Ray-Ban A$AP Rocky and Ray-Ban release “THE WAYFARER PUFFER”

【Ray-Ban】 A$AP Rocky and Ray-Ban announce “THE WAYFARER PUFFER” ​
Ray-Ban Press release: June 20, 2025 A$AP Rocky and Ray-Ban release “THE WAYFARER PUFFER” A bold collaboration that fuses art, culture and style
https://prcdn.freetls.fastly.net/release_image/5515/65/5515-65-5f854e9a6eeb743febfe271d1575f9c3-1080×1080.jpg Milan, Italy – June 20, 2025 – Ray-Ban and A$AP Rocky have officially announced the latest evolution of the iconic model, “The Wayfarer Puffer,” and the campaign. It will be released worldwide on June 20, 2025. A$AP Rocky, Ray-Ban’s first creative director, reinterprets the legendary Wayfarer with his innovative vision. With a bold,
three-dimensional, and uncompromisingly fresh design, he embodies a world view where hip-hop roots and high fashion come together. The Wayfarer Puffer is more than just a new release, it is a cultural icon. Inspired by the art world, the iconic silhouette has been reimagined with bold imagination. The campaign combines art, fashion, culture and A$AP Rocky’s unwavering vision. The photo was taken in his hometown of Harlem, New York, and street cast the residents and artists of the city that raised him. The result is a personal style portrait that tells a story of its own, where the real atmosphere of the local community intersects with sophisticated style. “The Puffer is my first interpretation of the classic Wayfarer,” says A$AP Rocky.
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https://prcdn.freetls.fastly.net/release_image/5515/65/5515-65-149a254859b79d0db0a5ac1050f469fd-3900×3900.jpg World-class style from Harlem: From the Met Gala to the Cannes Film Festival The Wayfarer Puffer was first unveiled at the 2025 Met Gala by A$AP Rocky, who appeared wearing a one-of-a-kind custom-made version handcrafted in Italy. The design, featuring an oversized 18-karat gold logo, natural diamonds and gemstones, and rivets, captivated the audience, and the Wayfarer Puffer established itself as a new symbol of sophisticated streetwear. Later, at Rocky’s yacht party at the Cannes Film Festival, Wayfarer Puffers were unveiled in vibrant colors such as red, white, yellow and pink. Worn by
trendsetters and artists, they proved their presence as this summer’s must-have eyewear.
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https://prcdn.freetls.fastly.net/release_image/5515/65/5515-65-a001c0aad262335c0c9aee378b23acde-2700×2700.jpg “The Wayfarer Puffer” Product Details: 7 colors, 30,800 yen each (tax included)
https://prcdn.freetls.fastly.net/release_image/5515/65/5515-65-b94c100a7964ee58d5450f5c6db7eb4d-1080×1080.jpg Wayfarer Puffer Black Hip-hop roots meet bold, sophisticated style in this model. The rounded, three-dimensional frame reinterprets the classic silhouette. Timeless Ray-Ban cool meets Rocky’s bold creativity. Edgy yet versatile, this sleek black model is a statement piece that makes a statement.
https://prcdn.freetls.fastly.net/release_image/5515/65/5515-65-14e203066b5baa7562dbd8f18ac9b9b5-1080×1080.jpg Wayfarer Puffer Red Fire up your style with this red Wayfarer puffer. A$AP Rocky’s stylish new collection adds a bold twist with a vibrant red frame that catches your eye. The billowy silhouette combines Rocky’s hip-hop vibe with his artistic vision. This classic Wayfarer is infused with a striking color impact.
https://prcdn.freetls.fastly.net/release_image/5515/65/5515-65-fd3594f11274e5a49248b7d2951f3dc1-1080×1080.jpg Wayfarer puffer white The white Wayfarer Puffer exudes futuristic cool. A$AP Rocky reinterprets this iconic shape with a curved, sculpted frame for a modern twist on classic eyewear. Bold yet timeless, the striking white colorway embodies Rocky’s unique blend of art, fashion and culture.
