Japanese Heart Kimono brand “1 Yen Kimono Wargo” opens pop-up store at Shinjuku Marui Annex!

【Japanese Spirit】Kimono brand “1 Yen Kimono Wargo” opens pop-up store at Shinjuku Marui Annex! ​ Image
URL: Washin Press release: June 27, 2025 To the Press Kimono brand “1 Yen Kimono Wargo” opens pop-up store at Shinjuku Marui Annex! “Meet your destined kimono for just 1 yen” – the much-talked-about 1 yen kimono is now available in physical stores! The yukata lineup will be expanded in the summer of 2025. Wagokoro Co., Ltd. (Shibuya-ku, Tokyo; CEO: Mori), which operates multiple specialty stores nationwide for Japanese accessory brands such as hairpins, chopsticks, and Japanese umbrellas, has a vision of “bringing Japanese culture to the world.” Tomohiro (Tokyo Stock Exchange Growth: 9271) will be holding a pop-up store for the kimono brand “1 Yen Kimono Wargo” at Shinjuku Marui Annex from Friday, July 4th to Wednesday, September 24th, 2025.
https://prcdn.freetls.fastly.net/release_image/10740/149/10740-149-d2caa1815ec63cb9b9763a9e244a4db6-1920×1080.jpg At this event, the “1 yen kimono” that has been a hot topic on social media and in the media will be available in a physical store. With an innovative and groundbreaking pricing system of “1g = 1 yen,” we offer a unique purchasing experience where the price is determined according to the weight of the kimono. A wide lineup from small patterns perfect for everyday use to formal visiting kimonos, tomesode, and furisode. It has been well received by beginners and enthusiasts alike as a “new way to buy kimonos” that allows you to choose casually and with confidence.
https://prcdn.freetls.fastly.net/release_image/10740/149/10740-149-bd243395d7066dbc6185a66c9c3a623a-3900×2925.jpg
https://prcdn.freetls.fastly.net/release_image/10740/149/10740-149-5bff7d93397e059a3d03c87377553b4e-3900×2925.jpg In addition, the lineup of yukata will be significantly expanded in time for the event to be held in the summer of 2025. From traditional patterns to trendy designs, there will be a wide selection of summer items. As each item is unique, we recommend that you come early. 【Pop-up store event details】 Venue: Shinjuku Marui Annex Event period: July 4, 2025 (Friday) to September 24, 2025 (Wednesday) Address: 3-1-26 Shinjuku, Shinjuku-ku, Tokyo 160-0022 Business hours: Weekdays 11:00-20:00 Saturdays, Sundays, and Holidays 10:30-20:00
https://prcdn.freetls.fastly.net/release_image/10740/149/10740-149-d06e704e610f96698b3c07df4a60f027-1800×1201.jpg ※Images from past events About the kimono brand “1 Yen Kimono Wargo”
https://prcdn.freetls.fastly.net/release_image/10740/149/10740-149-353a9970aea009561eac633f74464ffd-960×360.png At “1 Yen Kimono Wargo”, you can purchase kimonos at 1 yen per gram. We have a wide range of kimonos, from everyday kimonos to formal kimonos such as Homongi, Tomesode, and Furisode, and you can measure the size and weight yourself. New items arrive three times a week, so you can enjoy your visit no matter how many times you visit. We also have a wide selection of kimono accessories, which you can purchase at a fixed price. We also have a wide selection of Nagoya obi, Fukuro obi, bags, and hairpins, so you can choose from a wide range of items for parties and everyday use. (※Kimono/Obi/Bag/Kanzashi are
second-hand items) Official SNS
(Instagram)https://www.instagram.com/1yenkimonowargo/ 【About Wa-go-koro Co., Ltd.】 Through lifestyle proposals incorporating Japanese culture, we aim to create opportunities for people both in Japan and overseas to come into contact with Japan and to contribute to solving the issues of inheriting traditional culture and
techniques. In order to do so, we plan, design, manufacture, and sell original brands of Japanese accessories, accessories, and
miscellaneous goods such as “Hokusai Graphics,” “Kanzashiya Wargo,” “Hashiya Mansaku,” and “Kasu Kobo,” as well as operate the EC site “The We operate a wide range of businesses, including the operation of “Ichi” and OEM business of other companies’ products and accommodation business of our subsidiary. With the vision of “Japanese culture to the world” in mind, we aim not only to re-propose things and experiences cultivated in Japan to Japan, but also to disseminate them to the world. ■Company profile Company name: Washin Co., Ltd. Stock code: 9271 (Tokyo Stock Exchange Growth) Representative: President and CEO, Tomohiro Mori Established: February 2003 Number of employees: 147 (as of December 2024) Capital: 50,000,000 yen Business details: Product planning, design, manufacturing, store design and management, Web design, EC site management, consulting business Subsidiary: Mygre Co., Ltd. URL: https://www.wagokoro.co.jp/ Brand information: https://www.hokusai-graphic.com/ *This email has been sent automatically, so please do not reply.