【FELISSIMO Co., Ltd.】 The “LOVE&PEACE Project”, which was born in the wake of 9/11, has been relaunched by FELISSIMO with 10 brands, bearing memories and feelings in their hearts. Selling T-shirts with a fundraiser
FELISSIMO Co., Ltd. Press release: June 20, 2025 To members of the press The “LOVE&PEACE Project”, which was born in the wake of 9/11, has been relaunched by Felissimo with 10 brands, keeping in mind the memories and thoughts of the past. Selling T-shirts with a donation 300 yen per shirt will be donated to the Felissimo Children’s Fund. T-shirts with prayers for peace are now being made again, along with the feelings of that time. To commemorate its 60th anniversary, Felissimo is relaunching its social contribution project “LOVE & PEACE Project,” which was launched in 2001. This project was started by a customer’s email sent immediately after the September 11, 2001 terrorist attacks in the United States. It conveyed a “peace action” in the form of a T-shirt, which caused a great response. In the first year, more than 70,000 T-shirts were sold, and about 21 million yen was used for the “Felissimo Children’s Fund”. To mark the 60th anniversary of Felissimo’s founding, this activity, which has been ongoing since 2001, will be expanded again as an action to connect to the future through T-shirts co-created with 10 brands. 300 yen from each T-shirt will be donated to the Felissimo Children’s Fund, which will be used to support medical care and education for children in conflict zones. Felissimo’s core value is “Happiness that brings happiness together,” and the company is committed to contributing to society through its products in order to create a future together with its customers. This project will also be developed as “action to paint a happy future,” reconstructing the thoughts that have been passed down through the ages with modern sensibilities and expressions. Details of the items can be found on the special feature page or in the digital catalog.
https://prcdn.freetls.fastly.net/release_image/12759/3968/12759-3968-a6b2d9b91549d1f40406082abb788919-1796×1081.jpg LOVE & PEACE Project to Relaunch in 2025 As part of the Felissimo 60th Anniversary Project “STAGE60”, the LOVE & PEACE Project, which began in 2001 and has been ongoing since, will be launched in a new form to coincide with this milestone. The project was started in response to an email from a customer sent immediately after the September 11 terrorist attacks in the United States, and was inspired by the realization that “things that are not related may actually be related,” and sent out “actions for peace” in the form of T-shirts, which caused a great response. At the time of its launch, it attracted widespread attention through newspaper advertisements and events, and more than 70,000 T-shirts were sold, with approximately 21 million yen being used for the “Felissimo Children’s Fund”. We sell items in collaboration with various people who share our vision, with the funds raised being used to help children around the world. ◆About the new work Back then, everyone came together with one mind to send out the message “Peace for our children’s future” on T-shirts. Now, going back to the origins of this activity, 10 brands have created new T-shirts with their thoughts in order to convey an important message that we want to convey in this day and age. 300 yen per T-shirt will be donated to the Felissimo Children’s Fund and used for activities to support children’s medical care and education. ・View new items in the digital catalog＞＞ https://feli.jp/s/pr2506203/1/
https://prcdn.freetls.fastly.net/release_image/12759/3968/12759-3968-cd9f6d6ef725314d98f2f013e43f7646-1873×1075.jpg Digital catalogue ◆Pick up new items Always keep it in your heart. Love for family, animals, and nature This is our first collaboration T-shirt with “BARBAPAPA”. It was created with the hope that the world of Barbapapa, which is themed around nature, animals, and
environmental protection, will encourage people to think about the global environment. The characters are printed with animals, and the slits that differ in the front and back and the delicate neckline give it an elegant impression.
