SHEIN’s 2025 summer season model is Honda Hitomi, also known as “SAY MY NAME,” who is active as an artist in both Japan and Korea.
ROADGET BUSINESS PTE. LTD. Press release: June 20, 2025 SHEIN’s 2025 summer season model is Honda Hitomi, also known as “SAY MY NAME,” who is active as an artist in both Japan and Korea. The “#SHEINxHITOMI” collaboration lookbook will be released on Friday, June 20th! The showroom “SHEIN TOKYO” will be decorated with a “SHEIN × HITOMI” collaborative design for a limited time. SHEIN Group (https://www.sheingroup.com/) provides its comprehensive online fashion and lifestyle shopping service SHEIN in over 150 countries and regions (as of the end of May 2025) through its website and app. On Thursday, June 19, 2025, SHEIN appointed Honda Hitomi, also known as SAY MY NAME, an artist active in Japan and Korea, as the SHEIN 2025 summer season model. In this collaboration collection, HITOMI will present 20 of her latest outfits, incorporating trend elements that are popular in Japan and Korea this season, such as 3D flowers and gothic style, from five trend shops, including SHEIN JAPAN’s popular trend shops “FRIFUL” and “Dazy Weekend”. In addition, to commemorate HITOMI’s appointment as SHEIN’s 2025 summer season model, a number of campaigns will be held. The showroom “SHEIN TOKYO” in Harajuku, Tokyo will be renovated with a “SHEIN × HITOMI” collaboration design for a limited time. Additionally, we will be exhibiting a limited-time collaborative outfit with HITOMI. Please take this opportunity to visit our showroom.
https://prcdn.freetls.fastly.net/release_image/84888/230/84888-230-997079100ce7ef9782f39766937beb44-1413×682.jpg Special site (https://jp.shein.com/campaigns/sheinxhitomi) Image
URL: https://prcdn.freetls.fastly.net/release_image/84888/230/84888-230-eeeb720db2855c131908b029b6305e54-2304×1536.jpg SHEIN TOKYO, a showroom in Harajuku, Tokyo, will be featuring a “SHEIN × HITOMI” collaborative design for a limited time!
https://prcdn.freetls.fastly.net/release_image/84888/230/84888-230-edd79fd0df7d4ac573983d59f4776034-1943×1296.jpg ■”#SHEINxHITOMI”, the concept of the shoot is “HITOMI’S Album” Trendy shops and products worn by HITOMI are introduced on the special website For this collaboration collection, we have carefully selected items worn by HITOMI from the new items of trend shops. From outfits that are easy to mix and match in daily life to unique outfits that incorporate popular trends in Japan and Korea, you will be able to find an outfit you will want to copy. The items worn by HITOMI this time are introduced on SHEIN’s special page
(https://jp.shein.com/campaigns/sheinxhitomi) . You can also check it out by searching for “Trend Shop Name HITOMI”. ＜FRIFUL＞ High-quality daily wear with the concept of simplicity, comfort, and fashion
https://prcdn.freetls.fastly.net/release_image/84888/230/84888-230-2fde36638d2e576100f45ef3bece4ed2-1639×2458.jpg Product name: SHEINxHITOMI FRIFUL 2-piece set for women, holiday summer, checkered camisole tank top & shorts, set up Code: sz25022555891385199 Amount: ¥2,958 ＜Dazy Weekend＞ We offer modern Korean city style with a focus on design that combines comfort and individuality
https://prcdn.freetls.fastly.net/release_image/84888/230/84888-230-f8a63b43be27f1372a95a784b286f1b7-1639×2458.jpg Product name: SHEINxHITOMI DAZY 2-piece set for women summer round neck contrast color cardigan top and denim skirt, casual suit for girls Code: sz25032542342662864 Price: ¥3,598 ＜ROMWE＞ Unconventional fashion incorporating the essence of subculture
https://prcdn.freetls.fastly.net/release_image/84888/230/84888-230-013b54963ab53bedfaabae605f58350e-1639×2458.jpg Product name: SHEINxHITOMI ROMWE Goth Y2K Sexy Modern Side Gathered Detachable Mesh Scarf Tube Top for Women Code: sz2402221147375402 Amount: ¥1,290 ＜Dazy Spice＞ Modern city style brings out the charm of women
https://prcdn.freetls.fastly.net/release_image/84888/230/84888-230-10951f923de639d426769770b77b4520-1639×2458.jpg Product name: SHEINxHITOMI DAZY Women’s 2-piece set for daily wear Code: sz25040739924003658 Price: ¥3,808 ＜SHEIN MOD＞ A design that finds new appeal in retro designs and girly items with a vintage feel
