DLE Inc. SAY MY NAME’s HITOMI has been appointed SHEIN’s model for the summer 2025 season!

【DLE Inc.】 SAY MY NAME’s HITOMI has been appointed as SHEIN’s model for the summer season of 2025! ​
DLE Inc. Press release: June 23, 2025 To the Press SAY MY NAME’s HITOMI has been appointed SHEIN’s model for the summer season of 2025!
https://prcdn.freetls.fastly.net/release_image/26677/227/26677-227-cfcc9cc4a32bf8b694b46a181d74db28-1413×682.png HITOMI, leader of the K-POP artist “SAY MY NAME” belonging to iNKODE JAPAN Co., Ltd. (Chiyoda-ku, Tokyo; CEO: Yasumasa Yasuhama), a group company of DLE Inc. (Chiyoda-ku, Tokyo; CEO: Hideo Hoshi), has been appointed as SHEIN’s model for the summer season of 2025. In this collaboration collection, HITOMI will present 20 of her latest outfits, incorporating trend elements that are popular in Japan and Korea this season, such as 3D flowers and gothic style, from five trend shops, including SHEIN JAPAN’s popular trend shops “FRIFUL” and “Dazy Weekend”. In addition, to commemorate HITOMI’s appointment as SHEIN’s 2025 summer season model, a number of campaigns will be held. The showroom “SHEIN TOKYO” in Harajuku, Tokyo will be renovated with a “SHEIN × HITOMI” collaborative design for a limited time, and HITOMI collaboration coordination will be exhibited for a limited time.
https://prcdn.freetls.fastly.net/release_image/26677/227/26677-227-3c0db8f26df22a4039798a60a65f4dbf-2100×578.png ■『#SHEINxHITOMI』, the shooting concept is “HITOMI’S album” Image
URL: https://prcdn.freetls.fastly.net/release_image/26677/227/26677-227-a10c16e4e3c7e245ff6282e733261de7-1950×1300.png
https://prcdn.freetls.fastly.net/release_image/26677/227/26677-227-7d0e1ad8b5a13e13e929ecffa421ec43-1943×1296.png Trend shops and products worn by HITOMI are introduced on the special website. In this collaboration collection, HITOMI has carefully selected items from new items at trend shops to wear. From outfits that are easy to mix and match in everyday life to unique outfits that incorporate popular trends in Japan and Korea, this collaboration will have you finding an outfit you’ll want to copy. The items worn by HITOMI this time are introduced on SHEIN’s special page
(https://jp.shein.com/campaigns/sheinxhitomi). You can also check it out by searching for “Trend Shop Name HITOMI”. ■Seasonal model appointment commemorative campaign starts on Friday, June 20 To celebrate HITOMI’s appointment as SHEIN’s summer 2025 model, SHEIN JAPAN will be holding its first-ever photo card campaign, a
showroom-only album campaign, and a campaign where you can purchase SHEIN products at a discount with a coupon commemorating her appointment as the season’s model. 1. Those who post on SHEIN’s official SNS accounts using the designated hashtag will be entered into a drawing to win a 30,000 yen gift card to be used at SHEIN and a HITOMI coordinating item. 2. A giveaway campaign will also start at the same time, where you can win goods autographed by HITOMI. *For more information, please check SHEIN’s official social media. (https://x.com/SHEIN_Japan) ※The giveaway will end as soon as the prizes run out. ※Each person is limited to one participation. *Please refrain from reselling or transferring prizes. 150-0001 Tokyo Shibuya-ku Jingumae 4-25-9 1st and 2nd floor b-town 【iNKODE Co., Ltd. JAPAN】
https://prcdn.freetls.fastly.net/release_image/26677/227/26677-227-f3b10c074aa655bc42dbc502e7625e7c-1280×720.png iNKODE JAPAN was established in August 2024 as the Japanese branch of Korea’s iNKODE. It will be JAEJOONG’s new office for his activities in Japan, and will manage and promote the next generation of artists and talents who will debut from iNKODE in the future, as well as develop new entertainment businesses that will serve as a bridge between Japan and Korea. Official website: http://in-kode.jp/ 【Co., Ltd. D L E】
https://prcdn.freetls.fastly.net/release_image/26677/227/26677-227-80e5477d6c8c76751bbe2dab298f32c5-3508×2480.jpg Stock code: 3686 (TSE Standard) Representative: CEO Hoshi Hideo Location: 7F KDX Kojimachi Building, 3-3-4 Kojimachi, Chiyoda-ku, Tokyo Established: December 27, 2001 Website: https://www.dle.jp/jp/ A comprehensive entertainment production company with a track record of developing IP (intellectual property rights such as copyrights and trademarks) including Secret Society Eagle Talon, acquiring and revitalizing the trademark rights of Tokyo Girls Collection, and launching businesses in a wide range of business fields. It was listed on the Tokyo Stock Exchange Mothers in 2014 and the First Section of the Tokyo Stock Exchange in 2016, and will move to the Standard Market in 2022. In 2019, the company became a group company of Asahi Broadcasting Group Holdings Co., Ltd. and is also developing media using group resources. In 2022, the company acquired Taiwanese company MYFEEL, in 2023, established Korean corporation DLE KOREA, and in 2024, established iNKODE JAPAN, and is strengthening its global business. More information about this release *This email has been sent automatically, so please do not reply.