the Japanese market and provide a wide range of support, from formulating market entry strategies to business development and building partnerships. When Native To Wear entered the Japanese market, we helped them plan and coordinate local business meetings, and provided advice on Japan’s unique business practices and regulatory compliance, ensuring smooth business development. …
https://prcdn.freetls.fastly.net/release_image/133516/9/133516-9-c42cf105b5dda87fa6566871b912fd99-512×213.png 1-12-4 N&E BLD. 7F, Ginza, Chuo-ku, Tokyo 104-0061 MUGEN LINKS LLC Company URL: https://www.mugenlinks.com 【Contact for this matter】 MUGEN LINKS LLC Contact: Kinoshita Inquiry
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