NewJeans, i-dle, and NIMIXX are wearing them and it’s causing a buzz! Chinese girly x street brand “eat me plz” is newly opening at 60% (Sixty Percent).
Sixty percent Press release: June 24, 2025 To the media The Chinese girly x street brand “eat me plz” is newly opening at 60% (Sixty Percent). The perfect balance of sweetness and street style is very popular. Items from “eat me plz”, which is also attracting attention on social media, can be purchased at 60% (sixty percent). “60%” is an online select store with over 2,000 brands from Asia, and “eat me plz”, which is popular for being worn by Korean idols, has finally opened a new store!
https://prcdn.freetls.fastly.net/release_image/34990/541/34990-541-a97c76325a61dbd51248ba1418cb1b4c-580×719.jpg eat me plz is a girly brand for women that was born in China in 2017. It offers a unique girly x street style that combines sweet details such as ribbons, hearts, and sheer materials with street edges and bold cutting. Its popularity has skyrocketed after it was worn by popular Korean artists such as NewJeans, i-dle, and NMIXX. Its unique designs have also spread on social media, and its popularity is accelerating, especially among Gen Z.
https://prcdn.freetls.fastly.net/release_image/34990/541/34990-541-405bb588311140af2c9b307ffd54b967-575×719.jpg
https://prcdn.freetls.fastly.net/release_image/34990/541/34990-541-b2f08d84249c3f7f7325a8f85969ba46-579×720.jpg eat me plz aims to be a “gentle shield” that is soft yet has a core. They offer items that combine freedom of expression and comfortable wearability that are not bound by gender, while valuing the
“uniqueness” and “sense of discomfort” that you may suddenly feel in your daily life. In Japan, you can only get “eat me plz” items at “60%” (sixty percent)! ▶ Click here for the sales URL:
https://www.sixty-percent.com/brands/eat-me-plz eat me plz ｜ Eat Me Please is a girly brand for women founded in China in 2017. It features a product lineup that combines sweetness and a street feel, and is particularly attractive for its relaxed fit that emphasizes natural movement and comfort. The signature item, the cat ear hoodie, as well as layered details and soft-touch materials have attracted many fans. It is popular with a wide range of age groups, mainly between 16 and 28 years old, and is perfect for everyday use, gatherings with friends, and self-expression. ■ Sixty Percent Co., Ltd. Founded in July 2018. The company operates “60%”, a global fashion e-commerce store that collects only Asian brands. As of October 2024, the store will carry over 2,000 brands and over 150,000 items, ranging from street brands to casual, designer, and lifestyle brands, for teenagers and people in their 20s. With the mission of “bringing Asian fashion to the global mainstream,” the company aims to become the largest fashion company in Asia. *As of October 2024 Company name: Sixty Percent Co., Ltd. Representative: Representative Director, Taiga Manabe Location: 1-33-15 Ebisu Nishi, Shibuya-ku, Tokyo Established: July 2018 HP: https://corp.sixtypercent.com/ [Contact information for this service and this press release] -Contact information: Sixty Percent Co., Ltd., Public Relations Department -Email: press@sixty-percent.com ■ 60% “60%” is a global fashion store that collects only Asian brands. For young people in their teens and twenties, it carries more than 2,000 brands and over 150,000 items from more than 10 Asian countries, including Korea, China, Taiwan, Thailand, and Indonesia (as of October 2024). It offers a wide lineup that meets a wide range of fashion needs, from street brands to casual, designer, and lifestyle brands. Website:
https://www.sixty-percent.com/ App DL: https://app.adjust.com/1823aj1k Instagram: https://www.instagram.com/sixtypercent_official/ X (old Twitter): https://twitter.com/60_sixtypercent Tiktok：
https://www.tiktok.com/@sixtypercent_60?lang=ja-JP *This email has been sent automatically, so please do not reply.
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