BRIGHTEN FASHION Inc. Notice of memorandum of understanding regarding business partnership between Brighten Fashion Inc. and K2 Pictures Inc. – Bringing new brand value from Japan to the world through “video x fashion” –

[BRIGHTEN FASHION Co., Ltd.] Notice of memorandum of understanding on business partnership between Brighten Fashion Co., Ltd. and K2 Pictures Co., Ltd. – “Video x Fashion” brings new brand value from Japan to the world – ​
BRIGHTEN FASHION Co., Ltd. Press release: June 20, 2025 Notice of memorandum of understanding on business partnership between Brighten Fashion Inc. and K2 Pictures Inc. – “Video x Fashion” to bring new brand value from Japan to the world – June 20, 2025 Brighten Fashion Co., Ltd. K2 Pictures Co., Ltd. Brighten Co., Ltd. We are pleased to announce that BF Fashion (Headquarters: Minato-ku, Tokyo; Representative Director: Sadao Sasaki; hereinafter referred to as “BF”) and K2 Pictures Inc. (Headquarters: Meguro-ku, Tokyo; Representative Director and CEO: Muneyuki Kii; hereinafter referred to as “K2”) have signed a memorandum of understanding (hereinafter referred to as “this memorandum”) on a business alliance in June 2025. The purpose of this memorandum is to utilize the management resources and strengths of both companies to explore the possibility of collaboration between the apparel business and the film and video content business, and to improve corporate value in the medium to long term. Please note that this memorandum sets out the basic direction of the business alliance and is not legally binding, except for confidentiality clauses and some other clauses. [Summary of Memorandum] 1. Purpose BF and K2 aim to improve brand value by combining fashion and video content through collaboration in each other’s business fields. 2. Areas of business alliance – Collaboration in product development and content production – Joint promotion of marketing measures – Cooperation in sales and distribution channels When implementing each measure, we will respect individual circumstances and creative policies and hold repeated discussions on each occasion. 3. Partnership period The validity period of this memorandum is three years from the date of conclusion, and extensions and other conditions will be discussed through mutual consultation as necessary. [Background and outlook] Recently, with the maturation of the domestic market, the rise of consumer behavior that emphasizes “storytelling” mainly among Gen Z and millennials, and the growing international recognition of Japanese content, attention is being paid to creating new value by fusing fashion and video expression. Through collaboration with K2, BF will continue to consider strengthening global expansion including the European market, creating an experiential luxury line, and the possibility of expanding into the digital fashion field. Going forward, the two companies will work together in stages, thoroughly discussing the content and feasibility of each individual project. 【Company Overview】 Brighten Fashion Co., Ltd. Address: 7F Ohara School Building, 5-7-17
Minamiaoyama, Minato-ku, Tokyo Representative: Representative Director Sadao Sasaki Business: Planning, development and sales of apparel products (Brighten Japan Group) Contact: info@brtnf.com K2 Pictures Inc. Address: 1-11-16 The Gold Coast Aobadai, Aobadai, Meguro-ku, Tokyo Representative: CEO Kii Muneyuki Business: Planning, production, and production of movies, animations, and other video content ※This release is a report on the conclusion of this memorandum, and does not guarantee the implementation of specific measures in the future. The implementation of individual measures will be officially decided in due course after further discussions. Contact: info@k2pic.com Image
URL: https://prcdn.freetls.fastly.net/release_image/164775/1/164775-1-36aa6792e05f067271829062ab7aae3c-1214×121.png BRIGHTEN FASHION Co., Ltd. A new fashion player from Japan with a unique combination of characters. More information about this release *This email was sent automatically, so please do not reply.