New underwear brand Tumugi launches on June 27th

[New underwear brand] Tumugi launches on June 27th ​
Tumugi Works Co., Ltd. Press release: June 24, 2025 [New underwear brand] Tumugi launches on June 27th From Japan to the world with the theme of “melts into your skin, a changing comfort”
https://prcdn.freetls.fastly.net/release_image/163401/1/163401-1-57f0e1068576eda57aa850f157c32502-3072×2048.jpg Tumugi Works Co., Ltd. (Headquarters: Shibuya-ku, Tokyo;
Representative Director: Teruishi Inao) will launch a new brand, Tumugi, with the motto of “melts into your body and changes the way you wear it” on Friday, June 27, 2025 at 12:00. This new brand was established to spread Japan’s delicate sense of beauty and rich spirituality to the world through underwear, and sales will begin at the official online store (https://tumugi-official.store/). Delicate sense of beauty and rich spirituality to the world through underwear The global apparel market is more competitive than ever, with well-known brands such as China’s SHEIN and Canada’s lululemon emerging domestically. In this market, we believe that Japanese brands will be widely accepted in the global market for underwear. This is because Japan is recognized around the world for its careful attitude, with words such as “Takumi,” “Kaizen,” and “Omotenashi,” and the delicate workmanship that Japanese people excel at can be put to good use, especially in the case of underwear that comes into direct contact with the skin, where even small differences can greatly change the texture. Tumugi Works Co., Ltd. will take advantage of Japan’s outstanding cultural background, even from a global perspective, and sublimate it into a modern business model and design, weaving together tradition and the future in a sustainable way. Product lineup Tumugi’s signature model “Essential” A piece that lets you be yourself, both in your everyday life and on special occasions. Enjoy the ease of use that blends into your skin and the sophisticated Essential. The first release will be in two types, a bra and shorts. The story of Tumugi begins with two colors, black and beige. Tumugi Bra Essential Firmly holds without wires. The uniquely designed correction structure and wide sides that are not too tight provide a natural fit. The hooks are not rough and are flat against the skin. The breathable material prevents stuffiness, making it stress-free all day long.
https://prcdn.freetls.fastly.net/release_image/163401/1/163401-1-f8cf43dd117d951f32fa0d9f5417a0ca-3900×2600.jpg Size: S / M / L Color: Noir Black (black) / Sand Beige (beige) Regular price: ¥5,700 (tax included) Tumugi Shorts Essential The smooth and breathable Tumugi material is gentle on the skin and comfortable to wear every day. These shorts are made of the same material as the bra, and are not too tight, do not dig in, and are not see-through, making them the best set.
https://prcdn.freetls.fastly.net/release_image/163401/1/163401-1-2de92f089b10721fe5bd76c93256db10-3900×2600.jpg Size: S / M / L Color: Noir Black (black) / Sand Beige (beige) Regular price: ¥2,800 (tax included) Product Features ■ Sophisticated design Easy-to-use style that blends into the skin. We pursued a form that blends in with bare skin without relying on unnecessary lace or ribbons. A piece that allows you to be yourself on both daily and special occasions. ■ Comfort guarantee Even though it is underwear, it can be returned for any reason. If you don’t want to wear the product because the color or shape doesn’t match your expectations, or you’re not satisfied with how it feels to wear, we will refund the purchase price for one item. We hope that even if it’s your first time using Tumugi, you can purchase it with peace of mind. ■ Sustainable materials Tumugi products use materials made from renewable forest resources. It is said that the CO2 emissions associated with fiber manufacturing are extremely low, about 68 times lower than cotton (Life Cycle Assessment of man-made cellulose fibres) and about 213 times lower than nylon (PlasticsEurope AISBL.2014). It is a
sustainable material that has a low environmental impact during the manufacturing process and is biodegradable. It is not only the ultimate in comfort, but also a choice that is kind to both your skin and the earth. Comments from the development team “What can we do to spread the goodness of Japan more widely and deeply throughout the world?” A long journey of thought and research began. And we arrived at underwear. We faced countless obstacles when developing underwear products. We try over 100 kinds of fabrics, communicate with over 50 factories, and repeatedly fine-tune the small parts. Finally, we are satisfied with the product and can start selling it. Tumugi Works Co., Ltd. and its products embody Japanese “craftsmanship,” show
“hospitality” as a brand attitude, and make “improvements” based on customer feedback, bringing comfort and richness to the daily lives of people all over the world. Future Outlook – A new standard that is sustainable and respects diversity – We will start selling in the Japanese market, and gradually expand to overseas markets such as Asia, Europe, and the United States. In addition, there are many things we can do to support physical diversity, such as offering different sizes and colors, and selling new underwear products. Through Tumugi, we aim to connect Japanese culture to the future in a sustainable way, and create a world where Japanese brands are loved and admired in more countries, like TOYOTA and Nintendo. Company profile Company name: Tumugi Works Co., Ltd. Head office location: 8F MIEUX Shibuya Building, 5-3 Maruyama-cho, Shibuya-ku, Tokyo 150-0044 Representative director: Teruishi Inao Established: May 2, 2025 Website: https://tumugi-official.store Contact:
info@tumugi-official.store
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