Aasha New wallets and pass cases made from banana stems and coconuts

【Aasha】New wallets and pass cases made from banana stems and coconuts ​
Aasha Press release: June 24, 2025 New wallets and pass cases made from banana stems and coconuts ~Combining sustainability and functionality. Special 10% off for June only~ Aasha (Kobe City, Hyogo Prefecture), which develops and sells ethical fashion items based on the concept of “various things made by plants and artisans,” has launched the Legato L-shaped zipper mini wallet and the Kihdki & Strap Loop ID pass case in June 2025, which are made from revolutionary upcycled materials made from discarded banana stems and coconut water.

https://prcdn.freetls.fastly.net/release_image/126187/2/126187-2-ce6f4113e843c7b2e71ebca94cb27e4b-1980×1200.jpg L-shaped zipper wallet made from banana stems and ID/pass case made from coconut water Development Background:Contributing to a
sustainable society and responding to modern needs In recent years, as awareness of environmental issues has increased, the demand for sustainable materials in the fashion industry has increased. However, many of these materials are still expensive and do not have sufficient design or functionality. In response to this issue, Aasha aimed to develop products that combine design, functionality, and affordability for everyday use while contributing to the global environment by upcycling discarded resources. The CEO himself has been using the prototype for over six months and is confident in its quality and comfort. Product Overview:An earth-friendly lineup made with two new materials Each of these new products uses new materials derived from different plants. L-shaped zipper mini wallet Legato
https://prcdn.freetls.fastly.net/release_image/126187/2/126187-2-1b58489e7c9fb84c3e8b6e31bb0cc973-2000×1125.jpg Uses “Banofi”, a sustainable material that has just arrived in Japan for the first time This is a new, earth-friendly material made by upcycling banana stalks, which are usually discarded after harvest. It is lightweight yet highly durable, so you can use it for a long time. In the manufacturing process, we are thorough in reducing the environmental impact by minimizing the amount of water used and avoiding the use of chemicals as much as possible. This makes it not only earth-friendly, but also lightweight yet highly durable. Furthermore, the texture has a luxurious feel like genuine leather, and it is not only sustainable, but also practical enough to withstand everyday use and has a beautiful appearance, making it truly “sustainable.” Aasha is the first in Japan to use this revolutionary material, Banofi, to manufacture and sell tri-fold wallets and business card holders, which have been highly praised for their quality and durability. Product features • L-shaped zipper for smooth checkout: The L-shaped zipper opens wide, so you can see your bills, coins, and cards at a glance, making checkout smooth. • Slim design with excellent storage capacity: Compact yet can store up to 6 cards, perfect for cashless people and minimalists. • Customizable Design: Comes with a strap loop so you can freely attach your favorite straps and key chains and enjoy customizing it. • Unisex and sophisticated design:The simple design blends naturally into any scene, from business to casual, regardless of gender.
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https://prcdn.freetls.fastly.net/release_image/126187/2/126187-2-26d41ec754c66b6658b8a93ec7d707b5-2000×2000.jpg ID pass case & strap set
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https://prcdn.freetls.fastly.net/release_image/126187/2/126187-2-6bcc3ad7ae1b66044248b82a14ba8096-2000×2000.jpg Uses biodegradable “Malai” This is an innovative plant-based material made by upcycling discarded coconut water. No animal materials or chemicals are used, and all dyes are natural. It is the ultimate sustainable material that can be returned to the soil after use. Product features • Multifunctional 2-way ID pass case “Khidki”: The ID pocket with a window that can be used as both a pass case and an ID case and allows you to smoothly present your employee ID card is made of Eco Mark certified material that is 70% recycled PET material, reducing the environmental impact. • Improved convenience with reel strap “Loop”: Comes with a convenient reel that allows you to touch the ID pass case smoothly while it is attached to your bag. Since it stretches, it is also useful for taking out keys, smartphones, etc. • Better set price than buying each item separately: Enjoy a total outfit at a better price than buying each item separately. June only: 10% off campaign to celebrate new product launch To celebrate the launch of our new products, we are offering a 10% discount on all eligible products for customers who purchase by the end of June 2025. Take this opportunity to try out Aasha’s new eco-friendly material items. Legato compact wallet here (Aasha Base store)
https://base.aasha.jp/items/109046751 【Set】ID/Pass Case Khidki Strap Loop here (Aasha Base store) https://base.aasha.jp/items/109202378 About Aasha Since 2017, we have been proposing a lifestyle that is kind to the earth, people, and animals through the sale of fashion accessories and fair trade products made from plant-based materials. And from 2024, we will also be working on product development as an original brand based on our experience and customer feedback. We deliver items that are sustainable, combine design and functionality, and blend into your daily life. Website: https://aasha.jp/ Instagram : aasha.jp
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