https://prcdn.freetls.fastly.net/release_image/12759/3968/12759-3968-e22e251b1f13070c35b180dd3b0f42f4-2107×1081.jpg Left: Sand Beige, Right: Off White 【NEW】Fraugratt x Barbapapa Long T-shirt for adults wishing for peace with fun friends by LOVE & PEACE PROJECT 1 piece ¥5,400 ( 10% ¥5,910) Details and application 〈Sand Beige〉＞＞ https://feli.jp/s/pr2506203/2/ 〈Off White〉＞＞
https://feli.jp/s/pr2506203/3/ Barbapapa Since its picture book debut in France in 1970, “BARBAPAPA” has been loved in over 40 countries around the world as a mysterious character that can transform into any shape. With the cooperation of the whole family, it conveys various themes such as family love, animal welfare, and environmental protection, and will celebrate its 55th anniversary in 2025. Image
URL: https://prcdn.freetls.fastly.net/release_image/12759/3968/12759-3968-645ea85f8a4e0e53385ba54d93facf67-1920×626.jpg *This product was planned and manufactured by Grace Co., Ltd. based on a commercialization contract with StylingLife Holdings Co., Ltd. A gentle cheer. A little bit of fun A playful T-shirt with a polka dot pattern and embroidered hearts and peace signs. It is imbued with the idea of ”peace for the future of our children.” With a relaxed, mature silhouette and a tight neckline, it is easy to match with both formal and casual outfits.
https://prcdn.freetls.fastly.net/release_image/12759/3968/12759-3968-c06aa73511b1511522973555b89c3abc-2393×1081.jpg 【NEW】IEDIT Heart & Peace Embroidered T-shirt by LOVE & PEACE PROJECT〈Black〉 1 piece ￥4,200 ( 10% ￥4,590) Details and application＞＞ https://feli.jp/s/pr2506203/4/ Not bound by anything. Cuteness belongs to everyone The theme of this T-shirt is “everyone is different, everyone is cute,” and it features characters of different races, genders, and nationalities enjoying unique fashion. Available in different sizes, mini, regular, and large, you can enjoy wearing it in your own style.
https://prcdn.freetls.fastly.net/release_image/12759/3968/12759-3968-a9589c9db089d0448f49f7f9f397a999-1920×1080.jpg 【NEW】gokigen Lab. MINNA-KAWAII T-shirt by LOVE＆PEACE PROJECT〈pink〉 1 piece ￥4,980（ 10% ￥5,448） Details and application＞＞
https://feli.jp/s/pr2506203/5/ Illustrator Haruka Yamakawa Born in 1993 in Tokyo. After graduating from Tama Art University’s Department of Graphic Design, he worked at an advertising agency before becoming a freelance illustrator. In recent years, he has been creating paintings and ceramic works with a supermarket theme.
https://prcdn.freetls.fastly.net/release_image/12759/3968/12759-3968-bc1a80f2121509ccf9191981c99ed223-643×701.jpg Convey peace with graphics that reflect the heart This T-shirt was designed by Los Angeles-based typographer She Chimp with the message “Peace will come if you wish for it.” The color is reminiscent of the original LOVE&PEACE T-shirt, and after 24 years, we have once again included a wish for peace. The pop and familiar design can be worn by both men and women.
https://prcdn.freetls.fastly.net/release_image/12759/3968/12759-3968-c061591565df04137f282fcc50ec0532-1920×1080.jpg 【NEW】THREE FIFTY STANDARD She Chimp’s typography T-shirt by LOVE＆PEACE PROJECT〈Navy〉 1 piece ￥5,500( 10% ￥6,020) Details and application >> https://feli.jp/s/pr2506203/6/ Typography artist She Chimp A typographer based in L.A. She has also worked on apparel designs for LACMA, the largest art museum on the West Coast, and collaborated with popular global brands. Her authentic graphics, which also evoke a sense of nostalgia, are gaining popularity around the world. Image
URL: https://prcdn.freetls.fastly.net/release_image/12759/3968/12759-3968-71a17b9c345d3a3db73d81211c2a728f-701×701.jpg Enjoy your own sensibility freely “I want to convey the sensibility of noticing the beauty of the earth to your heart.” With that thought in mind, photographer Sayo Nagase took photos of flowers and plants and printed them on this T-shirt. The set includes a layered top made of tulle material that evokes the image of soft, reassuring everyday scenery as if through a filter.
