[Casio Computer Co., Ltd.] Victory in unfair competition lawsuit in China
Casio Computer Co., Ltd. Press release: December 12, 2024 Success in unfair competition lawsuit in China Casio Computer Co., Ltd. (hereinafter referred to as “the Company”) was sued by Guangdong Province’s highest The court issued an appeal judgment and our company won the case. It was recognized that the Company’s shock-resistant watch “G-SHOCK” and “GA-110” series fall under the category of “decoration of products with a certain degree of influence,” and both defendants created designs similar to “GA-110” without permission. It was determined that its use constituted an act of unfair competition that confuses consumers. As a result, a judgment was passed ordering both defendants to pay 3 million yuan
(approximately 65 million yen) in damages. *1: Converted at 1 yuan = 21 yen This court case is the first for our company to be granted protection under the Unfair Competition Prevention Act for a product design for which the design rights have expired. The “G-SHOCK” “GA-110”, which was released in China in 2010, is a popular series that boasted the highest sales in China for the five years from 2016 to 2020. By submitting sales results and advertising as evidence, we believe that the distinctive design of the GA-110 is a remarkable design that distinguishes it from ordinary wristwatches on the market, and that it is widely recognized by Chinese consumers. We have proven that it is. In addition, considering the sales record and the defendant’s infringing behavior and malicious intent, a high compensation amount of 3 million yuan was awarded.
https://prcdn.freetls.fastly.net/release_image/40622/405/40622-405-f7008716cb67eeb0507dae266b2d6dcc-1080×1440.jpg “G-SHOCK” “GA-110” Our company’s “G-SHOCK” is a shock-resistant watch that was born in 1983 from the developer’s desire to create a durable watch that would not break even if dropped. Since then, it has been loved by people all over the world for its impact resistance and unique design, and has grown into a global brand, with a cumulative total of 150 million units shipped to over 140 countries around the world. . Our company has contributed to society by providing innovative products and services, with the goal of “bringing each and every person joy beyond today through the power of making surprises more accessible.” In order to prevent customers from accidentally purchasing counterfeit or similar products, we will continue to take strict action against unauthorized use or infringement of our patents, designs, trademarks, and other intellectual property rights, and maintain our brand value. We will continue to strive to improve.
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