Mash Holdings Inc. FRAY I.D. On Friday, June 20th, they will release a cool look with the theme “Cool Down, Dress Up,” that will help you enjoy fashion even in the seasons when the sunlight gets stronger!

【Mash Holdings Co., Ltd.】 【FRAY I.D】 With the theme “Cool Down, Dress Up,” a cool look that lets you enjoy fashion even in the season when the sunlight gets stronger will be released on Friday, June 20th! ​
Mash Holdings Co., Ltd. Press release: June 20, 2025 To the media [FRAY I.D] With the theme “Cool Down, Dress Up,” a cool look that lets you enjoy fashion even in the season when the sunlight gets stronger will be released on Friday, June 20th! Introducing items with cooling functional materials and cool, delicate designs that will brighten up your summer FRAY I.D, a women’s brand developed by Mash Style Lab Co., Ltd. (Head office: Chiyoda-ku, Tokyo / CEO: Hiroyuki Kondo), will release “Cool Down, Dress Up.” on the FRAY I.D official online site and the EC department store USAGI ONLINE on Friday, June 20th at 12:00 (noon).
https://prcdn.freetls.fastly.net/release_image/18505/3395/18505-3395-3c170403fb17bc67388700132c02a8e7-1000×550.jpg I want to enjoy fashion even in the season when the sun is strong. Cooling functional materials and cool, delicate design are woven together, A collection that colors the summer.
https://prcdn.freetls.fastly.net/release_image/18505/3395/18505-3395-42c9da542ad6c4fc5db57137e3c27a62-1875×2500.jpg
https://prcdn.freetls.fastly.net/release_image/18505/3395/18505-3395-eda8271f1c65b9c7e5953cbb47d58ebb-1875×2500.jpg Tops* 5,940yen / Skirt* 19,910yen / Bag 24,200yen Shoes 17,600yen / Necklace 8,800yen *Cooling function item
https://prcdn.freetls.fastly.net/release_image/18505/3395/18505-3395-85d6c2c0a29657ae8c44369f546b6350-1875×2500.jpg
https://prcdn.freetls.fastly.net/release_image/18505/3395/18505-3395-24f2f4c86633c4d6d7d288b81ee75718-1875×2500.jpg Tops 9,900yen / Pants 22,440yen / Shoes 15,400yen
https://prcdn.freetls.fastly.net/release_image/18505/3395/18505-3395-521cd36a5999de119e09193d5c379183-1875×2500.jpg
https://prcdn.freetls.fastly.net/release_image/18505/3395/18505-3395-6e25804df40aab1bd99aba6f27893271-1875×2500.jpg Jacket*21,780yen / Tops* 6,930yen / Skirt* 15,400yen Shoes 19,800yen / Bangle 13,200yen *Cooling function item
https://prcdn.freetls.fastly.net/release_image/18505/3395/18505-3395-98ca901332da5531c71feebb6b8b44da-1875×2500.jpg
https://prcdn.freetls.fastly.net/release_image/18505/3395/18505-3395-4a8923ec8e0bba4167545c453170b406-1875×2500.jpg Tops 13,200yen / Skirts 24,200yen / Shoes 17,600yen
https://prcdn.freetls.fastly.net/release_image/18505/3395/18505-3395-f461800bb92d36673c24b29b30b27a99-1875×2500.jpg
https://prcdn.freetls.fastly.net/release_image/18505/3395/18505-3395-49179f91cfa73e570fcc4b2ae27bad6f-1875×2500.jpg Tops* 16,500yen / Pants 20,900yen / Bag 17,600yen Mini Bag 14,960yen/ Shoes15,400yen *Cooling function item
https://prcdn.freetls.fastly.net/release_image/18505/3395/18505-3395-e81c97262240298a17f2c53ec76652b8-1875×2500.jpg
https://prcdn.freetls.fastly.net/release_image/18505/3395/18505-3395-c42fd0956ea8b76ace9ed91efb51f4fc-1875×2500.jpg Shirt* 17,600yen / Dress 24,200yen / Shoes 19,800yen Earring 9,900yen *Cooling function item
https://prcdn.freetls.fastly.net/release_image/18505/3395/18505-3395-cbb77ff832d4d92b649647ce1920b5cb-1875×2500.jpg
https://prcdn.freetls.fastly.net/release_image/18505/3395/18505-3395-9932dec0783f02dc8b5d0e51a6434f06-1875×2500.jpg Dress* 23,100yen / Shoes 17,600yen *Cooling function items *All prices include tax. ■About LP release Released on Friday, June 20th at 12:00 (noon) ・FRAY I.D OFFICIAL ONLINE STORE: https://fray-id.com/ ・USAGI ONLINE: https://usagi-online.com/brand/frayid/ ・MASH STORE iOS: https://apps.apple.com/us/app/mash-store/id1623326415 Android: https://play.google.com/store/apps/details?id=jp.co.ms_lab.mashstore&pli=1
https://prcdn.freetls.fastly.net/release_image/18505/3395/18505-3395-66bcb9d3b2f09d182472ece60dbc5c7b-1080×1382.jpg BRAND CONCEPT Styling design that will lead the way. In order to bring back the “fun” of wearing clothes, we propose a new mode career for the next generation by combining high-quality and elegant “elegance” with advanced and self-expressive “mode”. This is a brand that breaks the past, provides direction to enjoy fashion, and enjoys the real achievement of “everyday fashion”. ■Official Online Store:
https://fray-id.com/ ■Instagram： https://www.instagram.com/fray_id/ ■USAGI ONLINE： https://usagi-online.com/brand/frayid/