https://prcdn.freetls.fastly.net/release_image/12759/3968/12759-3968-c2f774aa76a2f8129658b26a4312121a-1751×1081.jpg 【NEW】mensha! ×Photographer Sayo Nagase Organic Cotton T-shirt & Tulle Top Set by LOVE & PEACE PROJECT 1 set ¥6,900 ( 10% ¥7,560) Details and application >> Photographer Sayo Nagase Born in Hyogo Prefecture. Based in Tokyo. To date, she has published 12 collections of her work through the Paris and Stockholm publishing house Libraryman and her own book label Yomogi Books. Nagase Sayo’s solo exhibition “EYE” will be held from June 10th (Tue) to June 22nd (Sun), 2025, and her latest photo book will be released to coincide with the exhibition. https://linktr.ee/say0ngs
https://prcdn.freetls.fastly.net/release_image/12759/3968/12759-3968-0e856f57f840672c50c3c2c0e0ab2883-595×701.jpg We were all children at one time This T-shirt is inspired by the wood carvings of sculptor Mio Hashimoto. Based on a sculpture of my dog Tsuki-kun when he was a puppy, the print expresses the warmth of wood and his adorable expression. The soft off-white color and loose silhouette make it unisex. The back features a subtle logo. Image
URL: https://prcdn.freetls.fastly.net/release_image/12759/3968/12759-3968-4dd23d9dd97e63d0cd7b573e5410fb7e-2026×1081.jpg 【NEW】YOU MORE! Organic cotton T-shirt of the child Moon made with Mio Hashimoto by LOVE & PEACE PROJECT ¥4,900 per piece ( 10% ¥5,360) Details and application＞＞ https://feli.jp/s/pr2506203/8/ Sculptor Mio Hashimoto He has a studio in an old house in northern Mie Prefecture, and carves animals in their natural form. The material is camphor wood. The sculptures are modeled after children who are or have been living in this world, and the aim is to create sculptures that allow you to meet those children again.
https://prcdn.freetls.fastly.net/release_image/12759/3968/12759-3968-de88deffb958402506f4ea271d7fc849-690×701.jpg I am who I am and accept each other’s individuality This T-shirt is a collaboration with “Elmer the Elephant” and is filled with the wish for peace. Based on the theme of “accept yourself as you are and share your joy,” it features a colorful mosaic pattern pocket on the front and is convenient for storing paperback books and plastic bottles. A scene from “Elmer and the Lost Bear” is printed on the back, making it a piece that you can wear with special feelings along with Elmer.
https://prcdn.freetls.fastly.net/release_image/12759/3968/12759-3968-d374d754aac17ddd7c9180799ddd965d-1796×1081.jpg 【NEW】UP. de wearable bag (R) “Elmer the Elephant” Take something special with you Organic cotton T-shirt by LOVE & PEACE PROJECT 1 piece ¥4,980 ( 10% ¥5,448) Details and application >>
https://feli.jp/s/pr2506203/9/ Elmer the Elephant The story of the patchwork elephant and the cheerful, mischievous Elmer is a
masterpiece published in 1968 by British picture book author David McKee. It has been translated into more than 60 languages and is loved all over the world. David’s messages, which are embedded in fun stories, always encourage us: to accept yourself as you are, to share your joy with someone, and that every day is a “special day.” Image
URL: https://prcdn.freetls.fastly.net/release_image/12759/3968/12759-3968-1b3f427de5f40699f07962f1ec743d52-698×597.jpg *This product was planned and manufactured by Grace Co., Ltd. under a commercialization contract with StylingLife Holdings Inc. A peaceful time like a cat yawning This T-shirt features a “yawning cat” motif, which represents the desire for peace. The adorable ceramic animals, carefully crafted in a workshop surrounded by nature in Shiga, gently bring comfort and a smile to the hearts of those who see them. Among them, the cat, which can be said to be the symbol of Kosei Kiln, was specially drawn by the potter’s owner, Koichi Maekawa, for this project. The cat, yawning leisurely, is filled with a wish for a calm daily life and peace.
