Shrine sommelier Yuta Sasaki appointed as official ambassador for “IWAKURA”

Shrine sommelier Yuta Sasaki appointed as official ambassador for “IWAKURA” ​
Amina Collection Co., Ltd. Press release: June 20, 2025 Shrine sommelier Yuta Sasaki appointed official ambassador for “IWAKURA” A brand that conveys the “beautiful spirit of Japan” based on the ancient Japanese view of nature.
https://prcdn.freetls.fastly.net/release_image/6166/502/6166-502-55e37b26015fb7290b0aecd6b4dd21e6-3900×2824.jpg We are pleased to announce that Shrine Sommelier Yuta Sasaki has been appointed as the official ambassador for the miscellaneous goods and accessories brand [IWAKURA] developed by Amina Collection Co., Ltd. (Headquarters: Yokohama City, Kanagawa Prefecture, President and CEO: Sawato Shindo) from June 2025. IWAKURA is a brand that expresses the “beautiful Japanese spirit” – a simple and majestic spirituality that has been refined throughout Japan’s ancient history, based on reverence and awe for nature. Shrine sommelier Yuta Sasaki has visited more than 15,000 shrines across the country and received more than 4,500 goshuin stamps. He is active in many areas, disseminating the knowledge he has gained from visiting shrines through various media, and his book co-authored with Gettr’s Iida, published at the end of last year, has sold over 50,000 copies.
https://prcdn.freetls.fastly.net/release_image/6166/502/6166-502-551cc3acabd0d05fa9c4c68796958885-1800×2400.jpg Inaugural comments I am truly grateful for the opportunity to be an ambassador for Iwaza. The various Japanese landscapes I have encountered while touring shrines around the country. The interior of Iwaza is as if they were projected onto the landscape. What can be seen and what cannot be seen, what can be picked up and what cannot be touched. We will do our best to convey the charm of Iwaza that you can feel. ■Sasaki Yuta Profile Shrine sommelier / radio personality / singer-songwriter He has visited over 15,000 shrines across Japan. He has received over 4,500 goshuin stamps. His knowledge of shrines is outstanding, and he is trusted by priests all over Japan. Even priests acknowledge his knowledge of the shrines he has visited. He is mainly active in talk shows and on YouTube. His book, co-authored with Getters Iida, published at the end of last year, has sold over 50,000 copies. Instagram: @sasaki_yuta_jinja YouTube:@sasaki_yuta_jinja
https://prcdn.freetls.fastly.net/release_image/6166/502/6166-502-057e965ca848f8452e21132ea278b948-3900×3119.jpg About IWAKURA
https://prcdn.freetls.fastly.net/release_image/6166/502/6166-502-5bad9081ab046b1b53f1070d6aaa131b-1677×1112.jpg To make the charm of Japanese gods, myths, and shrines more familiar to you We at Iwakura are a brand that operates with the desire to make people feel the charm of Japanese gods, myths, and shrines more familiar to them through miscellaneous goods, natural stone
accessories, and experience projects, under the theme of conveying the “beautiful heart of Japan.” This time, Iwaza will be working with “Shrine Sommelier Sasaki Yuta,” who promotes the charm of shrines through his extensive knowledge and light-hearted stories in various media. IWAKURA Online Shop ​
https://prcdn.freetls.fastly.net/release_image/6166/502/6166-502-a6a8bfdc612c559ee6bfd3abf062c11b-650×433.jpg If you remove the yashiro, torii gates, and forest from a shrine, what remains is the iwakura. That is where the power lies. Iwakura Instagram: @iwakuraofficial Iwakura X (old Twitter): @IwakuraAmina IWAKURA- Store List ​
https://prcdn.freetls.fastly.net/release_image/6166/502/6166-502-598ba5a0eb149b2404f3bdb83aa5dcc4-3862×2578.jpg