Approximately 30% have purchased reused items as gifts! Approximately 80% of recipients also say “OK with some conditions” Rising prices and price hikes for branded goods are a tailwind

Approximately 30% have purchased reused items as gifts! Approximately 80% of recipients also say “OK with some conditions” Rising prices and price hikes for branded goods are a tailwind ​
IVA Co., Ltd. Press release: December 13, 2024 Approximately 30% have purchased reused items as gifts! Approximately 80% of recipients also say “OK with some conditions” Rising prices and price hikes for branded goods are a tailwind ~IVA conducts a survey regarding the purchase of reused items as gifts~ IVA Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, President and CEO: Yoshio Aihara, hereinafter referred to as “IVA”), which operates “Fake Busters”, an authentication service with the No. 1 market share (*1) in Japan, has purchased reused products. We conducted a “survey on purchasing reused items as gifts” to people in their 20s to 50s across the country, and received responses from 200 people. [Summary of survey results] – Approximately 30% have experience purchasing reused items as gifts. It is also clear that the proportion is higher in younger age groups ・The number one advantage of choosing reused items as gifts is “You can get expensive products such as branded items at reasonable prices” – Approximately 30% of people say they have more opportunities to purchase reused products compared to a year ago. Among them, 40% of those in their 20s answered that it had increased ・Approximately 70% of givers and 80% of recipients accept reused items as gifts, depending on the conditions ・Those who have experience of purchasing secondary distribution items for gifts are more than 20 points more likely to have experience using
authentication services than those who have not. ・Approximately 70% said that using an authentication service increases their desire to purchase reused branded products [Survey results details]
■Approximately 30% have experience purchasing reused items as gifts. It is also clear that the younger the age group, the higher the percentage When asked if they had ever purchased a second-hand product as a gift, 32.5% said they had “purchased a new (unused) product,” while 32.5% said they had “purchased a reused (second-hand) product.” was 26.0%. Furthermore, by age group, we found that the younger the respondents, the more likely they were to have purchased reused items as gifts (n=200).
https://prcdn.freetls.fastly.net/release_image/53083/52/53083-52-0e389cac50184fffcc51440390468f5a-1920×1005.png In addition, when considering secondary distribution products, including new products, it was found that approximately 60% of people in their 20s had purchased them as gifts.
https://prcdn.freetls.fastly.net/release_image/53083/52/53083-52-975c8ee10c1477b81f216cfd13646040-1920×1005.png ■The number one advantage of choosing reused items as gifts is “You can get expensive products such as branded items at reasonable prices” When asked about the merits of purchasing reused items as gifts, the most common response (53.1%) was “You can get expensive items such as branded items at a reasonable price,” followed by 39.5% who said “You can get rare items.” %, followed by 38.3% who said, “I am able to obtain a product that cannot be purchased at an official store due to discontinuation of sales, etc.” (n=81/those who have experience purchasing secondary distribution items as gifts).
https://prcdn.freetls.fastly.net/release_image/53083/52/53083-52-2e9f7b8cf22fdabec7f736f90246cc72-1920×1005.png ■Approximately 70% of givers and 80% of recipients of reused items as gifts are “OK” depending on the conditions When asked about the conditions for selecting reused items as gifts, both the giver and the receiver answered, “It’s OK as long as it’s in like-new condition,” followed by “OK, depending on other conditions.” Ta. On the other hand, more givers than receivers think that reused items are a no-no under any conditions, indicating that givers tend to be more cautious (n=200).
https://prcdn.freetls.fastly.net/release_image/53083/52/53083-52-565b0840851a0925102475552c4ba6cf-1920×1005.png ■Reasons why reused items are not acceptable as gifts, such as “It’s rude to use reused items as gifts” and “I don’t like the fact that they’re not new” When asked why it is a no-no to choose reused items as a gift, the most common answer (50.7%) was “I feel it would be rude,” followed by 42.3% who said “I don’t like the fact that it’s not new.” 35.2% said “I didn’t have the idea to give it as a gift” (n=71/those who said they would not accept reused items as a gift under any conditions).