https://prcdn.freetls.fastly.net/release_image/5515/65/5515-65-58849886551b6a77fac9a9fabf699f00-1080×1080.jpg Wayfarer Puffer Blue Dark blue “Wayfarer The “Puffer” is a pair of glasses that symbolizes the fusion of “cool” and “creativity” embodied by A$AP Rocky. The deep blue, bulging frame exudes a highly
fashionable presence while retaining the classic Wayfarer shape. This model, which exquisitely blends hip-hop roots with modern style, is an accessory that stands out in any situation.
https://prcdn.freetls.fastly.net/release_image/5515/65/5515-65-222077cfc723a0658fe265261dd7a2f4-1080×1080.jpg Wayfarer puffer pink Be bold and expressive in vibrant pink. The long-awaited bright pink version of A$AP Rocky’s Wayfarer Puffer is here. With an iconic puffy silhouette and vibrant color, this model is a piece that emphasizes your individuality. Rocky’s creative sensibility adds a playful and bold touch to the classic Wayfarer, elevating it into a true statement piece.
https://prcdn.freetls.fastly.net/release_image/5515/65/5515-65-2f26df365a5a03de4e0ee6864a674716-1080×1080.jpg Wayfarer puffer green Fresh, vibrant and absolutely bold, A$AP Rocky’s Wayfarer Puffer reimagines the iconic silhouette with a bulging, three-dimensional frame and striking green finish. Embodies Rocky’s vision of “art x fashion,” this model is a bold reinterpretation that breaks conventions while exuding cool and confidence.
https://prcdn.freetls.fastly.net/release_image/5515/65/5515-65-8949c9d8a9b92ec828c64be0342fd817-1080×1080.jpg Wayfarer Puffer Yellow A style that shines brightly like the sun and is true to yourself. Wear confidence in the Wayfarer Puffer. A$AP Rocky combines art and attitude in this electric colorway that accentuates the collection with vibrant yellow and bold, billowy frames. Full of eye-catching energy, this model is a fearless reinterpretation of an eyewear icon. The Wayfarer Puffer will be available for purchase on Ray-Ban’s official online store from 1:00 AM on June 21, 2025 (Japan time). It will be released at Ray-Ban stores and some authorized Ray-Ban retailers in Japan. About A$AP Rocky Multi-talented artist, entrepreneur, actor, and fashion icon, A$AP Rocky (real name Rakim Mayers) has taken the world by storm since his debut in 2011. Rocky continues to achieve success in the music industry, garnering over 17.5 billion streams to date. Additionally, his music videos have collectively received over 3.5 billion views on YouTube. In 2018, his critically acclaimed debut album,
LONG.LIVE.A$AP, and his second album, AT.LONG.LAST.A$AP, both debuted at #1 on the Billboard 200. He then released his long-awaited third studio album, “TESTING,” which achieved over 1 billion streams worldwide. Recently, he announced new songs “HIGHJACK” and “RUBY ROSARY” featuring J. Cole. These songs will be included in his upcoming fourth studio album, “Don’t Be Dumb.” A$AP Rocky has also been featured in advertising campaigns for many famous brands. His creative agency, “AWGE,” has partnered with Marine Serre, Amina Muaddi, Selfridges, JW Anderson, MTV, and others, and has supported the careers of artists such as Playboi Carti, slowthai, and Smooky MarGielaa. In June 2024, he made his debut with the highly anticipated show “A$AP Rocky: AMERICAN SABOTAGE” at Paris Fashion Week. About Ray-Ban Ray-Ban was born in 1937. The name Ray-Ban, which comes from the function of sunglasses itself, “blocking light,” began in 1923 when a pilot of the US Army Air Force requested the development of sunglasses that would protect pilots’ eyes from the glare of the sun and ultraviolet rays. After six years, the “Aviator” was born, and the Ray-Ban brand was born at the same time as it was commercialized. While maintaining the same style since its birth, the Aviator is still a traditional style today. It frequently appears in the music and movie scenes, becoming a cultural symbol in any era, and never being swayed by a single trend, it has always maintained its unique style. Since supporting American pilots’ challenges to new frontiers 80 years ago, it has continued to exist as an authentic and free brand. It is loved by many musicians and celebrities, and continues to be loved by many people around the world as a brand that is ahead of the times. Ray-Ban is part of the Luxottica Group. https://japan.ray-ban.com X /@ray_ban Instagram:@rayban *This email has been sent automatically, so please do not reply.