【SEIBAN CORPORATION】 Latest survey on school backpack selection for 2026 school year students announced. The most important point is “durability” which ranked first for the second consecutive year.
SEIBAN CORPORATION Press release: June 24, 2025 The latest survey on the selection of school bags by students entering in 2026 has been announced. The most important point is “durability” which is ranked first for the second consecutive year. Seiban Co., Ltd. (Head office: Tatsuno City, Hyogo Prefecture, President and CEO: Takaaki Izumi, hereinafter referred to as “Seiban”) conducted a survey on choosing a school bag for parents whose children will enter elementary school in April 2026. We will announce the latest information on choosing a school bag to help customers who are just starting to choose a school bag. [Internet survey, survey subjects: 25-45 year olds with children who plan to enter elementary school in 2026, survey period: May 8-13, 2025, sample size:
1,621/Also, last year’s survey data used for comparison was also an Internet survey, survey subjects: 25-45 year olds with children who plan to enter elementary school in 2025, survey period: May 8-13, 2024, sample size: 2,013] [Summary of survey results] • 38.6% of people “purchased a school bag by mid-May,” with the majority having not yet purchased one. • The most important thing when choosing a school bag is “durability” is ranked first for the second consecutive year • 25.2% of the total purchased 60,001 yen to 70,000 yen price range • Popular colors for boys: Black has decreased by 4.2% and diversification is progressing [Purchase Progress] 38.6% of the total had purchased a school bag by mid-May, but the majority had not yet purchased one 38.6% of the total had purchased a school bag by mid-May, and the majority had not yet purchased one. In addition, 73.3% of those who had not yet purchased one plan to purchase one by the end of August. This is thought to be due to the fact that many families take their time choosing one with their grandparents during long holidays such as summer vacation and Obon, and that after August, sales areas may shrink and some products may sell out.
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https://prcdn.freetls.fastly.net/release_image/10024/141/10024-141-ac10e623de55c569633566a552afc1a1-1920×1280.png [Important points when choosing a school bag] The number one priority is “durability” for the second consecutive year. Functionality is emphasized For the second consecutive year, “durability” was ranked first when choosing a school bag. Recently, lightweight school bags have become popular, but “durability” that can be used for six years until graduation from elementary school is also important. In addition, functional items have risen to the top, with “ease of carrying” in second place and “lightness felt when carrying” in third place, and it seems that more people than last year are placing importance on functionality when choosing a school bag.
https://prcdn.freetls.fastly.net/release_image/10024/141/10024-141-309594d2c7f39e173ca6439ab07a7b90-1920×1280.png [Purchase price] 25.2% of the total purchased in the 60,001 to 70,000 yen price range The most common price range for those who purchased a school bag by mid-May was 60,001 to 70,000 yen, with one in four people purchasing in this price range. As answered in [What do you prioritize when choosing a school bag?], the functionality of the school bag is important, so it is thought that the most popular price range is 60,001 to 70,000 yen, where functionality is at its peak.
https://prcdn.freetls.fastly.net/release_image/10024/141/10024-141-1a2095b5496f62a3e322f17d175147f4-1920×1280.png [Popular colors] Purple, pink, and saxe are popular among girls, accounting for more than 60% of the total, and black is popular among boys, but diversification is progressing. For girls, purple, pink, and saxe are more than 60% of the total, continuing to occupy the top positions in popularity from last year. On the other hand, for boys, black continues to account for 60% of the total, but this is down 4.2% from last year, and brown has become more popular by 2.9%. In addition, colors such as purple and pink are also increasing, and it seems that boys’ colors are gradually becoming more diverse. Image
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https://prcdn.freetls.fastly.net/release_image/10024/141/10024-141-183cde6655b3e27cf0bdbe6c5386e6e3-1920×1280.png The “full functionality” of Tenshi no Hane school bags Seiban’s Tenshi no Hane Schoolbag is designed with durability in mind, which was ranked first among the most important points in this survey, so that your child can use it safely for six years. For example, we have made efforts to increase strength by reinforcing parts that are prone to damage with resin, wire, and double wrapping, and by making the core material into a three-sided, U-shaped, double-layered structure. The maximum load capacity has been measured at 80 kg.
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https://prcdn.freetls.fastly.net/release_image/10024/141/10024-141-dbaeb86c802456cb4d45b1e45c56be7a-3900×2600.jpg The Tenshi no Hane school bag also has a variety of features that reduce the burden on the body and make it easier to carry. Among its many features, here are some that we would like you to pay particular attention to. Angel Wings: The shoulder belt is raised from the base to increase the fit between the shoulders and back. The high position stabilizes the center of gravity and reduces the perceived weight. Synchronized left and right back straps: The shoulder straps open and close simultaneously at the same angle on both sides, keeping your center of gravity stable in the center of your body. 3D Shoulder Belt: The “curved shape” with a long inner diameter and a short outer diameter fits snugly from the shoulders to the sides in a
three-dimensional manner. It increases the contact area with the body and distributes the load.
https://prcdn.freetls.fastly.net/release_image/10024/141/10024-141-6be922ce4be77de7f8f808701d4f042b-3900×2600.jpg Features unique to Seiban’s directly managed stores and official websites Seiban’s directly managed stores and official website have a lineup of 36 colors and over 190 varieties so that your child can find something they like. Seiban manufactures school bags at its own factory in Hyogo Prefecture, so you can choose from a wide lineup even after June. For those who are just starting to choose a school bag, we want you to enjoy the process of choosing one at your own pace without worrying about it being sold out.
https://prcdn.freetls.fastly.net/release_image/10024/141/10024-141-351f6374c96ad07e65e8eda3aeb7d746-3900×2600.jpg Seiban Co., Ltd. Company Profile Company Name: Seiban Co., Ltd. Representative: President and CEO Takaaki Izumi Location: 379-1 Katayama, Tatsuno-cho, Tatsuno-shi, Hyogo Prefecture Company website: https://www.seiban.com/ Business: Planning, manufacturing and sales of school bags and related goods/ Other bag planning and sales Childcare business Media business
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