BranPeak LLC The one and only sustainable luxury brand “Musubu STUDIO” wears “Setouchi Blue” – After its debut at Cannes, the brand unveils its “Setouchi Collection 2025” from its origins in Setouchi to the world for the first time

【BranPeak LLC】 The one and only sustainable luxury brand “Musubu STUDIO” wears “Setouchi Blue” – After its debut at Cannes, the brand unveils its “Setouchi Collection 2025” for the first time from its origins in Setouchi to the world ​
BranPeak LLC Press release: June 23, 2025 The one and only sustainable luxury brand “Musubu STUDIO” wears “Setouchi Blue” – After its Cannes debut, the brand debuts its “Setouchi Collection 2025” from its origins in Setouchi to the world Upcycling vintage obi x collaboration with local creators. A new model of circular luxury from Japan is announced in Kagawa and is now on sale online!
https://prcdn.freetls.fastly.net/release_image/152366/3/152366-3-ff3752d8002959a5e3e95ec2448b8bfa-1920×1080.png Musubu STUDIO Setouchi Collection 2025 June 23, 2025 BranPeak LLC (Musubu STUDIO) Musubu STUDIO, a
sustainable luxury brand from Japan that made its debut in Cannes in May 2025, has announced its new collection, “Setouchi Collection 2025 – From the place of origin, the place of art, Setouchi to the world,” which will be sent from its origins in Setouchi to the world. Born from the friendship between two women, this brand was born when the founder, who has experience working for global fashion brands such as the LVMH Group, and a designer from Setouchi reunited. Inspired by the climate and culture of Setouchi, the brand offers one-of-a-kind bags and accessories made from upcycled vintage obi. The brand features an elegant design based on the color “Setouchi Blue,” which is
reminiscent of the sea and sky of Setouchi. This collection, which was created in collaboration with local creators, will be exhibited at the Setouchi Tabito lodge in Sanuki City, Kagawa Prefecture from June 24th, and will be available for sale online. Based on the concept of “from local to global”, this project was realized through thorough local collaboration, with all footage shot on location in Setouchi and all creators from Setouchi. It is also a demonstration experiment of “circulation” that goes beyond being a simple fashion brand, directly connecting the local and global. ■ Setouchi Collection 2025: A unique story woven by the Setouchi Blue “Setouchi Collection The theme color for “2025” is “Setouchi Blue,” an interweaving of calm sea and sky. The delicate weaving of gold and silver threads expresses the sparkle of light reflected on the surface of the sea. All items are carefully selected vintage obi belts that have been carefully untied and reconstructed one by one. They are special, one-of-a-kind items that are suited to modern lifestyles. ■ Product lineup This collection includes five items: clutch, tote, sacoche, earrings, and hair accessories. Each piece is made with a unique obi and 100% silk, making it truly “wearable art.”
https://prcdn.freetls.fastly.net/release_image/152366/3/152366-3-1a80d5006d66027bbb4ee8a47bd5388d-1920×1080.png Setouchi Collection: Double ribbon clutch and Setouchi blue Mizuhiki accessories with Musubu logo motif
https://prcdn.freetls.fastly.net/release_image/152366/3/152366-3-45d2733068e287df0c5006d7b6f1465c-1819×1819.png Setouchi Blue Double Ribbon Clutch Double Ribbon Clutch (Double Ribbon Clutch) A one-of-a-kind clutch bag with a pure blue color reminiscent of the Seto Inland Sea. The double ribbons add a touch of glamour to summer parties, resorts, and special days. A “wearable art piece” carefully crafted by hand using traditional obi fabric. Product page
https://prcdn.freetls.fastly.net/release_image/152366/3/152366-3-a553d17642e682ccbed501923cf43c6a-1819×1819.png Setouchi Blue Signature Silk Tote Signature Silk Tote This tote bag is made by selecting the most beautiful surface from a blue band reminiscent of the Seto Inland Sea. It exudes a tranquil and dignified presence, just like a painting. A high-quality “everyday art piece” that fits neatly into A4 size and 13-inch laptops and suits both business and casual occasions. Product page
