A pop-up event will be held again at Isetan Shinjuku! A unique space where “music x art x fashion” intersect

Another POP UP EVENT will be held at Isetan Shinjuku! A unique space where “music x art x fashion” intersect ​ Daytona International Co., Ltd. Press release: June 27, 2025 A POP UP EVENT will be held again at Isetan Shinjuku! A unique space where “music x art x fashion” intersect The genealogy of 90’s alternative culture unravelled by “OPEN STUDIO”, the gallery attached to FREAK’S STORE Shibuya. Items that will be available in advance at Isetan Shinjuku will also be on sale! From July 2 (Wed) to July 10 (Thu), 2025, the select shop [FREAK’S A pop-up event will be held, curated by the gallery “OPEN STUDIO” attached to FREAK’S STORE Shibuya, the flagship store of FREAK’S STORE. This project is a special exhibition that unravels how music, photography, and art have been linked and influenced fashion trends, with the “alternative rock” that flourished in the 90s as the axis. The event, which attracted a lot of attention last year, will return to Isetan Shinjuku with new exhibits. In addition, items that will be released in advance at Isetan Shinjuku will be available. URL
: https://www.daytona-park.com/news/963101?&utm_source=pressrelease&utm_medium=Referral&utm_campaign=624_oltana&utm_content=P
https://prcdn.freetls.fastly.net/release_image/2246/684/2246-684-3105fceba7a2e44d9ae89f440fa58a7b-1080×1350.jpg View details ​ • Item lineup T-shirts by other artists such as Daniel Johnston and Seattle indie label SUB We will also be selling imported goods from Sub Pop. Pre-sale items at Isetan Shinjuku Limited edition T-shirts from SMASHING PUMPKINS, a popular new addition this year.
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https://prcdn.freetls.fastly.net/release_image/2246/684/2246-684-6f5f65ef8a51aeac6fec635f2fd5bc41-1500×1800.jpg Price: ¥14,850 Size: M・L・XL This product will be released in advance in limited quantities at Isetan Shinjuku. Depending on stock, it may not be sold at other stores. Thank you for your understanding. *If there is stock available, it will be sold at the official online site Daytona Park at a later date. SONIC YOUTH A band from New York that has reigned as the king of noise punk in the American indie scene since the 1980s.
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https://prcdn.freetls.fastly.net/release_image/2246/684/2246-684-2cde39d8c70f08e50d75f72a137de234-1080×1350.jpg
https://prcdn.freetls.fastly.net/release_image/2246/684/2246-684-bd67deb8059714b0be27661b682bdcfc-1080×1350.jpg
https://prcdn.freetls.fastly.net/release_image/2246/684/2246-684-027ee4322a186d3f68c26a44008fa10d-1080×1350.jpg
https://prcdn.freetls.fastly.net/release_image/2246/684/2246-684-baefef1d7e04c0414a165fe2289338a2-1080×1350.jpg
https://prcdn.freetls.fastly.net/release_image/2246/684/2246-684-9d0151e8f1902218dc4e1e67411697f1-1080×1350.jpg Price: ¥14,850 Size: M・L・XL Dinosaur Jr. Formed in 1983 in Amherst, a suburb of Boston, Massachusetts, led by guitarist and vocalist J Mascis. The band gained popularity during the grunge and alternative boom of the 1990s, with a musical style characterized by noisy guitar sounds and languid vocals over pop melodies.
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https://prcdn.freetls.fastly.net/release_image/2246/684/2246-684-ae3866f966f5abf038cb2a560e815cc7-1080×1350.jpg Price: ¥14,850 Size: M, L, XL SMASHING PUMPKINS Formed in Chicago, Illinois in 1988. Before disbanding in 2000, they were nominated for the Grammy Award 10 times and had four albums certified platinum, making them one of the most representative bands of alternative rock in the 90s.
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https://prcdn.freetls.fastly.net/release_image/2246/684/2246-684-e180e7dde831b674055d4a36db318ab8-1080×1350.jpg
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https://prcdn.freetls.fastly.net/release_image/2246/684/2246-684-5005dcbd4ae77affc2fd690fac191774-1080×1350.jpg Price: ¥14,850 Size: M・L・XL CHARLES PETERSON Charles Peterson is a photographer who continued to capture Seattle’s grunge and alternative scene from the late 80s to the 90s.
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https://prcdn.freetls.fastly.net/release_image/2246/684/2246-684-1d764f19be3c8bfdcaa5006ece26eb43-1080×1350.jpg Price: ¥13,750 Size: M・L・XL JOSEPH SZABO American photographer Joseph Szabo taught photography at Malvern High School in Long Island, New York from 1972 to 1999. He rose to fame when his work was featured on the album cover of Dinosaur Jr.
