PARCELLE Co., Ltd. Oita’s first PARCELLE JEWELRY POP ​​UP SHOP opens at Tokiwa Main Store

[PARCELLE Co., Ltd.] Oita’s first [Parcell Jewelry] POP ​​UP SHOP opens at Tokiwa Main Store ​ Image
URL: PARCELLE Inc. Press release: June 20, 2025 Oita’s first [Purcell Jewelry] POP ​​UP SHOP opens at Tokiwa Main Store Limited time only [Thursday, June 26th to Wednesday, July 2nd] A jewelry event where everything is one-of-a-kind. Also available to order
https://prcdn.freetls.fastly.net/release_image/139789/158/139789-158-4b2a8e3bf51d3d1abb3a8f706853eca8-1080×729.jpg PARCELLE JEWELRY POP UP SHOP ― First store opened in Oita Prefecture. Enter the free and colorful world of jewelry – PARCELLE JEWELRY, a jewelry brand from Ebisu, Tokyo, will hold a limited-time pop-up shop at the special venue next to the south escalator on the first floor of the Tokiwa Main Store in Oita for seven days from Thursday, June 26, 2025 to Wednesday, July 2, 2025. This is Parcel Jewelry’s first store in Oita Prefecture. We will be introducing a lineup that matches the season, including colorful color stone jewelry and natural color diamonds that seem to capture the natural expression as it is. What we value is the idea that “jewelry should be more free and more fun.” We hope that this week will be an opportunity for you to experience this worldview by actually holding our pieces in your hands and interacting with us. All of our staff are looking forward to meeting you all for the first time in this new place. ■PARCELLE JEWELRY’s 4 most popular series All of our jewelry is unique, born from the encounter of timeless beauty and the skilled handiwork of our artisans. Purcell Jewelry offers jewelry that quietly complements your everyday outfits, with the concept of “jewelry that is close to your heart.” This time, we are introducing the brand’s four popular collections for the first time in Oita. Each series has a different story and sensibility. ○Pomponne “Pomponne” is a bouquet-like ring known as a signature of Purcell Jewelry. The classic center stone surround and hammered arms are impressive, giving it a sophisticated and glamorous look. There are also many variations with unique stone combinations such as “Pomponne Mosaic”.
https://prcdn.freetls.fastly.net/release_image/139789/158/139789-158-1b13d5ea094283de4ecb3f725ce6a6a4-1080×1080.jpg Pomponé series: from 80,300 yen including tax (K10YG, natural stone) ○Mille Gothic “Mille Gothic” is reminiscent of the architectural beauty of Gothic architecture. The sharp-angled stone base and the vertical and horizontal lines create a shape that exudes a quiet strength. For those who want to add a touch of sophistication to their outfit.
https://prcdn.freetls.fastly.net/release_image/139789/158/139789-158-fe3ddfc77c1333bdfb1a65e695c34440-1080×1080.jpg Mille Gothic Series: From 95,700 yen (tax included) (K9YG, diamonds, natural stones) ○Mille Chainon “Mille Chainon” is decorated with millegrain, which symbolizes happiness and eternity. It is a design that will be loved by generations, combining the taste of antiques with a modern sense of balance.
https://prcdn.freetls.fastly.net/release_image/139789/158/139789-158-8487fffc22ae78408c607fec45266bcd-1080×1080.jpg Milchenon series: from 95,700 yen (K10YG, SV, diamond, natural stone) ○Cent Couleur “Cent Couleur” is named after 100 colors. A collection that makes use of the contrast between the color of the stone and the light. Natural stones and pearls with a natural look gently fit a variety of styles.
https://prcdn.freetls.fastly.net/release_image/139789/158/139789-158-f3e8d711d89b1dfc452d2db6c0cfcccd-1080×1080.jpg Saint Couleur Series: From 95,700 yen (tax included) (K10YG, diamonds, natural stones) All series are one-of-a-kind and available only while supplies last. We hope you will take this opportunity to experience the Purcell Jewelry collection. *The types and arrangements of natural stones and diamonds are all different. The images shown are examples and may differ from the actual product. Thank you for your
understanding. ■Semi-orders are also accepted At the POP UP SHOP, we also accept semi-orders, which are very popular. Customers can choose their favorite natural stone from the collection carefully selected by Purcell’s buyers and have it tailored into jewelry. It will be a one-of-a-kind, original piece of jewelry just for you. However, since it is handmade by artisans, it will take about two and a half months to deliver. For more information, please ask the staff at the store. ○Order example: Art Nouveau This piece is impressive for its flowing curves and three-dimensional structure. The crown-shaped setting is adorned with a rose-cut diamond, and the tall form adds depth to your fingertips. The combination of gold and platinum creates a classical and supple presence. This is jewelry that quietly makes a statement and looks great on pinky and index fingers.
