Mash Holdings Co., Ltd. ASICS for emmi The model “GEL-KINETIC FLUENT” was inspired by archive sneakers and is available in a sophisticated color that is characteristic of emmi.

【Mash Holdings Co., Ltd.】 【ASICS for emmi】A model inspired by archive sneakers, “GEL-KINETIC FLUENT”, is available in a sophisticated color that is characteristic of emmi. ​
Mash Holdings Co., Ltd. Press release: June 24, 2025 [ASICS for emmi] The model “GEL-KINETIC FLUENT” was inspired by archive sneakers and is available in a sophisticated color that is characteristic of emmi. Online pre-orders start on Tuesday, June 24th. A special pair of shoes that comes with three pairs of shoelaces that can change the impression. They will be available for pre-sale from Saturday, July 12th at the pop-up store “SNEAKER MARKET by emmi” which is open for a limited time in Aoyama! Mash Style Lab Co., Ltd. (Chiyoda-ku, Tokyo / President and CEO emmi, a women’s brand operated by Hiroyuki Kondo and handling daily wear and wellness & training wear, will release a collaboration sneaker with ASICS, a leading Japanese sports brand. Pre-orders will begin at 12:00 (noon) on Tuesday, June 24, 2025 at the official online store and EC department store USAGI ONLINE, and the sneaker will be available for pre-sale at SNEAKER MARKET by emmi on Saturday, July 12, 2025. Sales will begin at emmi stores nationwide on Thursday, July 17, 2025.
https://prcdn.freetls.fastly.net/release_image/18505/3408/18505-3408-fcd687a3be934b5d395250d16acbe8b7-1024×1280.jpg 【ASICS for emmi】GEL-KINETIC FLUENT price：23,500yen color：WHT size：22.5-28.5cm *Men’s sizes are only available online and in some stores.
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https://prcdn.freetls.fastly.net/release_image/18505/3408/18505-3408-a00ca72280f83e19eee8194225213d20-862×1150.jpg GEL-KINETIC FLUENT Inspired by archival running shoes, this shoe reconstructs its traditional details with modern materials and technology. The upper structure incorporates design elements that combine the designs of various running shoes from the 2010s, and the midsole incorporating GEL technology is designed to enhance the resilience when kicking off and the shock absorption when landing.
https://prcdn.freetls.fastly.net/release_image/18505/3408/18505-3408-ce3bd247bb86bb61b12a7ad60120e64b-2160×2700.jpg A bespoke color with a sophisticated white base, accented with different tones of ivory and subtle metallics. The design is trendy like emmi, but also goes well with a wide range of styles. The upper is made of a highly breathable mesh material for a comfortable fit. A versatile pair of shoes that can be easily matched with both casual and dressy styles. Three types of shoelaces are included, so you can freely arrange them to suit your style.
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https://prcdn.freetls.fastly.net/release_image/18505/3408/18505-3408-c85744065f4c7701b979a0b22c26c6a9-2160×2700.jpg Sales ＜Advance reservation＞ Pre-order start date: Pre-order starts on Tuesday, June 24, 2025 at 12:00 (noon) ・emmi official online store (https://emmi.jp/) ・USAGI ONLINE (
​​https://usagi-online.com/brand/emmi/ ) ＜Advance sale＞ Pre-sale date: Pre-sale on Saturday, July 12, 2025 ・SNEAKER MARKET by emmi [Business period: Friday, May 30th to Monday, July 21st] Address: 3-12-14 Kita-Aoyama, Minato-ku, Tokyo 107-0061 MAKO Kita Aoyama 1F Phone number: 070-5460-4519 Business hours: 11:30-20:00 ＜General release＞ Release date: Thursday, July 17, 2025 ・ emmi nationwide directly managed stores ( https://emmi.jp/Page/shoplist.aspx ) Stores that carry men’s sizes ・NEWoMan Shinjuku ・Hakata Hankyu ・Fukuoka PARCO ・SNEAKERS by emmi Hankyu Umeda Main Store ・SNEAKER MARKET by emmi ・emmi Official Online Store (https://emmi.jp/ ) ・USAGI ONLINE (https://usagi-online.com/brand/emmi/ ) ASICS ASICS was established in 1949 by Kihachiro Onitsuka, founder of the company, with the aim of contributing to the development of society through the development of young people through sports. With the founding philosophy of “A healthy mind in a healthy body,” the company provides products and services that contribute to the mental and physical health of all people around the world. By focusing on and analyzing human movement and using materials, structures, and technologies that it has developed itself, the company strives to create technologies, products, and services that maximize the potential of not only athletes, but also people around the world. “VISION2030,” which describes the future we want to achieve, sets out our goal of “creating a lifestyle in which everyone can be fulfilled both physically and mentally through exercise and sports throughout their lives.” emmi(エミ) Based on the concept of clear mode, we offer basic and sophisticated adult daily wear and relaxed wellness and training wear that incorporates fashion trends. We propose styling that suits diversifying lifestyles by combining sneakers, which have become an indispensable part of the feet of active women.
https://prcdn.freetls.fastly.net/release_image/18505/3408/18505-3408-ab0ac3aab191a1b50a8a0fd0486d72b6-2109×2700.jpg [emmi Official Online Store] http://emmi.jp/ 【emmi Official Instagram】 @emmi.jp https://www.instagram.com/emmi.jp/ 【emmi Official X】 https://x.com/sneakersbyemmi?s=21 More information about this release *This email was sent automatically, so please do not reply.