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https://prcdn.freetls.fastly.net/release_image/2246/684/2246-684-f16c9c08e07385b21858cc1ff9d89fa3-1080×1350.jpg Price: ¥13,750 Size: M, L, XL ※All prices include tax • Just like old American clothes! ? 90s printable body with a real feel of the time Reproduces printable T-shirts from the 90s. The ultimate body that will impress “fashion lovers” and “culture lovers” is born Image
URL: https://prcdn.freetls.fastly.net/release_image/2246/684/2246-684-409bacf76fdc297b9bdd54f901e00789-1080×1350.jpg
https://prcdn.freetls.fastly.net/release_image/2246/684/2246-684-103b3c15ad16b5009eff73c837f106fa-1080×1350.jpg This series uses a body that reproduces the atmosphere and details of printable T-shirts from the 90s.
https://prcdn.freetls.fastly.net/release_image/2246/684/2246-684-298ac69c0074ada21873b8cfeb903a82-1080×1350.jpg The 100% American cotton made in the U.S.A. fabric is, of course, round-body, not horizontally split.
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https://prcdn.freetls.fastly.net/release_image/2246/684/2246-684-5652f3c9e831cf94246cff2e3c38f394-1080×1350.jpg The neck and arms are stitched with a lock stitch, which is common in items of the time, so the threads are not visible from the outside.
https://prcdn.freetls.fastly.net/release_image/2246/684/2246-684-dd058b0dcafdd9d3fe8c88f06d3c0795-1080×1350.jpg The sleeves and hem are not sewn with two needles, but with a top-and-bottom stitching method that requires skill. Everything is sewn in Japan. The slightly shorter length, as if it had been shrunk, is unique to the dryer culture of America, and the wide box silhouette is unique to the round body, with a stretched-out feel. Even without any processing, it has a vintage feel to it. In today’s used clothing market, vintage band T-shirts are rising in price every year, and are traded for hundreds of thousands to millions of yen. This body was created with the idea of ​​”a T-shirt that clothing lovers and culture lovers can buy and wear with satisfaction,” with quality that is comparable to the original items that can be purchased for around 10,000 yen. This is a great piece that shows how serious we were about a T-shirt. • POP UP EVENT Details Isetan Shinjuku Store POP UP EVENT “The Relationship Between Alternative Rock, Photography, and Art” Event period July 2 (Wed) – July 10 (Thu) Event location Isetan Shinjuku Main Building 3rd floor Stage #3 Business hours 10:00～20:00 The relationship between alternative rock, photography, and art When we think of fashionable music, many genres come to mind, such as rock, hip-hop, R&B, jazz, and electronica, but when we add the relationship with photography and art to the mix, what genre do we imagine? The “alternative rock” movement, which flourished in the 1980s around independent labels and then blossomed in the 1990s, has a very interesting relationship with photography and art. Unravelling this, we can see why it has had such a huge impact on fashion. This is a curation project that will allow you to enjoy special T-shirts and merchandise created by bands that led alternative rock, as well as important photographers, artists, and labels related to them, while looking at a relationship chart. • About OPEN STUDIO A gallery and pop-up space attached to FREAK’S STORE’s flagship store, Shibuya. The very concept of this open studio is to develop a community by continuing to discover, create, and disseminate what we believe to be new value that is still unknown in Japan from the perspectives of things, people, and culture. Official website:
https://www.instagram.com/openstudio_gallery/ Instagram:
(@openstudio_gallery) • About FREAK’S STORE Started with the desire to “bring the richness and excitement of America to Japan.” Since its founding in 1986, the store has been selecting items that they truly think are good, including clothing, culture, and art. As people who actively enjoy life, or freaks, the store offers realistic suggestions on how to enjoy a rich lifestyle. FREAK’S STORE Official Online Store “Daytona Park” (https://www.daytona-park.com/) Instagram
(https://www.instagram.com/freaksstore_official/) • Daytona
International Co., Ltd. Founded in 1986. In addition to its core business, the select shop “FREAK’S STORE,” the company is involved in a wide range of projects, including the sustainable concept brand “Firsthand,” communication media “FREAK,” the first collaborative standard housing in the select shop industry “FREAK’S HOUSE,” co-working space “&FREAK.”, renewable energy project “Freaks Denki,” and NFT project “NFT FREAK.”. It also promotes SDGs
initiatives through unique projects such as collaborations and alliances “FREAK’S VILLAGE” born from the “love” and “enthusiasm” cultivated at FREAK’S STORE, and local promotions. Corporate site (https://daytonajp.com/ ) *This email has been sent automatically, so please do not reply.