https://prcdn.freetls.fastly.net/release_image/84888/230/84888-230-d8f1ad8071645574f5d0e70a2e0c2a5c-1639×2458.jpg Product name: SHEINxHITOMI SHEIN MOD Women’s Vintage Floral Print Long Sleeve Knit Dress, Autumn Winter Dress, Green Long sleeve dress, ruffle dress, homecoming dress, prom long dress, semi-formal dress Code: sz2406044073146119 Price: ¥3,394 ■Celebrating the appointment of the season’s model! Campaign starts on Friday, June 20 To celebrate HITOMI’s appointment as SHEIN’s summer 2025 season model, we will be holding SHEIN JAPAN’s first photo card campaign, a showroom-only album campaign, and a campaign where you can purchase SHEIN products at a discount with a coupon commemorating her appointment as a season model. In addition, we will be holding a lottery to win a 30,000 yen gift card that can be used at SHEIN and HITOMI’s outfit from those who post with the designated hashtag on SHEIN’s official SNS. ◆Up to 25% off! Special coupon details Period Friday, June 20, 2025 – Thursday, July 31, 2025 How to use Enter coupon code “SMNHITOMI” when purchasing the product Applicable items All products sold at SHEIN are eligible (excluding some products) Discount rate 15% off for purchases over 3,000 yen 20% off for purchases over 6,000 yen 25% off for purchases over 10,000 yen URL https://jp.shein.com/campaigns/sheinxhitomi Coupon code SMNHITOMI *Can be used up to 3 times per account ◆【Seasonal Model Appointment Commemoration】SHEIN JAPAN’s first! Photocard Campaign Overview Application Period Friday, June 20, 2025 to Thursday, July 3, 2025 at 23:59 How to apply Those who purchase 3,000 yen or more of “SHEINxHITOMI” collaboration products on the SHEIN app or website will receive a 5-piece photo card set on a first-come, first-served basis. Benefits 5-piece photo card set
https://prcdn.freetls.fastly.net/release_image/84888/230/84888-230-1494021371d7a3523a113f8234dab6a3-1085×523.jpg In addition, this time we will also start a giveaway campaign where you can win goods autographed by HITOMI. ◆We will give away outfits worn by HITOMI, autographed goods, and gift cards by lottery on social media! Campaign overview Application period Friday, June 20, 2025 to Friday, June 28, 2025, 23:59 How to apply 1. Enter your favorite “Trend Shop HITOMI” keyword in the SHEIN app or web (e.g. “FRIFUL HITOMI”) 2. Check out HITOMI collaboration items 3. Comment on the campaign post on SHEIN’s official SNS (X/Instagram) 4. Include the following four points in your comment – HITOMI outfit from your favorite trend shop – #SHEINxHITOMI #SHEINtrends #sheincontest – Your desired prize (Prize A-D) – @Mention 3 friends Gift Contents A Prize: Gift card of 30,000 yen x 30 people B Prize: Polaroid signed by HITOMI x 2 people C Prize: Album signed by HITOMI x 3 people D Prize: Outfit worn by HITOMI x 5 people *The above is the total number of winners for X and Instagram. Please check each SNS post for details. Number of winners 40 people ◆Only 3 steps! Receive a showroom-exclusive HITOMI`S album! SNS campaign overview Application period Friday, June 20, 2025 – Thursday, July 31, 2025 How to apply 1. Download and register for the SHEIN app 2. Take a photo at the SHEINxHITOMI special exhibition corner at SHEIN TOKYO 3. Post to the applicable SNS (X, Instagram, TikTok) with the hashtags “＃SHEINtrends” and “＃SHEINxHITOMI” Image
URL: https://prcdn.freetls.fastly.net/release_image/84888/230/84888-230-29c87fc16cbeab8562addbed85cd9dda-1149×554.jpg *For details, please check SHEIN’s official SNS. *This offer will end once all prizes have been distributed. *Each person is limited to one participation. *Please refrain from reselling or transferring prizes. 1/2F b-town, 4-25-9 Jingumae, Shibuya-ku, Tokyo 150-0001
https://prcdn.freetls.fastly.net/release_image/84888/230/84888-230-643495d30a71851236877efdeec81394-617×450.png ・6 minutes walk from Meiji-Jingumae (Harajuku) Station on the Tokyo Metro Fukutoshin Line/Chiyoda Line ・10 minutes walk from JR Harajuku Station ■HITOMI (SAY MY NAME) profile
https://prcdn.freetls.fastly.net/release_image/84888/230/84888-230-09d236fdc1e238067ea8b88891f21bee-295×443.jpg Former AKB48 and IZ*ONE member active in Japan and Korea for 10 years. Debuted as leader of SAY MY NAME, a seven-member girl group produced by JAEJOONG, in October 2024. ■Introducing SHEIN SHEIN is a global online fashion and lifestyle brand. We offer a wide range of affordable items from our own brand of apparel and from suppliers around the world. Headquartered in Singapore, the company’s mission is to bring the charm of fashion to everyone, and it is driving cutting-edge on-demand production methods to create a smart, future-oriented fashion industry. ■Company profile Company name: SHEIN Group U R L :https://jp.shein.com/ Corporate site URL:
https://www.sheingroup.com/ Instagram:
https://www.instagram.com/shein_japan/ LINE official account: https://page.line.me/142khvkx App download fee: Free App download URL: https://shein.top/aky6icg Supported OS :iOS/Android
https://prcdn.freetls.fastly.net/release_image/84888/230/84888-230-c08fd984b07c05bcd652cca713ea86b1-274×187.png Details about this release *This email will be sent automatically, so please refrain from replying.
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