https://prcdn.freetls.fastly.net/release_image/139789/158/139789-158-4a36d7717edd49f89e2a669e8e25b95d-1080×1080.jpg Art Nouveau: From 376,200 yen (tax included) (Pt950/K10YG, diamond) ○Order example: Victorian Leaf A voluminous ring with a design that evokes the glamorous atmosphere of the Victorian era, that you will want to hold in your hands. The platinum leaf motif design, which also serves as a claw to hold the gemstone, is an accent. The diamonds scattered around the ring further accentuate the delicacy of the ring. The glamorous curve that narrows from the top to the arm makes your fingertips look beautiful and elegant. It is a ring that you will want to own someday, and is worthy of a lifetime.
https://prcdn.freetls.fastly.net/release_image/139789/158/139789-158-a3c6f192b946875b87c35753468f8837-1080×1080.jpg Victorian Leaf: From 251,900 yen including tax (Pt950/K10YG, natural stone) ■Greetings from Kotoe Shinada, representative of Parcel Jewelry Nice to meet you. My name is Kotoe Shinada from Parcel Jewelry. Our brand was born in Ebisu, Tokyo, and thanks to you, this year marks our 12th year. Our skilled craftsmen carefully craft each piece of jewelry using colorful gemstones, and we deliver “jewelry that touches the heart” that can be worn with your everyday outfit. We are honored to be able to visit the Tokiwa Main Store in Oita for the first time. This was an opportunity to introduce a wide variety of jewelry, from popular standard series to new items that will look great with early summer outfits and one-of-a-kind items. There will be some items that you don’t usually get to see, so please stop by if you are in the area. We deliver Purcell Jewelry with all our heart so that even customers who are seeing it for the first time can feel the world view and warmth of the handiwork. We look forward to seeing you there.
https://prcdn.freetls.fastly.net/release_image/139789/158/139789-158-47fd4cb0f9b63b56543d5d7a9a447b48-3500×2333.jpg Kotoe Shinada Oita Tokiwa Main Store Limited Time POP UP SHOP ○Period: From Thursday, June 26, 2025 to Wednesday, July 2, 2025 ○Location: Special venue next to the south escalator on the 1st floor of Tokiwa Main Store, 2-1-4 Funai-cho, Oita City, Oita Prefecture, 870-8688 ○Phone: 03-6805-1681 (Parcelle Jewelry Headquarters) ○Email: info@parcelle.jp ○Business hours: 10:00-19:00 *Closed at 17:00 on the last day ○Instagram: parcelle_event (Event-only account) *Business days and business hours may be subject to change. Please note in advance. About Tokiwa Main Store Founded in 1936, it is the department store with the longest history in Oita Prefecture. As a
long-established store representing its hometown of Oita City, it is the city’s only full-line department store, offering a wide range of products including fashion, miscellaneous goods, and food. In addition to being conveniently located within walking distance of Oita Station, it actively hosts local events and is loved by people of all ages. It continues to provide a high-quality shopping experience while being an integral part of everyday life. ○Store site:
https://www.tokiwa-dept.co.jp/honten/ ○Instagram:
https://www.instagram.com/tokiwa_honten/ Jewelry that is close to your heart. PARCELLE JEWELRY The concept of PARCELLE JEWELRY, which started in 2013 as a small street-front store in Ebisu, Tokyo, is “jewelry that is close to your heart.” Jewelry is carefully crafted one by one by Japanese craftsmen, cherishing the techniques of the good old days, and is a partner that will add color to your daily life. Currently, it is available at the Ebisu main store, Takashimaya in Shinjuku, Yokohama, Kyoto, and Osaka, Hanshin Department Store Umeda Main Store, Abeno Harukas, Daimaru Fukuoka Tenjin store, and Tsuruya Department Store, as well as at pop-up shops nationwide. ○Operating company: PARCELLE Co., Ltd. | Parcel Co., Ltd. ○Representative Director: Shinada Kotoe ○Established: 2013 (incorporated in 2015) ○Head office: 5F Osaki Building, 3-27-13 Shibuya, Shibuya-ku, Tokyo 150-0002 ○Corporate website: https://parcelle.jp/ ○Instagram:
https://www.instagram.com/parcelle_jewelry/ ○Official LINE:
https://page.line.me/713ofhwa
○小红书：https://www.xiaohongshu.com/user/profile/673ae7d8000000001d02c69d More information about this release *This email was sent
automatically, so please do not reply.