https://prcdn.freetls.fastly.net/release_image/12759/3968/12759-3968-3b30e7a67c58a170fa5ffa2f79e72a21-1796×1081.jpg 【NEW】LAMIPLUS×KOSEI KILN Organic cotton T-shirt by LOVE＆PEACE PROJECT〈White〉 wishing happiness to Mya 1 piece ￥4,500 ( 10% ￥4,920) Details and application >> https://feli.jp/s/pr2506203/10/ Kosei Kiln Kosei Kiln is a small pottery studio located in Shigaraki, Shiga Prefecture. In the forest cleared by the previous generation, the family and employees work on manufacturing to foster a “life of fulfillment”. They create small animals one by one by hand, cherishing the individuality and warm expressions of each piece.
https://prcdn.freetls.fastly.net/release_image/12759/3968/12759-3968-b04958f02baca2887699f4552fcc6289-1026×348.jpg Don’t throw it away, connect it. A new form of traditional textiles This 100% organic cotton T-shirt is made by breathing new life into the leftover Banshu weaving fabric and imbuing it with a wish for peace. Making use of the fabric that had nowhere to go, the cut pieces of fabric are sewn on as is, and a message is layered in a color scheme to finish it off. The natural texture is attractive, and it comes with a drawstring bag that is convenient for traveling. You’ll have to wait until it arrives to find out which pattern you’ll receive.
https://prcdn.freetls.fastly.net/release_image/12759/3968/12759-3968-9a5cbb6480cdc91f99ea0b515bd86d0a-1796×1081.jpg 【NEW】el:ment Organic cotton T-shirt with words of peace on dormant Banshu weave〈with drawstring bag〉by LOVE＆PEACE PROJECT 1 set ￥5,400 ( 10% ￥5,910) Details and Application >>
https://feli.jp/s/pr2506203/11/ ◆Banshu Ori A traditional weaving fabric that has been nurtured in the rich nature of Kitaharima, Hyogo Prefecture, and has been around for over 200 years since the Edo period. The technique of “yarn dyeing” is used to dye the thread first and weaves it, creating a deep texture, rich color and a gentle feel. Wear the breath of flowers with digital herbarium This is a floral print T-shirt from Plantica, which conveys the message of love and peace through flowers. The beauty of delicate and fresh flowers is captured in live action, and the design incorporates the thoughts of the flower’s meaning, such as roses for “love” and sinus sinus sinus sinus sinus sinus sinus sinus sinus sinus sinus sinus sinus sinus sinus sinus sinus sinus sinus sinus sinus sinus sinus sinus sinus sinus sinus sinus sinus sinus sinus sinus sinus sinus sinus sinus sinus sinus sinus sinus sinus sinus sinus sinus sinus sinus sinus sinus sinus sinus sinus sinus sinus sinus This piece is casual yet elegant to wear.
https://prcdn.freetls.fastly.net/release_image/12759/3968/12759-3968-da0bb7590088f9b508b2676fdab8d7b5-1796×1081.jpg 【NEW】Lib in Comfort x Plantica Beautifully Blooming Cotton T-shirt by LOVE & PEACE PROJECT 1 piece ¥4,400 ( 10% ¥4,810) Details and Application >> https://feli.jp/s/pr2506203/12/ plantica We work on space design, installation, product design, and more, connecting the fields of art, fashion, lifestyle, and media related to flowers. ◆LOVE & PEACE Project This project began on September 11th, 2001, following a sad incident in New York, with the message “A happy future for children all over the world.” The T-shirts that were sold in 2001, which featured a message of peace, were bought by 70,000 customers in a year. After that, items that were collaborated with various people whom they resonated with their feelings were sold with funds, and the funds gathered are being used as the Felissimo Children’s Fund.
