Nihonwasou Holdings Co., Ltd. “Yuyukai 2025” is a six-day event filled with the dreams and smiles of kimono fans

[Nihonwasou Holdings Co., Ltd.] Six days filled with the dreams and smiles of kimono fans “Yuyukai 2025”
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Nihonwasou Holdings Co., Ltd. Press release: June 20, 2025 “Yuyukai 2025” is a six-day event filled with the dreams and smiles of kimono fans. Japan’s largest kimono festival will be held again this year! Japan’s largest kimono festival, “Yuyukai 2025,” hosted by Nihon Wasou Holdings Co., Ltd. (listed on the Tokyo Stock Exchange Standard Exchange / stock code 2499, head office: Minato-ku, Tokyo), which operates kimono dressing classes nationwide free of charge, was held at Ebisu The Garden Hall for six days from June 11th to 16th. Approximately 800 people attended the venue, and it was crowded with many kimono fans every day.
https://prcdn.freetls.fastly.net/release_image/81758/67/81758-67-e897e84a2560d61fa5fd55d1a6387fa2-2638×1715.jpg This year’s theme is “Dreams”. The opening was by calligrapher Kouki Sugita, who is active both in Japan and overseas, who dynamically expressed “dreams” in a spectacular performance. The Yuyukai started by captivating the audience with calligraphy, a traditional Japanese culture like the kimono.
https://prcdn.freetls.fastly.net/release_image/81758/67/81758-67-3fff4b49e0d408d5ed4dd49ea5e3e388-2641×1641.jpg A breathtakingly moving calligraphy performance. The calligraphy was on display throughout the event, adding color to the Yuyukai. Image
URL: https://prcdn.freetls.fastly.net/release_image/81758/67/81758-67-ba7e9836b23ab77852cbcd7e7927473c-2642×1626.jpg Director Inoue and the heads of the capital region, dressed in black montsuki and hakama, gave a speech at the beginning of the event.
https://prcdn.freetls.fastly.net/release_image/81758/67/81758-67-ce16d3433cee9c8028c9f11784b2bcb3-2212×816.jpg The dreams of kimono fans will be inflated by the introduction of dream-filled works and coordinations created by artisans in the region. The venue was literally filled with “kimono fans’ dreams,” with new obi and kimonos prepared for this event by eight popular affiliated stores of Nihon Wasou. Many visitors enjoyed discovering new works. Craftsmen from the production areas also came to the venue. The valuable experience of being able to see the traditional techniques that have kept the dream of kimono alive up close and hear explanations directly from the attendees was also well received.
https://prcdn.freetls.fastly.net/release_image/81758/67/81758-67-763b46f9dc80f0133321300048e5d319-2642×1786.jpg Kikumi Tanaka, a Yuki Tsumugi thread spinner, is 88 years old! Visitors listened intently to the story and demonstration of this veteran with 50 years of experience in the business. In addition, the Yuyukai, where new products from multiple member stores are gathered in one place, is also popular as an opportunity to wear kimonos, and many people participated this year in kimonos. People enjoyed the annual large-scale event while enjoying fashion in their own way, such as matching the colors and patterns with their own kimonos and obi on the spot, or finding their favorite pieces at the venue. In addition, a large “dream panel” was set up at the venue, where many people wrote down the “dreams they want to make come true with kimono.” The panel will eventually be delivered to the production area, where the kimono enthusiasts’ dreams will be shown to the craftsmen.
https://prcdn.freetls.fastly.net/release_image/81758/67/81758-67-fb55a37c01ba743c6602065d1a36873a-2173×1661.jpg Graduates are photographed by their instructors looking beautiful in their kimonos. Many students were seen taking commemorative photos and discussing kimono at the venue. Some students commented that they were happy with the thoughtfulness of the drinks and cold sweets provided at the reception. Nihon Wasou believes that kimono, which has been loved by Japanese people for a long history and is highly regarded overseas as a traditional Japanese culture, has many dreams. In order to convey the wonderfulness of kimono to as many people as possible, we will continue to teach the techniques to wear it and introduce traditional techniques and local dyeing and weaving. And so that graduates who are now able to wear kimono can continue to enjoy a fulfilling kimono life in the future, we will be holding various exhibitions and sales events, production area tours, and outings from time to time, including Yuyu-kai events.
■Company profile Nihon Wasou Holdings Co., Ltd. Business description: Sales intermediary of kimonos and obi. Free kimono dressing classes are held nationwide (more than 220,000 graduates) Head office location: 5F Roppongi Hills North Tower, 6-2-31 Roppongi, Minato-ku, Tokyo Representative: President and CEO, Takashi Tsuruno Listing category: Tokyo Stock Exchange Standard Market (Stock code: 2499) URL: https://www.wasou.com *This email has been sent automatically, so please do not reply.