https://prcdn.freetls.fastly.net/release_image/53083/52/53083-52-9758c087f721161f9300d414b411457b-1920×1005.png Male in his 20s: Vintage items that are difficult to obtain Woman in her 30s: OK as long as people don’t notice it’s a reused item Woman in her 40s: Things you can no longer get at stores Male in his 40s: Something that the other person wants and that is difficult to obtain new Woman in her 40s: It has been determined that it is not a fake. Items that have been seen in-store and judged to be in good condition. Rare vintage items from your partner’s favorite brand ■Approximately 80% of the reasons for purchasing reused products are “because they are cheaper than new ones” When asked why they purchased reused items in the past, the most common answer (78.0%) was “Because it’s cheaper than buying a new item,” followed by 43.5% who said “Because I can get a product that is no longer available due to sales
discontinuation.” “Because I happened to find something I liked,” followed by 43.0% (n=200).
https://prcdn.freetls.fastly.net/release_image/53083/52/53083-52-5d35725e7004edbf069d8dcfa756e71b-1920×1005.png ■ Feelings of anxiety and resistance towards reused products: 1st place: “Condition of the product (scratches and dirt)” 2nd place: “I don’t know who used it” 3rd place: “Feeling of cleanliness” When asked what they felt anxious or reluctant about when purchasing reused products, the most common response was “product condition (scratches and dirt)” (57.5%), “I don’t know who used it” (52.5%), and “cleanliness” (52.5%). This was followed by “feelings” at 44.5% (n=200).
https://prcdn.freetls.fastly.net/release_image/53083/52/53083-52-1d0cdf80b291c09e405d34d56c66af03-1920×1005.png ■About 30% of people say they have more opportunities to purchase reused products compared to one year ago. Among them, 40% of those in their 20s answered that it had increased When asked whether they have more opportunities to purchase reused products compared to one year ago, 8.0% said they have “increased a lot” and 18.0% said they have “slightly increased,” for a total of about 30%. I understand that. Furthermore, looking at the results by age group, the percentage of people in their 20s who answered “increased” was 40.0%, 16.0% in their 30s, 34.0% in their 40s, and 14.0% in their 50s. (n=200).
https://prcdn.freetls.fastly.net/release_image/53083/52/53083-52-c29799ce6906714d7b09ccee757bb46c-1920×1005.png Male in his 20s: I can no longer afford to buy new products due to high prices Female in her 20s: Branded products are expensive Female in her 20s: I can buy products that are no longer on sale or that I couldn’t get because they were sold out when I wanted them Female in her 40s: I have increased my purchases on flea market apps and I feel more secure than before Female in her 40s: More and more people around me are buying second-hand goods online, and I felt a sense of security and trust after seeing and hearing various information ■Those who have experience of purchasing secondary distribution items for gifts are more than 20 points more likely to have experience using
authentication services than those who have no experience Among those who have purchased secondary distribution products for gifts, 29.6% have used an authentication service (n=81/people who have purchased secondary distribution products for gifts) ). On the other hand, only 4.2% of people have no purchasing experience, and those who have experience purchasing secondary distribution items as gifts are 25.4 points more likely to use authentication services than those who have not. I understand (n=119/those who have never purchased secondary distribution products as gifts).
https://prcdn.freetls.fastly.net/release_image/53083/52/53083-52-2cf0ceb9fd16f162b3912e1e82b0210c-1920×1005.png ■Approximately 70% said that using an authentication service would increase their desire to purchase reused branded products When asked whether their willingness to purchase would change if they were able to use an authentication service when purchasing reused branded products, 22.0% said they would be “very much more likely” and 43.0% said they would be “slightly more likely”, for a total of about 70%. (n=200).
https://prcdn.freetls.fastly.net/release_image/53083/52/53083-52-9a03105567e6436c9ebc3ba5dedc5a8e-1920×1005.png ■60% would like to use an authentication service when purchasing reused branded items for gifts When we asked whether they would like to use an authentication service when purchasing reused branded products for gifts, 20.0% said they “strongly want to use it” and 40.0% said “somewhat want to use it,” making a total of 60%. (n=200).