https://prcdn.freetls.fastly.net/release_image/152366/3/152366-3-9d9d98464e2c100a224629153290f0ac-1819×1819.png Setouchi Blue Everyday Sacoche The Everyday Sacoche A sacoche that gently adds color to your everyday life, with the Setouchi blue color shining through. Its minimalist size just fits a smartphone and a small wallet, making it perfect for light outings or travels. Made using traditional obi fabric, it adds a “tying” accent that stands out against simple outfits. Product page
https://prcdn.freetls.fastly.net/release_image/152366/3/152366-3-3e0a1399e5fe6dd027c2eaa3dfdc5b2b-1819×1819.png Setouchi Blue Mizuhiki Accessories Musubu Ume Accessories Summer drops that tie the Setouchi blue. Musubu STUDIO’s symbolic “plum” is expressed in Mizuhiki, and the memories of the sea are layered on top of it. The cool colors turn the everyday into art. Hair ties with a plum motif, hand-tied one by one by Mizuhiki craftsmen. Whether you tie it in your hair or wrap it around your wrist, the light Setouchi blue gently complements your summer outfit. The plum earrings are blue drops wrapped in a delicate light that add a sparkle to the summer sunshine. Product page (piercing) Online sales page:
https://musubustudio.com/setouchi-collection-2025 ■ Brand movie released | Musubu STUDIO “Setouchi Collection 2025” “From the land of origins and art, Setouchi, to the world.” A brand movie has been completed that expresses the world view of Musubu STUDIO’s new collection “Setouchi Collection 2025” with beautiful images. The setting is a spectacular place also known as the “Aegean Sea of ​​Setouchi.” This video is available on the Musubu STUDIO official website, official YouTube, and official Instagram. Youtube:
https://youtu.be/gCFBMev7nEU Official website:
https://musubustudio.com/ ■ A Made in Setouchi production system that focuses on the Setouchi region Musubu STUDIO is taking on the practical challenge of “from the local area to the world”. Using major production companies in Tokyo or overseas guarantees a glamorous and sophisticated finish. However, there are still unknown talents and materials hidden in the local areas. So let’s build a “stage” that can aim for globalization from local through our own brand. –With this in mind, Setouchi Collection 2025 is committed to being “all made in Setouchi”. All of the production staff are creators with ties to the Setouchi region, including Kagawa and Ehime. From the filming location to the props, we actively incorporate the cultural assets of the region.
https://prcdn.freetls.fastly.net/release_image/152366/3/152366-3-99395fe0089a1b97fd923222abadae9d-2048×1366.jpg Sanuki Temari balls borrowed from the Sanuki Toy Museum and Aji stone from Sanuki melted into glass in the Seto Inland Sea blue color. Glass photographed with the product (location: Tabito, Setouchi) Video production: WhitePlanet, a video branding company run by two Generation Z brothers from Kumakogen Town, Ehime Still photography: Kagawa Prefecture-based photographer Tatsuma Omine Location: Setouchi Tabito (Tsuda, Sanuki City, Kagawa Prefecture) Traditional crafts cooperation: ・Sanuki Temari (Cooperation: Sanuki Toy Museum) A traditional Sanuki craft made by hand stitching cotton thread dyed with plants, with a unique beauty. ・Aji Glass (Designer’s personal property) Art glass made from Aji stone in Kagawa, with a Seto Inland Sea blue color as clear as the sea. All the props used in this video and exhibition are meant to convey the charm of Setouchi culture and handicrafts. “We want to share not only our products but also the charm of the region with the world.” We are building a global model from a local area with our own hands. This is not just about revitalizing the region, but also an experiment in “connecting” world-class creativity with traditional culture. ■ Musubu STUDIO’s first mini pop-up “Setouchi Collection 2025” exhibition & Instagram live broadcast Dates: 24th June (Tue) – 31st August (Sun) 2025 (tentative) Exhibition location: 2571-248 Shioda, Tsuda-cho, Sanuki-shi, Kagawa Prefecture, inside “Setouchi Tabito” After its global debut in Cannes in the south of France, Musubu STUDIO is returning to its origins, the Setouchi region. This time, to commemorate the completion of the “Setouchi Collection 2025,” created in collaboration with local creators, we will hold our first mini pop-up exhibition.