https://prcdn.freetls.fastly.net/release_image/12759/3968/12759-3968-995179858454ae8160702848f887a6c3-522×116.jpg ◆What is Felissimo Children’s Fund Born from the “LOVE & PEACE Project,” a portion of the sales prices of the products planned are kept as a fund, and are used to support medical and educational support for children around the world who are facing difficulties due to conflicts and disasters around the world. ◆Previous Activities ・Advertising on the front page of newspaper The response has been so high that production can’t keep up. ・2002 T-shirt Wearing Event for 60,000 T-shirts Photos were sent from all over Japan, and an event was held to pray for peace by 60,000 people wearing the same T-shirts. ・2003 photo book “PEACE BOOK” is on sale
https://prcdn.freetls.fastly.net/release_image/12759/3968/12759-3968-b234e54305aa086589b7f9adde4fd1ee-1796×1081.jpg ◆Felissimo’s 60th anniversary project “STAGE60” STAGE60 will bring together the planning skills and experience in social contributions that Felissimo has cultivated so far, with the core value of “happiness to be happy together” and will develop a total of 60 projects that will make you look forward to the future for five years. The 60 projects contain a story of “returning favor” that expresses gratitude for 60 years, the “value we want to deliver again now” through the reprint project, and the “co-creation and challenge” that will continue into the next 60 years. We aim to attract a total of over 10 million people through participatory planning and
collaboration. Based in Kobe, Hyogo Prefecture, where its head office is located, we are working on a diverse range of 60 projects together with experts from around the world, local and traditional areas across Japan, and many other areas, and are scheduled to be announced one after another. Special site >> https://feli.jp/s/pr2506203/13/ ◆Three things you can do right away I want to help, something, but I don’t know what the problem is and what I should do. We introduce “3 things” that can be done right away in such situations, from “GO!PEACE!”, aspires to create a “pleasant future” with everyone. Why not give us a relaxing and peace of mind for just 100 yen? GO!PEACE! >>
https://feli.jp/s/pr2506203/14/
https://prcdn.freetls.fastly.net/release_image/12759/3968/12759-3968-0680f2f727e1833a25589c8a1d0ebab9-724×248.jpg ◆Telephone orders and inquiries:Toll free number: 0120-055-820 (no call charges) Reception hours: Weekdays/9am-5pm *Some IP phones may not be available. *We record calls from customers to confirm and record the contents. ◆Happiness to make both of you happy “FELISSIMO”: Founded in May 1965. We are a direct marketing company that sells our own products, including fashion and miscellaneous goods, through our own media such as catalogs and the web. We are also promoting projects in collaboration with each region, such as the operation of Kobe Port Tower, and are working to contribute to regional revitalization. Everyone can become creators and gifts of happiness. Everyone can become someone who receives happiness. We are engaged in business activities aimed at simultaneously realizing “business potential, originality, and sociality” with the “happiness that will make us happy together” as our core value.
https://prcdn.freetls.fastly.net/release_image/12759/3968/12759-3968-96751490d501e51ef4bfd622a581232e-1150×300.jpg Felissimo celebrated its 60th anniversary on May 8, 2025. – Company Profile — Company name: Felissimo Co., Ltd. Head office address: 7-1 Shinkocho, Chuo-ku, Kobe, 650-0041 Representative: President and CEO Yazaki Kazuhiko Founded: May 1965 Stock Code: Tokyo Stock Exchange Standard 3396 Business content: Direct marketing business, which sells in-house developed products to consumers across the country through catalogs and websites. ◆Website >> https://feli.jp/s/pr240301/1/ ◆What is “Felissimo Regular Delivery”?・How to enjoy >>
https://feli.jp/s/pr240301/2/ ◆X >>
https://twitter.com/FELISSIMO_SANTA ◆Instagram >>
https://www.instagram.com/felissimo_official/ ◆Felissimo’s social activities >> https://feli.jp/s/pr240301/4/ ◆Fund activities aimed at a happy society together with you >> https://feli.jp/s/pr240301/5/ Details about this release *This email was sent automatically, so please do not reply.
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