[Samsonite Japan Co., Ltd.] Samsonite Black Label opens Asia’s largest flagship store in Ginza, Tokyo Samsonite Japan Co., Ltd. Press Release: June 23, 2025 Attention Media Samsonite Black Label opens Asia’s largest flagship store in Ginza, Tokyo
https://prcdn.freetls.fastly.net/release_image/31047/85/31047-85-ff27d2b05839abcbb758e9a4e5a054e9-3571×2525.jpg Samsonite Japan Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Hiroyuki Zota) will open the largest Samsonite Black Label flagship store in Asia (253 square meters) in Ginza, Tokyo, one of the world’s leading luxury shopping areas, on Friday, June 27, 2025. This store will be the first in Japan to incorporate the concept of “Japanese style,” taking advantage of the unique regional
characteristics of Ginza, where tradition and culture live. This store marks an important milestone in Samsonite’s retail strategy in Asia, and will provide high-quality products and services as well as serve as a symbolic base for the brand’s future expansion. Ginza, the center of luxury and culture Ginza, where tradition, culture and modernity come together in harmony and where genuine value lives, is a city that deeply resonates with the premium values of Samsonite Black Label. As one of Asia’s leading luxury shopping destinations, this location combines sophisticated Japanese aesthetics with global sensibilities, providing a special space that is the perfect place to experience the brand. Subrata Dutta, President, Asia Pacific and Middle East, said: “The opening of our flagship store in Ginza is of great significance to us. The store experience, which is innovative yet respectful of local culture, responds to the delicate sensibilities of the Japanese market and we are confident that it will be a driving force for our growth in Asia.” Hiroyuki Zota, President and CEO of Samsonite Japan Co., Ltd., also said the following. “Japanese customers have a deep understanding of quality, craftsmanship, and the meaning behind them. This new store is designed not just as a place to shop, but also as a special space where Japanese aesthetics and the brand’s values resonate. From the store design to the details of the service, we want to continue to provide an experience that is in line with our customers’ needs.” A space woven with Japanese aesthetics This 253 square meter flagship store is designed as a concept store that skillfully expresses the luxury of global sensibility and the aesthetics and cultural background of Ginza. For example, the entrance incorporates a modern reinterpretation of the traditional lattice design of shoji screens, and the facade features a design that expresses the delicate and organic texture of washi paper. The warmth of the materials and the beauty of minimalism coexist, providing visitors with a sophisticated and tranquil atmosphere. In addition, a “bonsai” and “ZEN GARDEN” are installed in the center of the store, expressing the rich natural beauty of Japan, the spirit of Zen, and harmony.
https://prcdn.freetls.fastly.net/release_image/31047/85/31047-85-67877a43a944bbd535f8e799e6db42fb-3571×2525.jpg Innovative Wall Display As a symbol of Samsonite’s innovation, a wall display introducing the latest wheel technology will be exhibited. Visitors can visually experience the inner structure of the latest Aero-Trac(TM) suspension wheel, which is quieter and smoother. Personalization bar The store has a “personalization bar” dedicated to engraving to enhance personal value. In addition to a free engraving service for tags that come with products, luggage tags exclusive to the Ginza store are also on sale. The luggage tags for sale will be available in five different graphics featuring iconic Japanese locations: “GINZA,” “TOKYO,” “OSAKA,” “KYOTO,” and “JAPAN.” The service will allow customers to preserve their travel memories in a tangible form. Ginza Limited Model To commemorate this grand opening, we will be releasing limited models from our travel and business collections, which feature high-quality materials and sophisticated designs. From “Richmond 2”, which has an elegant and nostalgic appearance, comes an opening commemorative model that exudes the sophisticated atmosphere of Ginza. The silver-tone body reminiscent of aluminum is combined with a leather handle and luggage tag, as well as matte gold metal parts to create an exceptional sense of luxury. The interior is lined with a black paisley pattern that has an elegant luster. This is a special model with attention to detail. ・Spinner 55 81,400 yen ・Spinner 68 92,400 yen ・Spinner 75 97,900 yen ・Spinner 76 Trunk 101,200 yen
https://prcdn.freetls.fastly.net/release_image/31047/85/31047-85-2d706082c3ecdb5778f94734f05009f8-1801×2700.jpg This briefcase from the business collection “Hoxton” is available only at the Ginza store and was designed to be paired with the “Richmond 2”. The soft grey leather fits comfortably in your hand, and the handles and parts are in the same natural tan colour as the Richmond, giving it a modest yet elegant appearance. It has a sophisticated design that fits in with modern business casual styles. – Single briefcase 83,600 yen – Briefcase L 93,500 yen
https://prcdn.freetls.fastly.net/release_image/31047/85/31047-85-47180a16b36da58ce7502712ead79e9a-1801×2700.jpg Store Information Samsonite Black Label Ginza Store 1st floor, Bunshodo Ginza Building, 3-4-12 Ginza, Chuo-ku, Tokyo TEL 03-6263-2099 About Samsonite Founded in 1910, Samsonite is a world-leading luggage brand and trendsetter in travel solutions, with a proud legacy of excellence. Known for its groundbreaking research, development and innovation, Samsonite has achieved many industry firsts since its founding, including the world’s first suitcase with wheels and its own proprietary ultra-lightweight and durable materials. Currently, it is a lifestyle brand offering a wide range of products, including suitcases, travel, business and casual bags. Samsonite will continue to support travelers’ journeys with lighter and tougher products. ■Company information Company name: Samsonite Japan Co., Ltd. location ：5F F.Nissay Ebisu Building, 3-16-3 Higashi, Shibuya-ku, Tokyo 150-0011 ■Contact information Samsonite/Samsonite Japan
https://www.samsonite.co.jp/ 0800-12-36910 *This email has been sent automatically, so please do not reply.
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