https://prcdn.freetls.fastly.net/release_image/152366/3/152366-3-656b6aac39a2147fa388cbc3038c84be-2048×1366.jpg Mini exhibition at Setouchi Tabito. Exhibits are for illustrative purposes only. Subject to change. The exhibition venue is the Setouchi Tabito, a rental lodge with a spectacular view called the “Aegean Sea of ​​Setouchi” in front of you. In the exhibition space exclusive to guests, you can see and try on brand items. In addition, on Tuesday, June 24th, founder Yuka Kono will be doing an Instagram live broadcast. It will be a 30-minute talk about the background of the brand, the behind-the-scenes stories of the shoot, and the
behind-the-scenes of product development. Event details: “Setouchi Collection 2025” exhibition (※Online sales only) Sample display and fitting experience of clutches, totes, accessories, etc. Instagram live broadcast (@yukapomk @musubustudio) Broadcast time: Tuesday, June 24, 2025, 12:30-13:00 “Setouchi Blue” release commemorative Instagram campaign! To commemorate the release of Musubu STUDIO’s new work “Setouchi Collection 2025 – Setouchi Blue” and the first pop-up exhibition, we will be holding a collaboration campaign with “Setouchi Tabito,” a rental house known as the “Aegean Sea of ​​Setouchi.”
https://prcdn.freetls.fastly.net/release_image/152366/3/152366-3-d9941921bf32eb3d787a542be5b53f35-1920×1080.png Follow us and comment to win a one-of-a-kind Mizuhiki hair accessory Musubu STUDIO is pleased to announce the launch of the “Setouchi Collection To commemorate the release of “2025” and the limited edition color “Setouchi Blue,” we will be holding an Instagram campaign from June 24th (Tuesday) to 30th (Sunday), 2025. 【How to participate】 Follow @musubu_studio @setouchitabito on Instagram both accounts Comment on the two campaign reel videos posted on the official Instagram with the following themes: “Where would you take this Setouchi Blue?” “Which item would you choose from this Setouchi Blue Collection?”
https://prcdn.freetls.fastly.net/release_image/152366/3/152366-3-70fdf425565e088923798438f038a374-1819×1819.png This is a one-of-a-kind item with the motif of the Seto Inland Sea, hand-knotted by artisans one by one. 10 people will be chosen by lottery from among those who participate to receive a “Setouchi Blue” Mizuhiki hair tie, a limited edition item not for sale [Campaign Details] Application period: Tuesday, June 24, 2025 to Monday, June 30, 2025 at 23:59 Announcement of winners: Winners will be contacted by @musubu_studio via DM This collection is adorned with the gentle and deep “Setouchi Blue,” like the sea and sky of Setouchi, the birthplace of the brand. Please join us by adding your own story. ■ Cooperation: Tabito Setouchi Location: 2571-248 Shioda, Tsuda-cho, Sanuki-shi, Kagawa-ken, 769-2401 Official website:
https://seto-clas.com/tabito Contact us: info tabito@banri19.com 【Inquiries regarding this matter】 Musubu STUDIO Founder & Brand Director: Yuka Kawano Email: info@musubustudio.com Instagram: https://www.instagram.com/musubu_studio/ Official website:
https://musubustudio.com/ *For inquiries regarding interviews and publications, please feel free to contact us via the above email address or Instagram DM. Company Profile Company name: BranPeak LLC Representative: Yuka Kawano Location: Mitaka City, Tokyo Established: October 2023 Website:https://branpeak.com/ ※BranPeak LLC is a subsidiary of “Musubu It is the planning and management parent company of “Musubu Studio”. Introducing the founders of BranPeak LLC & Musubu Studio
https://prcdn.freetls.fastly.net/release_image/152366/3/152366-3-ff63e2cf0043e784cb294f55feccb0cf-2336×3504.jpg BranPeak LLC Founder Yuka Kono Yuka Kawano Musubu STUDIO Founder & Brand Director Former LVMH Group’s “Mark Jacobs” EC & Digital Marketing Director / Former DIESEL JAPAN / Digital Marketing Manager, Triumph Japan He has been involved in the marketing of global fashion brands for many years and led brand strategies in the Japanese market. After gaining experience at the LVMH Group, DIESEL, Triumph, and others, I realized the overwhelming possibilities of Japanese traditions. We have created Musubu STUDIO as a challenge to re-edit this value and deliver it to the world. The brand name “Musubu” contains a wish to connect the past and future, people, regions and the world. Furthermore, STUDIO represents the will of the world as a place where tradition and innovation intersect and new creations can be created. #MusubusSTUDIO #Wearable Art #Vintage Obi #Obi Remake #Vintage Obi Remake #Upcycle #Sustainable Fashion #Luxury Brand #Traditional Crafts #MadeInSetouchi #Setouchi Collection 2025 #Sustainable Luxury #Setouchi Blue #Regional Revitalization #Japanese Beauty #Setouchi Details about this release *This email was sent automatically, so please do not reply.