https://prcdn.freetls.fastly.net/release_image/53083/52/53083-52-4d0f02640ff0ddf11ecbb524d97a7b0a-1920×1005.png ■Comment from Yoshio Aihara, Representative Director and CEO of IVA Co., Ltd. This survey revealed that consumer awareness of reused products has changed significantly. Approximately 30% of respondents answered that they purchase reused items more frequently than they did a year ago, and this percentage was particularly high for
approximately 40% of those in their 20s. The main reasons for this are soaring prices and price hikes for branded products, which suggests that reused products are gaining popularity as an economical option. Furthermore, regarding the use of reused items as gifts, we found that both the giver and the recipient have a positive view of reused items, depending on the conditions. In particular, the ability to purchase branded items at reasonable prices and hard-to-find items is highly praised, and demand for reused items is also expanding in the gift market. Furthermore, approximately 70% of respondents answered that they would be more motivated to use authentication services, suggesting that improved reliability is an important factor in expanding the reused product market. The spread of authentication services will be the key to further increasing the appeal of reused products and boosting consumers’ sense of security. IVA will continue to work to further improve its services through the authenticity verification service “Fake Busters” so that customers can enjoy shopping in the reuse market with greater peace of mind than ever before. [Survey overview] Survey name: Survey on purchasing reused items as gifts Research institution: Freeeasy Survey target: People in their 20s to 50s nationwide who have purchased reused products Survey method: Web survey Survey date: December 3rd to December 4th, 2024 Number of valid answers: 200 *The percentage (%) for each answer item may not total 100% due to rounding. ■Requests when citing survey results *If you wish to reprint or use the contents of this survey, please indicate the source. Example: “According to IVA survey”, “IVA survey”, etc. ■About “Fake Busters” “Fake Busters” is an
authentication service with the No. 1 market share (*1) in Japan, targeting brands with a high number of counterfeit products, with a cumulative total of over 1.8 million appraisals. We perform accurate and quick appraisals by making full use of our appraisal team with a wide variety of backgrounds, state-of-the-art specialized equipment, and AI appraisal technology. We opened a Taiwan base in June 2023 and a Chinese subsidiary in September of the same year, and have been promoting overseas expansion of our business. Currently, in addition to Japanese, we support five languages: English, Simplified Chinese, Traditional Chinese, and Korean, as well as nine major currencies. We will also proceed with the expansion. Official Instagram account: https://www.instagram.com/fakebusters_official/ Official X (old Twitter) account: https://x.com/FAKEBUSTERS_JP (*1) In-house research, December 2022 survey, as an “authenticity appraisal service” in Japan
https://prcdn.freetls.fastly.net/release_image/53083/52/53083-52-8a1668591c63bdeb7bb6971400006408-2054×685.png ▼Click here for details and inquiries about the corporate plan “Partnership Program”
https://www.fakebusters-iva.com/ja/BusinessContact ▼About compatible brands Currently, we can appraise approximately 92 brands, including sneaker brands, apparel, accessories, and luxury brands. We will continue to add compatible brands in the future.
https://prcdn.freetls.fastly.net/release_image/53083/52/53083-52-27bd2dd7d8f9986089267a108bf7ced4-2058×1158.png ■Representative Director CEO Profile
https://prcdn.freetls.fastly.net/release_image/53083/52/53083-52-74bacffe2571329054a8268d2909d02c-733×733.png Yoshio Aihara Born in 1995. Graduated from Aoyama Gakuin University Graduate School of International Management and obtained an MBA. Developed his first apparel-related business while a student. Therefore, we focused on the ever-growing sneaker market and the long-standing issue of “fake” in the market, and in 2019, we launched “FAKEBUSTERS”, an authentication service that achieves high accuracy by combining AI and appraisers. Established IVA Co., Ltd. Bilingual in Japanese and Chinese. Selected for “Forbes JAPAN 30 Under 30 2023” and “Forbes 30 Under 30 Asia 2024”. [Company Profile] IVA Co., Ltd. (Fake Busters management) Location: 3F, 2-22-5 Higashi, Shibuya-ku, Tokyo Representative Director: Yoshio Aihara Business details:
Authentication of sneakers, apparel, branded bags, trading cards URL: https://iva-corp.com/